Episode 173 | Why Self-Care is Important for Content Creators with Cassie Butcher

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Take Care of Yourself This Year!

Self-care, when you're a blogger and content creator, can be tough! Especially when we're comparing ourselves to others, working too hard, and exhausted! In this episode, Bree chats with Self-Care Coach and Wellness Consultant, Cassie Butcher. In this episode, they talk about why self-care and wellness are so important for women, and talk specifically to entrepreneurial women who are content creators! 


"If I don't tend to myself, I'm not even going to be able to show up in my business the way that I want to. I've been depriving myself of sleep over here, which is probably going to make me grumpy at my next meeting, which is probably gonna make me miss out on probably a good opportunity that I could have secured if I got some sleep and wasn't cranky. So you really have to tend to yourself first, before you can even properly tend to any other aspects of your life"

Discussed in this episode...

What is Self-Care?

Something that Cassie tells her audience is that everyone defines "self-care" differently. We all may think we define it the same, but it's truly so different for everyone! The way she likes to define it for herself is it's the things that she's doing or saying or involving herself in, that really support her well-being. This could be mental, emotional, physical, spiritual, or financial well-being!

Sometimes this may look like simply putting her phone on "do not disturb". Many people think it has to be some big grand gesture. This is one of the unhelpful generalizations or assumptions! Self-care does have to mean taking a week of vacation, it can be as simple as creating one hour a week that you promise to dedicate to yourself.

This one hour a week is something that Cassie practices, and it really helps! It makes her feel more comfortable in her skin. It makes her trust herself more. This one hour a week gives her the feeling that she really is looking out for herself.

Why is it Important That we, as Entrepreneurs, Prioritize Self-Care?

The idea of content creation is currently expanding, and it's trending. And it's forever changing! If you're not prioritizing your self-care, you can get caught up in the loop of "oh my gosh, I don't know how to do this trend".  You get caught in comparison and self-doubt. It's easy to get so caught up in what everyone else is trying to tell you to do, that you lose the passion behind what you're doing.

When it comes to self-care and wellness, remember that before you're an entrepreneur, or content creator, or anything else, you're a human being with natural needs!  You have to cater to those things first, before catering to anything else. If you don't tend to yourself, you're not even going to be able to show up in your business the way that you want to!


This podcast is sponsored by Groove; our favorite app to stay focused and be productive! Groove is a free app that helps you stay energized for getting things done the fun way! We all know just how tiring it can be to work on our own all the time and stay focused, and Groove solves this problem! To get started, you just download the app and join a Groove room. You'll be in a room for 50 minutes with up to three other people. You do a quick video check-in with each other to tell everyone what you're focusing on. Then everyone's video gets shut off and you get to work. At the end of 50 minutes you regroup and celebrate your accomplishments. And you guys, it's so amazing what having a few people be there to work together with you can do for your focus! We get so much done, because we know the other group partners are also working! All we want to say at the end of the session is that we got our list done. So do you want to Groove with us?!

You can sign up and skip the waitlist when you go to thrivetogether.blog/groove. Our goal is to get as many bloggers and influencers on this app as possible! Because how fun would it be to be Grooving alongside others in your industry? We know we can't wait to bump into you in a Groove session soon! Go sign up today! It's totally free! thrivetogether.blog/groove

Also Discussed:
  • The value of seeing a therapist
  • How our life has seasons
  • What are some of the biggest obstacles Cassie helps people overcome?
  • The necessity of boundaries
  • Tips for entering the new year strong

Resources Mentioned

More about Cassie:

Cassie B is a Self-Care Coach and Wellness Consultant. She is the founder of her own business Cassie's Cure: Self-Care & Wellness where she focuses on teaching women how to practice self-care and love themselves better unapologetically. She does this by hosting her very own wellness retreats, self-care events and workshops, and group coaching. Cassie is very passionate about helping women discover who they truly are outside of who society has taught them to be. She is also passionate about helping women become more comfortable in their own skin and going after the peaceful lifestyle they deserve. All in all, Cassie B is THE self-care, self-love, and wellness guru!

Follow Cassie on Instagram!


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