346: A Look Inside the Coaching Program for Content Creators

share this post >>

Is it time for you to invest in your brand through a coaching program? In this special episode, we’re giving you an exclusive peek inside a recent group coaching call from Shift, our high-touch coaching program for content creators. You’ll hear real-time strategy sessions, audience-building ideas, and a few powerful pep talks that just might hit home. From AI strategies to negotiating brand deals and navigating burnout, this call covers it all. If you've ever wondered what actually happens on a coaching call—or why they’re worth the investment—this is your backstage pass.

LEARN MORE ABOUT THE TOPICS DISCUSSED IN THIS EPISODE:

Apple Podcast Player | Spotify

Review the Transcript

[00:00:00] Bree: Twice a month inside of shift, we have group coaching calls and I love nothing more than to be able to share little peeks inside what those look like. And recently we had a call where I got done and I was like, this. Needs to be shared with more than just our group. So I'm letting you guys have a little peek inside just some pieces of what this call was like.

You're going to hear how Ekka is doing message mining, and she even is able to do a little bit of that message mining in the group, which is so much fun. And somebody needed a pep talk and. After I said all of the things and gave that little pep talk, I was like, huh, I think I kind of needed that pep talk too.

So let's peek behind the curtain and listen in on a shift call. If you wanna learn more about Shift Head to Thrive Together, blog slash coaching. Welcome to the Thrive Podcast, where we believe creators deserve more. More money, more freedom, and even more love for what they do. I'm Bree P, your coach for content creators.

And I know the struggle, the long hours, the endless ideas, the feeling that success is just out of reach. But here's the truth. You've got what it takes and this podcast. It's your shortcut to getting there from strategies that actually work to behind the scenes insights. We are unlocking your potential one episode at a time.

So if you're ready to turn your creative hustle into a thriving business, let's get started. Holly's called Run is I go. Through any questions that were submitted ahead of time and then, um, after that we just open the floor to anything else that pops up that anybody wants to chat about. Anything that came up while we were talking about the other questions or anything that you just didn't get to submit ahead of time.

So as things come up, you guys of course use the chat, drop things in there, and this is an open room where yes, I'm gonna give you feedback and answer your question, but. As you guys know, I like for everybody to participate because you guys are all brilliant and have great ideas. Okay, Ekka, I've got yours next.

So, um, can you just tell us, I would love to just kind of like pass the mic to you and for you to tell us like what you're building. And then to go ahead and ask questions.

[00:02:36] Aleka: So I, uh, have also initiated my blog, a keyword school that I created about four years ago to, um, because there was nothing out there courses wise, um, to help bloggers with keyword research.

And it was something that I was finding a lot of success in at the time. And I created a course specifically for food bloggers at the time. Then, you know, I was so successful that I was like, I should create one for, 'cause other people were asking me and other niches would this fit my niche. Um, I created one for all bloggers.

So, um, and then I have another couple, a couple courses. So right now, to get to my question, I'm working on a, uh. AI more so chat GBT course to help bloggers kind of improve their workflow and efficiency and save time. It's like all what, what all of us wanna do. Right. And I am working, obviously with Bree and trying to, my, my review a couple weeks ago was try to, you know, find ways to market it and launch it the right way because I'm just finishing it up now and I would love suggestions for opt-ins free, you know.

Printables, uh, PDFs, lists anything that I could give away for free that will entice people to join my mailing list, and then I can eventually, um, push my course. So I was wondering what type of, you know, are you guys open to chat gt are you using it? And if you're using it or if you're not, like what are some things that could be intriguing or something that would pique your interest and make you wanna sign up?

And we do a show

[00:04:08] Bree: of hands like, is everybody using chat GPT right now? I just wanna like do a poll for you. Yay. Yes. Okay, cool.

[00:04:16] Chanel: The first thing that jumped to mind would be maybe teaching. Helping to teach people how to teach, chat, chat, GPT to talk like them because chat, GPT is talking more like me than me, and it's actually kind of scary.

Yeah.

[00:04:33] Aleka: Yeah. I think people are so afraid it's gonna sound like a robot and you're gonna lose your voice, but it's really kind of simple. Yeah. Simple to just have it replicate your tone, so, okay. Yeah. I'll write that down. Yeah, so like,

[00:04:44] Chanel: even like feeding them, uh, website posts or, um, or like a. Just eating chat GT and just building that awesome voice of yours and working together to build.

