If you're feeling frustrated and overwhelmed by the lack of website traffic and brand growth, you're not alone! Many content creators and bloggers have overlooked the power of Pinterest by prioritizing other social channels, only to see minimal results. In today's episode, I'm sharing the power of Pinterest for your blog. Listen in as I highlight the types of content you can pin on Pinterest, how to repurpose content from other platforms, and ways you can actually monetize your Pinterest strategy!
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"You need to know how to create engaging pins that are going to get you clicks."
- Bree Pair
Does Pinterest Still Work?
Pinterest has been around for a long time now, which begs the question, does it still work? While it has gone through a variety of iterations, changes, and updates, we're still seeing the power it yields for bloggers, businesses, and content creators.
As you're exploring the different ways to use Pinterest, here are a few things you can pin:
- Evergreen Content
- Opt-Ins
- Video Content
- Affiliate Links and Content
The Longterm Relevance of Evergreen Content on Pinterest
Evergreen content thrives on Pinterest due to the platform's unique ability to sustain the visibility and relevance of pins over an extended period. Pinterest is a search-centric platform, and users often turn to it for inspiration, solutions, and ideas. Evergreen content, which remains valuable and timeless, aligns perfectly with users' intent to discover and save content for the long term. Whether it's DIY tutorials, cooking recipes, or home decor ideas, evergreen content continues to attract engagement, clicks, and repins, ensuring that it remains in circulation and drives traffic to websites consistently. This enduring appeal, combined with Pinterest's search optimization and recommendation algorithms, makes evergreen content a potent strategy for long-term visibility and success on the platform.
Pinning Opt-Ins and Freebies
Pinning your opt-ins and lead magnets leverages Pinterest's visual and discovery-driven nature to showcase your content, attracting a wider audience. The platform's user base is actively seeking inspiration and solutions, potentially increasing your reach and brand exposure. This is also why it's important to have dedicated landing pages for each of your lead magnets and provide a permanent space on your website. Combining Pinterest pins with dedicated landing pages optimizes the user journey, from discovery to conversion, maximizing the impact of your opt-ins and lead magnets in your marketing strategy.
The Importance of Repurposing Video Content on Pinterest
Over the last few years, we've seen video take over on nearly every social media platform—this includes Pinterest too. That's one reason we've decided to start recording video with our podcast episodes so that we can repurpose it into short-form content for Reels. From there, we'll repurpose it to Pinterest, Facebook, Youtube shorts not only to expand our reach, but create more engaging content on Pinterest.
The Strategy of Pinning Affiliate Links
Affiliate marketing on Pinterest can exponentially increase a brand’s revenue stream. As bloggers and content creators, you're very familiar with affiliate marketing, but when you're using Pinterest to drive traffic to your affiliate links, you need to be mindful of the strategy, destination, and duration of the links you're sharing. Many affiliate links and programs expire, yet our Pins won't. To be strategic with your affiliate link Pinterest strategy, create dedicated landing landing pages containing affiliate links within your website and then pin those pages onto the platform. Dana Ivy does this really well on her website!
Your Next Step to Growing with Pinterest
Pinterest has the ability to be one of the most powerful marketing tools for bloggers, influencers, and content creators. If you're ready to up-level your Pinterest strategy, join us for our Pinterest workshop with Nadalie Bardo on September 20th!
What you'll learn in this workshop:
- How to create click-worthy content that engages your followers and ranks in Pinterest search results.
- How to design engaging Pinterest pins that actually attract your target audience and drive traffic to your website.
- How to use a simple pinning strategy and isn't time-consuming at all.
Resources Mentioned
- The Profitable Blogger Society
- Riverside
- Pinterest Workshop on September 20th
- The Dana Ivy
- Flodesk
- Nadalie Bardo
- Thrive's Youtube Channel
- Thrive Facebook Community
Find It Quickly
- 1:00 - Updates for the Podcast
- 3:11 - The Power of Pinterest for Your Blog
- 6:13 - Evergreen Content
- 7:37 - Opt-Ins
- 9:34 - Video Content
- 11:11 - Affiliate Links
- 13:09 - Learn from Our Pinterest Workshop
- 17:19 - Join the Thrive Blogging Community
More about Bree Pair:
Bree Pair is a blogging coach and founder of Thrive - A blogging community built to empower and educate bloggers to make a full-time income by spending time on the right things. Her passion is helping bloggers create a strategy for growth and working with them on every side of their business to give them the confidence they need to be successful. Bree is propelled by the results of seeing bloggers go from overwhelmed to steady and sustained growth and creating the lifestyle they want.
Follow Bree on Instagram!
