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Ep. 037 // Grow Your Page Views with Past Content with Lani Jackson

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How do I grow my page views? If you have any content that you've written in the past it's time to start using it again. Listen in for tips on how to re-use old content to gain more page views. Also, we give key things to do to clean up your blog so you get more engagement on your blog!

"My goal is to repeat the steps that we already took and continue to reevaluate, restrategize, and re-up my game in all of the areas; everything from Facebook, Pinterest, Email, etc. Things are always changing and there's always room for improvement."
 

Topics Discussed in this Episode

  • Repeating the Blog Growth Action Plan & circulating back through the steps
  • 4-week plan to clean up blog
    • Week 1: 6-step site audit
      • 1. About Page
      • 2. Simplifying
      • 3. Navigation
      • 4. Categories
      • 5. Graphics
      • 6. Mobile
    • Week 2: Optimizing side-bar & navigation
    • Week 3: Making sure About Page is easily found
    • Week 4: Focusing on categories, pillar content & graphics
    • Focusing on your top 10 posts
 
"We have proven that [this strategy] works and we're going to keep following it...It proves that it doesn't matter if you are a brand new blogger and you're just getting started, or are very experienced and on top of your game. This is a program for anyone."
 

Resources Discussed in this Episode

 
"Blog in the long term. I know sometimes we get on the bandwagon of what's hot and what's trending, but don't just think about it in that way. How can you take something that you blogged about that was kind of hot at the moment and turn it into long term, evergeen content that will still be relevant in 5 years?"

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