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Episode 192 | Making Money with Blog Ads with Bree Pair

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Make Passive Income with Blog Ads!

Is passive income something you'd be excited about? Well, if you love content creation and want to start making money directly from your blog then ads may be the route for you! In this episode, Bree shares the details behind working with an ad management company, how many page views you need to be able to apply to the big programs, and how to run your own ads and make over $10k next year! 

Making Money with Blog Ads with Bree Pair

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"It's just the possibilities that happen when you work on your SEO, and when you increase your page views. It's the ability to have pretty easy income from your blog! Because if you're getting consistent page views that means that you have really awesome evergreen content that is key-worded to drive your traffic - even if you take a break!"

Discussed in this episode...

What are ads?

Ads are images or videos that are placed by a brand on your website, that you get paid for because they were viewed on your site. Whenever you go to some of the bigger blogs that you love and you see ads popping up on sidebars, or at the bottom or top of the websites, maybe you get a little frustrated with it. Just remember that is how that blogger is making money and supporting their brand and business and family! This is a goal that you can have as well,  and that can pay out quite a bit. The payout though is (usually) dependent on page views.

Ad companies to look into

Google AdSense

A lot of bloggers will immediately try to install this on their site as fast as they can because they think that's how they should be monetizing. And we're just going to say, don't do it. It's just not worth it! They literally pay in pennies, it's going to slow down your website, it's going to slow down your user experience, and it's just not worth it. If you don't have enough page views to get on to a bigger ad company, we have a better idea for you! Just keep reading!

Ezoic - requires 10,000 page views

SheMedia - requires 20,000 page views

MediaVine - requires 50,000 sessions

AdThrive - requires 100,000 page views

How to run your own ads

Now, what if you don't have 10,000 page views? Or maybe even you do and you're not happy with the ad company you've got? How can you run your own ads and make your own money? Once you hit that 10,000-page view threshold, we would suggest that you consider selling your own ads. This is where you would manually place an ad (typically on your sidebar) that would link to a business. Yes, you can personally sell that real estate on your website! We suggest working with some of your favorite small businesses. It's not often that brands bigger brands will want to do this, but you can obviously offer it! It could maybe be an add-on if you're selling something on social media.

Is it worth it?

So if you're just getting started with this, you're probably asking "how much money could I make with this?"

For this example let's say you're getting between 10,000 to 20,000 page views per month. A base rate would be $200 for one month of sidebar ad placement or a package for $500 for three months. When you do the math, let's say you're able to get four brands to place ads that way, that's $2,000 over three months! And if you multiply that by four quarters, that's $10,000 for the year. So if you're just getting started or you're not making any money from your website right now, this could be a great option for you!

Also Discussed:
  • Increase your ad success with discount codes
  • Ideas for referrals

Resources Mentioned

More about Bree Pair:

Bree Pair is a blogging coach and founder of Thrive - A blogging community built to empower and educate bloggers to make a full-time income by spending time on the right things. Her passion is helping bloggers create a strategy for growth and working with them on every side of their business to give them the confidence they need to be successful. Bree is propelled by the results of seeing bloggers go from overwhelmed to steady and sustained growth and creating the lifestyle they want.

Follow Bree on Instagram!


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