Seeing results in your blog can be difficult if you’re not doing things correctly, and no one wants that. The truth is your readers expect certain things from you and in order to rank higher on Google, you have to do certain things. If not, you might find yourself running in place, or running backward. Here are 5 reasons your blog isn’t seeing results, and how you can fix them!
Lack of Strategy
Lack of strategy is number one for a reason. If you’re doing things as you go and throwing content out into the wind without a plan or a strategy, chances are, it won’t stick with your audience. Readers love consistency from businesses. And you have to think of your blog as a business and create a business plan if you want to be successful.
Start at the core. What is the most important thing in your business that you need to focus on to grow? Time to strategize, plan, outline, and start scheduling in advance. Your audience will thank you for it, and you’ll see your engagement start to increase. Having a strategy means you have a plan and a course of action. (Check out the Blog Growth Action Plan to start building a solid strategy for your business!)
If your blog posts aren’t SEO’d correctly, or at all, they won’t show up on Google and they won’t perform well. Not putting in the time for SEO research and implementation is like shooting yourself in the food. Put in that extra time and your page views, blog traffic, Pinterest traffic, and Google rankings will go up by hundreds, even thousands. If you’ve ever wondered how blogs get over 100,000 page views a month, this is how they do it.
Check out all of the resources we’ve created to teach you how to implement better SEO strategies to increase your page views.
Not having a schedule for your content is another reason results haven’t been happening. Posting whenever you want or when the inspiration hits might seem fine to you, but your audience notices that you didn’t put the effort into it. Planning in advance and putting a schedule in place is what will have your viewers hooked.
Too Wide, Too Fast
When you’re getting started, you want to hone in on the one thing you want to be known for. Having too many categories or columns on your blog can make viewers feel overwhelmed and uninterested. So if you’re adding more categories, build them up slowly over time. Otherwise, you might not be known for anything.
Once you have a strategy and a plan put in place, make sure the content you’re creating is focused around one central idea. For example, Thrive is focused on creating content about blogging and influencing! You won’t see us posting about our recent trip to South Africa or our Oatmeal Fudge Bar recipe anytime soon! (But our friends Kait and Sarah have content centered about that if you’re interested!)
Not Putting Yourself Out There
We know, it's not always easy, but we have to stop making excuses that stop us from doing what we know we have to do to grow and see success. Break down those walls and put yourself out there. People want to see the real you! If this is an area you’re struggling with then you might want to listen to our podcast about self-promotion, or the one about working through mindset blocks.
We know how it feels to try your best when blogging, but struggling to see the fruits of your labor. So try these tips out and let us know if they helped in the Thrive Blogging Community. We hope these tips will help you find better results with your blog and give you serious success in the future!