I think that would be a cool freebie. 'cause I don't think people realize that part. That's such a key part of chat GPT. Okay. Like taking 'em through it like a little online like Yeah. Even A PDF or 10 Steps to getting chat GPT to sound like you. Right. Okay. Cool.

[00:05:12] Shift Member 1: Thanks. I echo that I'm like newer to blogging and I've heard that you can teach, you know, chat GPT to like create outlines, like you would create it and stuff like that.

Mm-hmm. And I always hear people say, oh, you can feed it. And I'm like, well, I don't know what that means. Um, so that would definitely entice like someone newer to blogging like me, to like have a step by step and then take that next step for your course. So are you like more

[00:05:39] Aleka: intimidated by starting off and not really knowing what to ask it?

Okay,

[00:05:44] Shift Member 1: well, like I know how to ask it, but it's like I've used it, but I get like kind of the same. The very chat GPT language, but when people are like, oh, you can feed it all of this stuff, your information, like me, step by step, how, like tell me exactly what I need to do to make it. Okay, cool.

[00:06:04] Heather: Something that I always like is like when I think of like a freebie is like prompts for chat, GBT, so like, you know.

Mm. 10, and I've actually like paid money for this because I'm like, oh yeah, I want this. But it'd be, you know, like 10 prompts or you know, 15 prompts to get chat GPT to do, you know, X, y, Z. It's like, write your Pinterest descriptions or you know, do your hook for your, you know, food blog posts or, you know, I think of like the things that people typically do, but as like a freebie, like I love, just like prompts.

'cause I've got some. But I know, I mean, you know, check PT can even like give you prompts. But that, when I think about just like freebies, that's like a great hook for me. And then once I'm in, then I would even be like more compelled to be like, oh, like Alec really knows what she's doing. Like I wanna sign up for this course.

'cause these prompts are so awesome. Okay.

[00:06:58] Aleka: Yes. Thanks Heather. Yeah,

[00:07:00] Stephanie: yeah. Jumping on what Heather says, I think like, uh. A freebie, an opt-in that is kinda like a sequence of prompts. So it's sort of like, it, it, you sort of build on it. So let's, you know, let's, and think of it as almost like this, like flirting or dating with chat GBT as you get to know each other, right?

And it kind of becomes this sequence of like, okay, well how would you describe my business? Here's how I describe my business. How would you do it for, you know. Maximum SEO and, and that kind of stuff. And then it's like, okay, we've designed my, we've described my business. How do we describe my blog or my service or my product offering?

And then like, make it kind of developmental so that you're getting your new follower, your audience to actually learn how to engage with chat. Like chat's, like my best friend now. Mm-hmm. Like on a first name basis. And, uh, like, it, it can be such a huge business tool, particularly for entrepreneurs as you know.

Sure. So, yeah, if anything it kind of doesn't just get me started, but kind of keeps me going to the next level, like Heather said. Like, okay, well then how do I, like, what are some good examples of pin, um, pin captions and what are some good examples of a blog series and what are good examples of Instagram captions?

Like mm-hmm. Make it work for people. Okay. Cool.

[00:08:22] Bree: I love what an said in the chat of like recording a video to go along with the PDF. Like, I don't think that would, you don't necessarily need it for everything, but there could be like a couple. Like one opt-in that maybe it's like, oh, this would like next level take, like be to record myself doing it.

Because I think that would be amazing to also promote the course because then they're hearing your voice, they're seeing your teaching style, and so it's gonna be like, it's gonna connect you to them even more to then sell the thing.

[00:08:54] Aleka: Yeah, a hundred percent.

[00:08:56] Bree: And I'm gonna take that advice too, because I'm like, oh yeah, all of my.

Opt-ins are like PDFs. I never include a video. I should be,

[00:09:04] Aleka: and matching your face to the product is is I feel like really important.

[00:09:08] Bree: Yes.

[00:09:08] Aleka: Yeah.

[00:09:09] Bree: Yes, for sure. Especially teaching a course and then selling a course. Yeah, for sure. Thank you guys. We'll just open the floor. Anybody that has anything they wanna chat about, go for it.

