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Ep. 007 // Defining Your “Why” So You Don’t Quit with Tara Brooke

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Today, we chat with Tara Brooke, mom of two, content and podcast creator, and friend of Bree! We talk about why you're doing what you're doing, growing your business with a purpose, and doing what you were destined to do. Tara shares how she overcomes struggles, why defining your "why" is so crucial, knowing your brand and your audience, and how sponsorships can make or break your business. Go check out her upcoming podcast, "On the Real."

"If I'm going to do anything, I have 3 F's that I use to decide if I'm going to take on a project or not: It needs to be Fun. It needs to be Fulfilling. Or it needs to be a good Financial decision...It needs to be 2 out of the 3 or I am not taking it on."

Topics Discussed in this Episode

  • Knowing what you want & doing what you're called to do
  • Fulfilling Tara's "3 F's"
  • Finding your driving force
  • Knowing yourself, your brand, and your audience
  • Defining your "Why"
  • Letting disappointment fuel you
  • Taking sponsorships that align with your beliefs & your business

"I feel so much like myself. I know that I am doing exactly what I need to be doing. And I am still fulfilling the need to help creatives and to help women be their best selves by sharing my story."

Resources Discussed in this Episode


(On finding your driving force) "It will give you freedom. It will give you clarity, which I think clarity is freedom. It will give you correct definitions of what you're doing and really is that anchor point; that driving force. Because like I said before, if you don't have something that you can connect to and that you can remind yourself in the hardest moments why you're doing something, then it's really easy for things to fizzle out or for the overwhelm to take over."

Our Top 5 Downloaded Podcast Episodes to Date:

Episode #022: Creating Engagement & Re-Evaluating Your Blog (guest, Kelly Mindell)

Episode #001: Stepping Out of Your Comfort Zone

Episode #025: Why You Should Stop Being So Scared to Start a Blog (guest, Kristin Larsen)

Episode #026: SEO Tips to Explode Your Page Views

Episode #012: How to Niche Down Your Blog (guest, Miranda Enzor)

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