Episode 154 | Evergreen Posts to Increase Traffic with Bree Pair

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Increase Your Traffic with Evergreen Content!

Today we're talking about evergreen posts to increase your blog traffic. If you've been around for a little while you probably know that we love evergreen content! And if you're newer and not sure what that means, don't worry! Today we're talking about what an evergreen post is, why you should focus on creating them, and why we recommend them. We're also sharing our top tips for creating your own bank of evergreen post topics and ideas, and even diving into some SEO!


"If you are investing time into creating evergreen posts, they can live on without you having to push it! Because what you're doing is you're investing your time into SEO into keyword research, and into making these evergreen posts that can keep performing without you having to do anything at all."

The Two Types of Evergreen Posts
Regular Evergreen

This is content that is able to resurface and be relevant year after year after year! A regular evergreen post, in my opinion, is something that can be shared year-round. It's not reliant on a certain season and it's something you can grab and share with your audience at any point in time.

Seasonal Evergreen

This is exactly what it sounds like! This is evergreen content that is relevant to a holiday or season - but can still be used year after year. This will need to be about something that won't run out or go out of style. The goal with seasonal evergreen would be for you to, as we head into fall, be able to go and grab all your fall posts from last year, create some fresh pins, and re-share it!

Why Should We Focus on Evergreen Content?

This is really simple. Evergreen posts are posts that will continue to work for you! Having evergreen content will enable you to grab links from posts that you've already created, and re-share it year after year.

Start with SEO

You want to start SEO when writing these evergreen posts! You want to make sure that your keywords are actually going to be searchable. So using tools like Keywords Everywhere, KeySearch, UberSuggest, or whatever you use for SEO search terms, you'll want to look for a couple of things.

First, look at terms with low difficulty (how they display that data is different depending on the platform you use). And second, you want to find keywords with 1,000 searches a month. Right in that sweet spot of easy difficulty and 1,000 searches every 30 days are keywords you want to use!

Just spend some time searching for keywords related to things that interest you, find things you can rank for, and then create posts based on that.

Don't Forget Pinterest!

Another place to look at keywords is Pinterest. Once you have your list of SEO search terms, try searching them on Pinterest and find the holes! You want to create evergreen posts that will rank well on Google and do well on Pinterest. We shared all about Pinterest SEO on episode 128, so go give that a listen if you haven't heard it already!

Additional Topics Discussed:

  • Why affiliated blog posts aren't always a good idea
  • Finding Evergreen content
  • How to find quality keywords

Resources Mentioned

More about Bree Pair:

Bree Pair is a blogging coach and founder of Thrive - A blogging community built to empower and educate bloggers to make a full-time income by spending time on the right things. Her passion is helping bloggers create a strategy for growth and working with them on every side of their business to give them the confidence they need to be successful. Bree is propelled by the results of seeing bloggers go from overwhelmed to steady and sustained growth and creating the lifestyle they want.

Follow Bree on Instagram!


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