Stephanie Green, I saw you first go for it.

[00:09:22] Stephanie: I have a question for anybody working with brands for like content creation. Um, typically what, what I'm negotiating now is like Instagram reels and I'm finding that I'm having these, these. Great conversations and we've got like a content calendar and we enter the contract phase.

And if it's a situation where they don't wanna use my contract like a, a larger company, they might have their own standard contract. This happened to me literally twice last week. I thought we were like ready to sign a deal and I'm reading through the fine print and I'm finding that they're sneaking in that they expect to have, um, all of the, what I call the raw visual assets behind what I'm creating.

So any photos that I might use for like, if they've. Um, if they're paying me to do a feed post and or any videos, you know, behind the reels that I'm doing, not necessarily B-roll, but they just want like that. Yeah. Fair. Um, edited video for their future use and they were two. The fact that two brands in one week.

Kind of made the assumption that those were included and I was kind of like, whoa, hold on. That's additional content. We can talk about a deal. Yeah. But I just wanted to make sure that I wasn't like, am I missing something here? That when I'm creating a real and like I'm thinking the value is in my production, and also am I sharing it with my audience?

It's a whole different product if I'm sending them a clean. You know, 32nd video clip. Oh yeah. They can, they're

[00:10:58] Bree: trying to bank on you not reading your contract and. Okay, great. I haven't seen good job on reading your contract. Yeah.

[00:11:08] Aleka: Yeah. Good job on reading. Sorry. Sorry to interrupt. I was gonna say good. Um, also good job, but I haven't seen any contracts that I've worked with with request them requesting the raw footage.

I don't think that's a common ask and one that I've asked that are. Really big on Instagram and doing a lot of sponsored posts. They, they also have never given away their raw footage ever. 'cause I did ask, was asked that a couple weeks ago for the first time, and I was like, am I crazy? Like, is this normal?

Otherwise, it's a really, really, really high fee, especially if you're in, in the footage itself, you yourself, you know what I'm saying? And you're, yeah. So, yeah.

[00:11:46] Stephanie: Okay. Well thank you for the gut check. I'm pushing back. I mean, I. They're brands that I absolutely trust. And frankly, sometimes I think that stuff is in there and they actually have no intention of using it.

But I don't want them to have the option. If they want the option, they can, you know, pay me, you know, another grand or whatever the right amount is based on the whole contract value. But yeah, it's just been a learning experience. And I was lucky because I had taken Brie's pricing advice too on, um, or pitch advice, I guess, on like.

Pitching and then kind of getting the upsell. So it's kind of like, well, like let's not just do a spring, let's also do a fall and a winter reel, and I'll give you a deal on those. And so, you know, I've ended up building, you know, beefing up contracts by like an extra two to three grand. But then when I saw that, then I'm kind of like, oh, well that's gonna be another two to three grand if you want those two.

So it's been like so valuable to have that pitching guide. I literally have it printed out in my, a folder on my desk, and I'm like, wait, what does priest say? I'm supposed to be pitching about this, so thank you.

[00:12:54] Bree: Yeah, y your gut check was right there, so, okay. Yeah. I'll keep fighting. Angela, go to your question next.

Could you use a little pep talk on overwhelm? Have a huge list of all the things I want to do and feel like I should have already had them done. I needed to take a step back and take a breath permission to. Step back and breathe and know that things are good. Permission. Granted, girl like that is like take the step back, take a deep breath.

Nothing is on fire like that is like, the thing with these businesses is like. We set the deadlines, we set the timelines. Like that's something like Ekka and I have been talking through with her releasing her chat GPT, I'm like, make sure we're giving yourself enough time, like make sure we're have like enough weeks as we're doing this to like really do everything well.

And without that pressure, you know, unless it's a literal deadline, like from a brand, all of the other deadlines that we're setting are. Set by us and we have to just take care of ourselves and make sure that we're doing everything we can. Like for the long run, it's something I've personally had to do.

As you guys saw, like my email I sent out yesterday, like the last three and a half weeks attempted to run me over and I needed a break already. I was just feeling very burnt out and that was not how I wanted to have a break. But when I got to my desk yesterday, I. I was like, you know what? Like, yes, there's all these things, but I am not gonna just like put my head down, jump in and just go as fast as I can.

