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232 | How often should I release a new opt-in? — Thrive in Five!

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Opt-Ins are the number one way to grow your email list! But, we don't want you to just create one and be done. So tune in to learn how often you should be creating a new opt-in for your audience. 

Don't forget! DM Bree over on Instagram @ThriveTogetherBlog and ask her anything at all about growing your brand! 

Get your hands on our FREE Email Growth Workbook to get the full step-by-step details on how to grow your email subscribers.


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Today's episode is brought to you by Shift:

Are you ready to get paid for your creativity, have more flexibility, and make a consistent monthly income without overwhelm? Bloggers, influencers, and content creators work so hard and are not getting paid what they're worth. If you're making more than $10,000 a year from your brand and are craving the strategy and confidence to create consistent monthly income in a brand that gives you stability, then blogging babe, I want you to go and apply for Shift.

Shift is 12 months of customized strategy and coaching for bloggers, influencers, and content creators who are ready to have a consistent monthly income.

How often do I release an opt-in?

Opt-ins are the number one way to grow your email list, but can you grow with just one?

Sure! But it's going to be so much faster if you create more opt-ins, frequently.

Strategic Content

Always make sure that you are creating opt-ins that are for your target audience. It's okay to have fun and create trending things, but we don't want to grow your email list full of people that don't want to get your content. You want to make sure that your opt-in is aligned with the audience that you are consistently creating.

Evergreen Opt-Ins

The first opt-in you create should be one that is evergreen. That means that it can be used year-round. So an example of a non-evergreen piece of content would be something about Christmas, but one that could be evergreen is an opt-in about how to create a gallery wall. Create an evergreen one first, and then you can grow your content base from there.

Quarterly Releases

Once you've made your first opt-in, it's time to create more! If you want to do seasonal opt-ins now is when you can do so. Just make sure that you are creating them three months prior to the season so you can get them circulating on Pinterest first. You can also continue to make evergreen ones if that is more your jam! But we will tell you that sometimes those seasonal ones can be hot hot hot and drive you a lot of traffic year after year.

Get your hands on our FREE Email Growth Workbook to get the full step-by-step details on how to grow your email subscribers.

Ready for a Blogging Coach?

If you're ready to join us here at Thrive and get a coach to help you go to the next level, DM us over at @ThriveTogetherBlog and just say, "Hey Bree, I think I might need help." We have multiple coaching options at different budget points and we're always happy to chat with you about what those could look like for you.

Want to watch a class instead? Go to Thrivetogether.blog/grow and choose the free blogging workshop that's best for you!

Resources Mentioned

More about Bree Pair:

Bree Pair is a blogging coach and founder of Thrive - A blogging community built to empower and educate bloggers to make a full-time income by spending time on the right things. Her passion is helping bloggers create a strategy for growth and working with them on every side of their business to give them the confidence they need to be successful. Bree is propelled by the results of seeing bloggers go from overwhelmed to steady and sustained growth and creating the lifestyle they want.

Follow Bree on Instagram!

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