239 | 3 Ways to Increase Blog Traffic

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The key to creating a successful blog is driving traffic to your content. While you may be making some really entertaining, valuable, and engaging content, if no one is seeing it, you won't find success as a blogger. We're going to ensure that doesn't happen in today's episode as I share three ways to increase your blog traffic! Listen in as I share these three steps, along with my favorite tools and resources to support you in driving more traffic to your blog!


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Starting and Growing Your Blog

While it doesn't happen a ton, we've experienced the outage of Instagram and Facebook on more than one occasion. Have you considered where all of your content is housed and how the outages impact your brand and income?

If you haven't already started a blog, we have created the resources you need in order to get started. The first thing I want you to do is download our guide to starting a blog. From there, we're going to drive traffic to it.

3 Ways to Increase Blog Traffic

What's the point of creating content for your blog if no one is reading it? Driving traffic to your blog is essential for building an audience and today we're walking through three key ways to increasing your blog traffic.

1. Search Engine Optimization (SEO)

One of the primary ways and best investment for long-term growth is search engine optimization (SEO). This is how you show up in search results on different search engines like Google. The key to success is choosing the right keywords that will help you rank, which you can research through keyword research tools like RankIQ and Key Search*.

Additional SEO Resources:

In order to continue to rank on search engines, it's important to create consistent recurring content. While we often want to go above and beyond in our content—we need to consider content that is low lift. What are blogs that you can create that don't require a lot of photos, research, and more? Find ways to repurpose content and imagery so that you're not requiring yourself to do a ton of work on every single blog post.

*You can check out our Key Search Tutorial here on Youtube.

2. Pinterest

The second way to increase your blog traffic is with Pinterest—it's not dead. The key is to understand keywords. This will help you optimize your Pinterest boards, titles, descriptions, and more. We have a full Pinterest workshop with Nadalie Bardo that is available to watch for free!

Here's a quick overview to get you started:

  • Research your keywords
  • Pin four pins for each blog post (every 8 days)
  • Do a variety of each pin
  • Repin old blog posts with new pins

3. Social Media

The third way to increase your blog traffic is through social media—but let's dive into how you can optimize your content on social media. Consider what your audience is doing on different platforms:

  • How are they engaging?
  • Where are they clicking?
  • What platforms are the clicking links on? (It may not be your favorite.)
  • Are you giving opportunities to click over to your website?

When you implement these three strategies, you'll begin to see your blog traffic increase! Now, remember that each of these do take time to begin working—so don't give up immediately if you're not seeing traction.

Resources Mentioned

Find It Quickly

  • Starting and Growing Your Blog (:56)
  • 3 Ways to Increase Blog Traffic (2:08)
  • 1. Search Engine Optimization (2:27)
  • 2. Pinterest (13:05)
  • 3. Social Media (16:17)

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