That's something that I talk with one of my bus Miss Besties about, because she's the same way and I'm like, why do we always feel like it's a. I don't know, not a contest, but like this competitiveness with ourselves of like, I have to get this done as fast as possible. Whether it's writing an email, whether it's responding to comments, whatever it may be, there's something that triggers in my brain of like, I have to get this done as fast as I can.

And so that's something that I'm really trying to like focus on personally is like slowing down and. Also enjoying things more because I feel like when I do go slower and more intentionally, I'm, I'm going to enjoy what I am doing more rather than just like rushing and I'm like, Ooh, I hate this. Like, yes, we still have deadlines.

Yes, we still have goals, we still have metrics we want to hit, but I also feel like when I slow down, things start to resonate more with my audience. I'm also picking up more on what you guys are saying and able to like. Be more helpful than if I just like go as fast as possible. And yeah, it is a balance, but you know, if you, if you need to slow down, like permission granted, like it's okay, it's setting your own pace because it's knowing that like this is a long-term thing and if I burn myself out in April.

Then how am I gonna feel when it comes to May and I have to create this content? So that's why also I was, um, as I was fixing my hair this morning and getting ready and thinking about this call, and I was just looking at like, okay, we're in April, so right now if we're pinning things, we should be pinning three months ahead.

So we should be pinning content for July. And then that got me thinking like, Ooh, when should I, when do I need to start talking about holiday content with you guys and start prepping that? Right? And so it is kind of like continuously looking ahead rather than just like in the moment too, and just figuring out that balance.

So if you're feeling like, okay. That could, that could be a topic that maybe we have an expert call on is like how to balance like the, the now of what we have to do this week that's literally going out this week versus making sure we're putting on our CEO hat to look ahead at what's coming down the road.

I was talking with Michelle earlier about this and. That was something where it's like, okay, quarter one was amazing for her. April is really slow. And as I was running upstairs to make a cup of coffee, um, in between talking with her and this call, I was like, you know, it's really also, there are ebbs and flows in this business, as we all know, and it's looking at like, what are those high points that you can count on throughout the entire year?

Then what you do when you're in the waiting period, right? Because it's not that you're doing anything wrong when it's in a lower dip, right? So for Michelle, April, like March, like Q1 was really high, April was really low. That doesn't mean you're doing anything wrong in April. It's that you're in this waiting period and in this period where you just need to like put your CEO hat on and be patient, right?

There was something. Conference. Lemme pull up my notes. There was something that she talked to, she talked about in the very beginning of the conference where it was like patience in the second act and that it's not easy, right? Especially living in a world of immediacy, right? Where everything is like instantaneous.

But that patience is a leadership superpower. It's our reminder that during those times where we have to be patient to refine things, to improve things, and we're gearing up for growth, 100% easier said than done, 100%, but just remembering that like you are not doing anything wrong. And by in those seasons, like it's a good thing because it is a reminder that like, okay, I'm in this low point, but that means it's about to go back up again.

And so looking at, you know, and you can even look back at the past year of like, okay, let me look at 2024 or 2023. What were those high? What were those peaks? What months do, did I have those peaks? And then planning for it. So what can I do strategically to make sure I am set up for success? So that way when I have that peak again, the peak is a little bit higher than last year, right?

Maybe we make an extra thousand dollars, maybe we make an extra $5,000, whatever it may be. But like how can I make sure that peak bumps up again this year? So if you have a low point in April and May, June, you have a peak, right? What was that peak? June, was it email subscribers bumped up because you have an opt-in that always goes viral for Father's Day.

Was it something you know that you're selling to your audience and always bumps up? How can you just like amplify that a little bit more? I have a friend who every single June that her Father's Day principle just goes viral on Pinterest and the first year she gained like. Followers because she put it out late.

The second year, she gained like a few hundred followers. The third year she gained like 1500 followers, and it just kept growing and growing each year. So it's like looking at like, okay, a strategy for her would be like, all right, right now you should be pinning some extra pins for that follower's day opt-in, right?

