Episode 190 | Instagram & TikTok Strategy and Hard Truths with Bree Pair

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Are Instagram and TikTok for You?

Is video content your jam? Should you be spending your time on Instagram & Tiktok? In this episode, Bree covers two options that you have if you're not comfortable on video, and if you are—strategies to make the most of these two platforms! This episode will help clarify your strategy for Instagram and TikTok growth.

Instagram & TikTok Strategy and Hard Truths

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"If you watch other people's stories or reels, and you're like, "it just feels like it's so natural to them and it comes so easily"; I guarantee you that it came from practice. That they got to that point because they kept showing up consistently, honing their style, honing their voice, and figuring out what their audience connected with. That doesn't happen just instantly, no matter how comfortable you are on video! It takes time to figure out what is going to connect with your audience."

Discussed in this episode...

What to do if You're not Comfortable on Video?
- Practice

Yes, it can be uncomfortable. Even Bree struggled with this at first! She was comfortable in front of a crowd, speaking in person, but video was a different story! A friend of her's challenged her to go live in the Facebook group each week, consistently. At first, every single time was a push. She'd ask herself why in the world she was doing this. Was it worth it? Could she just quit? But after a while, it got better, and with about a year of doing that, showing up on video had become so much easier for Bree!

If you're not comfortable with video, the first option is to practice. Show up! Even when you feel like it is awful. (And disclaimer, it will most likely be awful at first.) But you need to just show up consistently and practice, and entertain in your own style! The only way to learn your style, what feels good to you, and what resonates with your audience is to practice and show up consistently.

- Find another platform

If video is not your zone of genius, that's okay! If you've tried and realized it is just never going to get better, that's just fine. You can find other platforms! You do need places though, to connect with and grow an audience, other than just SEO and your blog. Two of our favorite ideas for that are a Facebook group and Email.

Your Voice is Important!

On Instagram, TikTok, or video in general on social media,  you need to show up consistently. Our favorite way to do this is in Instagram stories Monday through Friday (not the weekend) and talking to your audience. Don't just share images; you need to let them hear your voice! There is such a power of connection with your voice. Do you know how you feel closer to someone that you have regular conversations with, rather than somebody that you only have a texting relationship with? This could be in person or on the phone. You just feel closer to that person when you can hear their voice consistently! It's the exact same type of thing when connecting with your audience!

A quick note with this! Don't forget to be friendly and engaging. Remember that your tone affects how people respond to you. Think about how you want to come across to your audience, and keep that front of mind.


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Also Discussed:
  • How often should you be posting?
  • Consistency is key
  • It's a GOOD idea to take weekends off!

Resources Mentioned

More about Bree Pair:

Bree Pair is a blogging coach and founder of Thrive - A blogging community built to empower and educate bloggers to make a full-time income by spending time on the right things. Her passion is helping bloggers create a strategy for growth and working with them on every side of their business to give them the confidence they need to be successful. Bree is propelled by the results of seeing bloggers go from overwhelmed to steady and sustained growth and creating the lifestyle they want.

Follow Bree on Instagram!


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