Episode 195 |  Growing a Successful Brand with Purpose with Tabitha Blue

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The Value of Having a Vision!

In this episode, Bree chats with Tabitha Blue, the founder of Fresh Mommy Blog. Tabitha has built a successful brand over the years and she joins us to chat about creating brands and our lives to help us reach our potential, and why having a vision is so important. There are so many amazing words of wisdom in this episode, if you need inspiration and motivation to keep growing—tune in! 

Growing a Successful Brand with Purpose with Tabitha Blue

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"I've always been a list person. If I did more, I would be that much closer to achieving my dreams, or the meal plan would be perfect, or all of these things. And I think that I was focused on the wrong thing. For me, what brought about more peace in our schedule (and especially with mixing the bit of business with family) was really kind of going back to priorities and managing priorities."

Discussed in this episode...

The Power of Having a Vision and Why it's so Important!

We've all felt, at times (or constantly), like time seems to be going faster each day. It can easily happen that our days get filled with good things, but things that put us in a repetitive loop. Have you ever reached the end of a week, month, or year, and had a feeling like you're in a rat race of all the same things? It's fulfilling responsibilities, making sure needs are met, but in the midst of it forgetting what brings you joy. It all comes down to a lack of vision.

The beauty of starting a business, building a brand, or becoming a mother, is those things don't define you. You are still in the midst of the life you're living. What are the things you've dreamt of achieving? What are the things that bring your joy? When you're able to define the things that are important to you, you're able to build your life around them. It is easier to reclaim your time because you're asking the question "does this align with the vision for my life right now?"

Have you ever been trying to remember something, and then hours later while you're driving, or washing dishes, or not thinking about that thing at all, have the answer come to you? Our brains are hard-wired to problem-solve. When you tell your brain, "We have this vision. We're working toward this thing." Your mind is going to keep working on a solution to it even while you're taking a shower, changing diapers, making dinner, or otherwise occupied.  Our mind is still going to try to find the road to make it happen or solve the problem!

The Long-Term Effects of being Thoughtful with your "Yes"

Something that's a good thing to remember, is that every "yes" you give, is a "no" to something else. Because we all have the same 24 hours in our day. So when we're intentional about saying "no" to something, we're giving ourselves the ability to say "yes" to the things that do align with our vision. This goes back to the importance of clarifying that vision in the first place! When we don't know what our goals are, or what our priorities are, then it's easy to just say yes and fill our days. And then when you have the opportunity then to do something that truly aligned with your vision and desires, your time is already spoken for.

The Myth of Balance

Balance, in this context, implies having it all. That if we can find the right way to do things we truly can do all of it. Really though, balance in this sense is elusive. Some of us may see it as a juggling act; where home, work, family, health and all these things are the balls that we're juggling. If we can just evenly juggle them all then maybe we'll have a balanced life? Right?

Tabitha doesn't believe in that approach at all, where living a balanced life means juggling all those things with equal time and focus. Each of our lives looks so completely different! Instead of pursuing balance, she's focusing on the principle of fluid priorities. This is where instead of each ball being juggled equally, it's more of a fluid concept where we decide which priority we focus on for that season.

As Steven Covey so wisely said, "The key is not to prioritize what's on your schedule but to schedule your priorities." 

Also Discussed:
  • How vision boards are just the beginning of a vision
  • Prioritizing rest!
  • Knowing when it's time to outsource
  • How to use prioritization to reduce your daily stress

Resources Mentioned

More about Tabitha Blue:

Tabitha has been named Tampa Bay's most influential mommy blogger and is the writer behind FreshMommyBlog.com as well as hosts her own online cooking show, KitchenWise. She has made appearances on Daytime TV and has been featured multiple times in print and national magazines, like InStyle, Health, Real Simple, Southern Living, People, O, The Oprah Magazine and more.

In her own words, "I want to live authentically with as much heart as I can muster, loving those around me to their fullest potential and biggest dreams. Yes, maybe a little dramatic, but living fiercely is part of my makeup. I want the extraordinary that rises in the midst of the ordinary."


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