So it's like growing that peak. So that's what I would kinda look at is like, look at where your peaks are throughout the year. Give yourself a break when you're in those low points to refine things. Take a breath, regroup, re-energize, and then be ready for the next peak. That my long-winded answer for you an all right, Chanel, go ahead.

[00:20:39] Chanel: So, um, I, in 2020. Well, in 2020 I just stopped working with brands. I put myself all the way in with my website because. The website was working and I was just like, I'm just gonna put all my energy there. And I had a bad experience with, uh, a brand I was chasing after my money for months and months and months.

So I was like, I'm not gonna do this anymore. Whatever. Yeah. But, um, I wanted to get back into it, so I just was curious if anyone was like still pitching. Like what is I. What is happening in the market right now? Like I, I recently got a email. Usually I ignore them. It's just terrible. But I, I recently got an email and we're working on a campaign now, and I said, maybe I can add one or two per month and not kind of go all in like I was before.

But I'm just curious on how are people pitching? Like how are people getting brand deals? I guess that's a big general question right now. Stephanie Green,

[00:21:36] Bree: since we just talked about that, you wanna jump in? Share how, how did these last two come about for you?

[00:21:40] Stephanie: Yeah, so I am pitching through, you know, email.

If I have an email, I'm just getting kind of up and running on LinkedIn, so that's really not a valuable source of leads or communication for me right now. But it's on my radar. I'm doing a lot of DM messaging because my biggest platform is Instagram, and so that's the way I feel like I can. Immediately get people to, you know, jump over to my feed and see what kind of stuff I do.

Um, so I'm doing a lot of that. But honestly, the best results I'm having are with past relationships where I've kind of resurrected those. I. Or those brands maybe where they only had a small budget previously, they're starting to open up a bit more. I, I'm finding my brands, at least in the gardening industry, are definitely feeling the value of getting more voices and a, a broader reach in the industry.

So I'm feeling like I'm benefiting from past relationships, past partnerships, or even just past like. You know, networking, but being able to leverage an understanding of what I can charge now. So I'm getting money, so much more money for work that I'm doing this year for this, you know, relative to the same amount of work I did last year.

So I don't, I, my advice would be like, maybe go back to some people who you had to, you know, you felt like had really tight purse strings before. Maybe they've opened up a little bit.

[00:23:13] Bree: Okay.

[00:23:14] Aleka: Anybody else? Are you pitching? I am not, uh, right now, but I've gotten some, um, sponsored opportunities through, um, acorn.

Have you guys heard of Acorn?

Oh, yeah.

[00:23:27] Aleka: I don't know. Is, I don't know if it's all niches, um, if they, you know, have, um, campaigns for all type of niches, but, uh, I feel like the more I pitch. And I use Chachi pt and I usually get it when I use Chachi, just saying, um, it crafts a really good, like I'll copy and paste all like the deliverables and everything, and I'll say, can you create, you know, a couple pitches in my voice, da da dah.

And it does a really good job. And I've had Oh, awesome. Those, so, and I feel like when I pitch more, I'll get more opportunities and they'll usually come back. Um. So I've had, I've been pretty successful with that platform. You can't really negotiate as much I have before with, you know, it's pretty flat, standard flat rate according to, or depending upon your, your following, unfortunately.

Mm-hmm. I, I used to just direct message on Instagram. A lot of brands, like so many, you know, and I would try to make it as specific as possible and that's such a general pitch. And. Some would say, oh, a lot of 'em would say, yeah, here's the information. Just email our da da, da person and we'll see if we can, you know, if there's something opens up, we'll keep you in mind, blah, blah, blah.

But sometimes, a couple times that got me on like their list so that, you know, they would keep me, they actually to keep me in mind. But it's hard. It's hard to 'cause everybody's reaching out to them.

[00:24:44] Stephanie: Hey, Chanel, remind me again, what's your niche?

[00:24:47] Chanel: Food and fitness.

[00:24:49] Stephanie: Okay, so one. Connection that I've made a couple of years ago, and I think you could.

I'm, I'm sure there's a, a PR firm out there, or many PR firms, but I ended up getting connected with a PR firm that services the gardening industry. And that's such a great relationship because they may have one brand in there that needs you, but once you do a kick butt job

[00:25:20] Bree: Yeah. For

[00:25:20] Stephanie: that brand, then they're like, oh, I'm gonna send you to my associate who's, you know.

