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Episode 197 |  Autumn and Holiday Growth Strategy with Bree Pair

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Plan Ahead for a Successful Autumn!

Did you know there are things you should be doing starting in July to make sure your content is seen in October? Now, you may not want to be publishing blog posts this month for fall content, but in this episode, we're going to make a plan for how we're going to optimize each month so we have a really successful 2nd half of the year! Take notes because Bree gives you an itemized list of what to do for the last 6 months of the year.

Autumn and Holiday Growth Strategy with Bree Pair
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"Yes it's July, but did you know that you need about three months of your pins being live on Pinterest for them to start circulating to your audience? Three months! And that you need some time for those keywords to work on Google, for Google to refer your website to people? Well, if we're saying three months for Pinterest, then that means anything you're pinning right now in July, might not get picked up for circulation on Pinterest until mid-October. So no friends, it is not too early!"

Discussed in this episode...

Did you know that you need about 3 months of your pins being live on Pinterest for you to be sure they're circulating to your audience? And that you need some time for those keywords to work on Google for Google to refer your website to people? Well, if we are saying 3 months for Pinterest, that means anything you're pinning right now in July might not get picked up for circulation on Pinterest until mid-October! So no friends, it's not too early!

Now, you may not want to be publishing blog posts this month for fall content, but we're going to make a plan for how we're going to optimize each month so we have a really successful 2nd half of the year! Take notes because I'm going to give you an itemized list of what to do for the last 6 months of the year.

July
Pin Fall and Thanksgiving Fresh Pins

This month, you want to pin fresh fall and Thanksgiving pins. So what does that mean? A fresh pin is simply a new pin design. It doesn't matter what kind of pin it is; it can be an idea pin, a long pin, a video pin, or a regular pin, doesn't matter. But it is a brand new pin that you are pinning to Pinterest for the first time, that you're linking to a blog post you've already released.

Here's where this comes into play. (If you're a brand new blogger, it's going to be a different story for you.) Most of you already have content from last year. So what you're going to do is any fall content, Thanksgiving, autumn, Halloween, any of that type of content from last year, you want to make a new pin for those blog posts and pin them to Pinterest. That is what you're going to start circulating in July, so that way by the time October rolls around they're populating. You want to make sure that you use the correct SEO and keywords.

Finish your Autumn Content Calendar

You need to be prepared and ready to go, so you need to have that content calendar outlined. You're going to want to know what blog posts you're going to be publishing and need to start working on. This way, they're ready to go on the first of September, because that's only about a month away. The time to start planning that stuff is now! 

August

Pin Holiday and Christmas Fresh Pins

Draft your Autumn Posts

September

Pin Holiday, Christmas, and New Years Fresh Pins

Finalize and Schedule Autumn Posts

Finish your Content Calendar for the Year

October

Pin New Year Fresh Pins (January posts)

Draft your Holiday and Christmas Posts

November

Pin Valentines and Super Bowl Fresh Pins

For anybody that doesn't know, you always have to say "the big game", or "big game", instead of "Super Bowl". You can't use the words "Super Bowl" in your blog posts or marketing.

Finalize and Schedule Christmas Posts

Create Content calendar for Q1

Outline January Posts

December

Pin Spring Fresh Pins

Draft Q1 Posts

Do your end of the year report

Want a more customized strategy? Check out our coaching programs!

Resources Mentioned

More about Bree Pair:

Bree Pair is a blogging coach and founder of Thrive - A blogging community built to empower and educate bloggers to make a full-time income by spending time on the right things. Her passion is helping bloggers create a strategy for growth and working with them on every side of their business to give them the confidence they need to be successful. Bree is propelled by the results of seeing bloggers go from overwhelmed to steady and sustained growth and creating the lifestyle they want.

Follow Bree on Instagram!

 

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