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241 | 5 Tips for Content Planning [REPLAY]

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Does your content planning feel a little messy—you're creating good content, but it's not always consistent or strategic? In today's replay episode, I'm bringing back a conversation I shared back in episode 126 highlighting my top five content planning tips. Listen in as I highlight tools, help you establish content pillars, create content that converts, and provide you with a formula to titling blog posts.

Looking for the show notes from the original episode? Check out episode 126 here >>


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Today's episode is brought to you by Flodesk:

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5 Tips for Content Planning

Planning your content ahead of time offers you not only more intentional strategy for your content marketing, but also provides flexibility in your work. Whether you get sick, want to take some time off, or just need a reference point when you're running low on creativity, a content plan will help with that. As you plan out your content, you need to consider what you'll release and when, along with your overall goals. Here are five tips for content planning!

1. Determine the right tool to organize your content planning!

When you're planning content, you need either a tool or a system to track your content plan. I personally prefer a digital or online tool in order to adjust and change when needed. Some of the tools I love include Asana and Google for business. Additional tools include Trello and Evernote! My biggest recommendation is to find a tool that YOU love, not just what others tell you that you should use.

While I personally use digital tools for planning, I love paper planners for daily tasks and organization. Golden Coil is my favorite!

2. Look at the holidays and big events for each quarter.

My next tip would be to look at your calendar for holidays and big events that matter to your audience or your niche. If you're looking to go deeper on this topic, you can get access to our YES System, our 2 hour editorial scheduling system.

When you're looking on a quarterly basis, let's look at the examples from each quarter:

  • Q1: New Year's, Valentine's Day, Mardi Gras, and St. Patty's Day
  • Q2: Easter and Mother's Day
  • Q3: Nordstrom Anniversary Sale, Amazon Prime Day, Back to School, and Fashion Week
  • Q4: Halloween, Thanksgiving, Hanukkah, and Christmas

Look at each of these and fill in your weeks based on the content you need to create.

3. Hone in on and know your content pillars!

One of the easiest ways to prepare yourself for content planning is to establish content pillars. These will help you plan content based on your brand, audience, niche, and more. An example of this would be within the Home Organization niche; where four pillars could be:

  • Organizing Tools
  • Printables
  • Demonstrations
  • Upkeep

If you're releasing one blog post per week, you can create one per pillar each month. This means you only have to come up with 12 blog ideas per pillar for the whole year. I bet you could easily write down 12 per pillar and plan out your entire year of content.

4. Write content that converts.

When you're creating content, you should consider the action that you want the audience to take. In order to get them to convert, here are three steps to consider while writing:

  • Write for your audience, not for yourself.
  • Identify pain points, or things that you can teach your audience.
  • Address those pain points!

5. Blog post titles that convert!

Whenever you feel like you're stuck on a blog post title or your audience isn't responding to them, I have four categories with examples to help you step up your game.

  • Lists:
    • "[Number of] questions I ask before _____"
    • "[Number of] places to see [this]"
  • How to, What, or Why:
    • "How to start organizing your home"
    • "How to start a podcast"
    • "How to organize your kitchen"
    • "What no one tells you about [this]"
  • Resources and Guides:
    • "A complete guide to ____"
    • "A cheat sheet to ____"
  • Fun Posts:
    • "My biggest mistake with ___"
    • "Ways to unexpectedly ____"

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