Yeah, let's this, you know, whole, you know, whole food recipes and then, yeah. And it just, it's almost like each year they might, or each season or each month, they could come back with something new. So if you know of any PR firms or do a little research, get yourself in there. Yeah. And that, because then if also, if you like that firm, you're very likely to enjoy working with their clients as well.

[00:25:54] Chanel: For sure. And I, and I feel like that's how it went even back then. 'cause I've been doing this since 2012, so like, I feel like even 2016 through 2020, if I did a good job, they would always bring something back. Like even three months later, six months later, whatever. It was just, I was so focused on my website, I'm like, I'm not doing any of this anymore.

And I just, I went all in. So I'm just like trying to get back in there now.

[00:26:19] Bree: You got this, just start. Yeah. If you have any contact in the past. Reach out to them and just make a, again, like make a doable, manageable plan, right? Mm-hmm. Like, you don't have to send out 10 pitches a week. Mm-hmm. Like if you can send out two really solid ones, do that.

Like start or one solid one, like do that, make some connections on LinkedIn. Send a couple of Hello dms on, um, Instagram, right? Like start. Just kind of start with something manageable. Okay. Everybody good? Heather, you doing

[00:26:57] Heather: good? I created like my digital product and yeah, I've been working on this tripwire with Miranda, who's amazing.

I feel like one thing that I always struggle with is like when I have a new subscriber, like when to sell. You know, like when that sort of, you know, like trip wire is, I have like a few like. Top of the funnel places where people come in on my website. But you know, a big chunk of that is people that click like, save this recipe, right?

Mm-hmm. And they just like want this recipe saved to their email. And you know, I think the majority of those people don't want an email from me an hour later selling them something because that is not like, you know, really top of their mind. But I've just been, you know, kind of like thinking about like where.

That sort of like goes in like my sequencing, you know, I think there are some people that are like, you know what, I want your ebook, I want your top 10 recipes and that, you know, this baking quick start guide. Like yeah, you can sell that to me right away 'cause I'm sort of interested. Mm-hmm. You know, I'm sure.

But I've just been sort of like thinking strategically through that. And I think also just for me, like selling is just like harder. It's not something that like I'm as familiar with.

[00:28:09] Bree: That's what's so nice about setting up like all the trip wires and the emails and stuff too, is like once you set it up, you don't have to really think about it and then you can go back to creating your content and you're like, okay, I am making money over here.

That's amazing. When it comes to the save the recipe one. Yeah. I wouldn't necessarily send those to a trip wire 'cause it's not even on their radar. Right. But I would make sure you're dropping those into your welcome sequence, right? Yes. Yeah. Okay, perfect. So I mean, what you could. Potentially do is almost have two, and I know this is more work, but having two welcome sequences set up where you can pretty much duplicate one after you've got it set up.

So maybe starting with the one that's for anybody that signs up for a save the recipe. And that's like your four sequence, like welcome sequence that's like, you know, here's what you can expect. Here's what's on my site. Here's what's everybody's favorites, and here's about me. Right? And then have duplicating that once you're done.

And that would be for anybody that did sign up for an ebook and maybe they didn't purchase the trip wire and you could just include it. They like, Hey, like in, in case you missed this. You know that you could get this ebook for $7, like don't forget it. You can click it here and just put that at the bottom of your email list and add that to like the bottom of all of your welcome sequences for that one.

Um, but then after that, for all of them and like make sure you exclude anybody that has purchased, like, yeah, I would talk about like, make another sequence that's like a four email sequence that talks about that ebook. And that could be like the next thing they do before they just jump into your general newsletter.

[00:29:57] Heather: Okay. I like that idea of sort of the two like parallel.

[00:30:00] Bree: Yeah.

[00:30:01] Heather: Like

[00:30:01] Bree: sequences. Hailey said she sells right away, often reminds them of the tripwire offer on the freebie delivery email. Yes. Yeah. 'cause that's what I've seen. Okay. Like if, you know, if they didn't, like if they landed on the trip wire page, but they were like, eh, nah.

Or maybe I'll get that later. But then they're reminded about it in the email. Then you're gonna start seeing like, oh, I made five sales from email one, I made two sales from email two. Right? Like they're gonna start trickling in throughout the welcome sequence as well. Okay, so you're bringing it to them multiple times rather than just that one initial.

