Today we're chatting with Ashlyn Carter about the difference between content writing and copywriting. More specifically we're discussing the importance of both as it pertains to bloggers! We discuss how to write better for pitching brands, as well as the importance of copywriting to build a relationship with your audience.
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"You've got to sell yourself and stand out from other bloggers and influencers out there."
Topics Discussed in this Episode
- Ashlyn's start to her career
- The difference between content writing and copywriting
- Why bloggers need to know about copywriting
- Repurposing content and being strategic with content
- How bloggers can leverage copywriting
- Connecting with your audience
- Getting people to buy-into your brand
"Have a mindset shift and realize that copywriting is going to be a blend of your voice, but what your clients and customers need to hear to take action."
Resources Discussed in this Episode
- Ashlyn's Website
- Ashlyn's Freebies
- Ashlyn's Instagram
- Ashlyn's Youtube
- The Thrive Tribe
- The Thrive Conference
"If you can make your clients and customers feel heard and seen and understood, that's going to take you a really long way."
Our Top 5 Downloaded Podcast Episodes to Date:
Episode #022: Creating Engagement & Re-Evaluating Your Blog (guest, Kelly Mindell)
Episode #001: Stepping Out of Your Comfort Zone
Episode #025: Why You Should Stop Being So Scared to Start a Blog (guest, Kristin Larsen)
Episode #026: SEO Tips to Explode Your Page Views
Episode #012: How to Niche Down Your Blog (guest, Miranda Enzor)
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