305: 3 Content Strategies to Save You Time this Holiday Season

[00:00:00] Hi, friends. I was just thinking, like, why does it feel like I haven't recorded? And it's because we had all of our amazing gals from shift and we're able to talk about shift for the last few weeks. So thanks for listening to those. We have had so many new members join shift in the last couple of weeks, and it is so much fun getting everybody on board and getting everybody started.

[00:00:33] So if you've been on the fence, everybody else's. Join in and messaging me to chat about joining. So if you've been waiting, let's get you signed up soon. It is not too late to get a headstart on the new year. So send me a message or head to thrive together. Dot blog slash shift to apply. And then I will send you a personal loom video talking about your brand and just helping you decide whether or not it's the right brand.

[00:01:01] Step for you. Okay, so let's dive into today's episode. So for the next episodes in the month of November, I am going to share with you three quick things that you can do to have a Quick result, not going to take you a lot of time and actually save you a lot of time because we're going into the holidays.

[00:01:26] Things are busy, busy, busy. So let's get some quick wins. So this first one that I'm going to share with you today is a quick one to buy yourself some more time. So I want you to stop, pause, grab your notepad and then hit start again. Got it. Okay. So the first thing I want you to do is write down your top four performing holiday blog posts from last year.

[00:01:50] So head over to blog, head over to your analytics, take a look at what the most popular ones were. If you don't have a blog, don't worry. I want you to next write down. Your top eight performing holiday reels froam last year or carousel posts, any type of holiday posts that you did last year. And then I want you to write down your top two to three performing holiday emails that you sent last year.

[00:02:17] Last year. So I want you to have at least about eight to 10 pieces of content that you can go and grab. And I'm going to ask you to republish all of them. Now if it's a blog post, all you need to do is to update your SEO and get that bumped back up to the front of your feed. But don't just stop there.

[00:02:40] You have to share it. So make some stories, make a reel. Get it out on Pinterest again, make sure you're pushing it out again. So many times we've talked about this so many times we create content and only share it once when it has published that first time, you guys have so much content from last holidays, unless you're brand new, then this is something exciting that you get to look forward to next year.

[00:03:05] But so many of you have content from last holidays that you can reuse. Think about how fast we consume content. Think about social media. Think about TOK and how we scroll so quickly. It seems like if it's more than 30 seconds, we're like, Oh, this is kind of long. Let me keep scrolling. We're consuming content at such a rapid pace that for somebody to remember, Oh my God, didn't she totally post this last year?

[00:03:31] And that's so crazy. No. And if anybody thinks that they're going to just keep scrolling by and it's no big deal. Most of us need to be reminded, even if you did post it last year. I'm either not going to remember, or I was in a different phase of life where I couldn't go and maybe implement that or purchase that or whatever it may be.

[00:03:52] So I want you guys to take the content from last year, update SEO, if it's a blog post, repost them. You don't even have to reedit them. You guys, if it's a real, you can literally just repost it or update it for an email. Go through, update any links that you need to, maybe it has new affiliate links for that holiday email, or you want it to go to a different blog post and hit resend.

[00:04:16] And then congratulations, you have now bought yourself back time by using the content from last year that people only saw maybe a handful from your audience. That's all. If you're feeling like really unsure about it, Go and look at your analytics, look at the analytics from those reels and see what percentage from your audience saw it, right?

[00:04:40] Reels typically tend to get a larger reach from people that are not following you. So the amount of people that were following you that didn't see it is probably astronomical. So don't even think twice about downloading it, reposting it. And doing the exact same one over again, because your audience most likely didn't see it, but a new audience did.

[00:05:06] So let's get it in front of your audience again. And in front of another new audience, hit reshare on those blog posts, hit resend on those emails, save yourself time with this quick win. All right. I'll be back next Tuesday with another quick win. Otherwise I'll see you back here on Thursday.