[00:30:37] Heather: That's a great idea. On Kick, can you actually. Make, because one thing I've been thinking about is, you know, like, oh, 40% off, or, you know, this period of time. Yeah, but I'm using ConvertKit or Kit. Can you actually make them time bound in Kit? Does anyone know? What do you mean? Like, the offer time bound, you know, 40% off for the next

[00:30:59] Bree: 24 hours.

I don't know if you can do that or not.

[00:31:04] Heather: Okay. I'll reach out to you and ask. Oh, it's a, in the.

[00:31:10] Bree: Um, you could always do like set up a, so that initial one is like, okay, for the trip tripwire, it says 20 minutes or something, right? For the next 20 minutes you can get it for 40% off. You could just like duplicate that sales, I don't know what you call it, sales cart or whatever in kit for just that general welcome sequence.

And it's like for the next however many four days, right? If you send out an email every single day,

and then you could, in your email is when you could also add a timer to the bottom of your email with a link to it. Be like, Hey, and also don't forget, like if you wanna get 40% off of this ebook, um, it goes away after the timer goes down. So it's like, kind of gives you that urgency as well. Okay. Nelly, go ahead.

[00:32:08] Chanel: Yeah, I had a, I mean, I was just thinking out loud because I have a slow cooker email series that's about, I don't know, 15, 16 emails long, and I don't have the link to my slow cooker paid ebook. I think I, I sell it one time, so should I put it on every email or like every other email Girl? I put it in every email.

Okay.

[00:32:30] Bree: Especially if you're just like, I mean, I would talk about it maybe like. Make it be like a larger portion of your email in four of them maybe. Okay. And then in the other ones, like something smaller at the bottom like, Hey, just a reminder, you can get this for 40% off. Or how, or 50%, whatever it is. Okay.

By clicking care, A pretty fitter. Yeah. It doesn't have to be in the text. I wouldn't put it in the text of every single one. 'cause I would be like, oh, okay. Unsubscribe. This was too much.

[00:32:59] Chanel: Gotcha.

[00:33:00] Bree: Yeah, a cute little box here and there would be totally fine. Okay. Yeah. Do it more than once though. For sure.

Especially that many emails. This is such a good call. Reach out to me on Slack if you guys need anything. I hope you guys have an amazing rest of your week, overwhelmed with your content biz, tired of doing everything yourself and still not seeing consistent income. Friend, it's time to shift. Shift is my high touch coaching program for bloggers and content creators.

Ready to grow strategically, make more money, and finally find freedom in their business. With weekly expert reviews, personalized feedback and a community of Driven Creators Shift gives you the support and tools you need to thrive, and it's a whole lot of fun inside. Ready to Take Your Business to the next level.

Head to Thrive Together, blog slash shift to apply now.

If this episode helped you, help us grow. Leave a review, share it with a friend and tag us on social media. We can't wait to cheer you on.

Today's episode is brought to you by Shift:

Are you ready to get paid for your creativity, have more flexibility, and make a consistent monthly income without overwhelm? Bloggers, influencers, and content creators work so hard and are not getting paid what they're worth. If you're making more than $10,000 a year from your brand and are craving the strategy and confidence to create consistent monthly income in a brand that gives you stability, then blogging babe, I want you to go and apply for Shift.

Shift is 12 months of customized strategy and coaching for bloggers, influencers, and content creators who are ready to have a consistent monthly income.

The Power of Coaching for Content Creators: What Really Happens on Those Calls

If you’re a content creator trying to wear all the hats—creator, strategist, marketer, tech support, and occasionally therapist (mostly for yourself)—you already know how overwhelming this space can be. That’s why coaching isn’t just a luxury—it’s one of the smartest, most transformative investments you can make in your business.

Inside programs like Shift, coaching becomes more than just a Zoom call. It’s where stuck turns into strategy, where burnout meets boundaries, and where clarity replaces chaos. Whether it’s refining your message, pricing your offers, navigating brand deals, or simply giving yourself permission to breathe, these calls create real, measurable momentum.

Why Coaching Works for Content Creators

What makes coaching so impactful for bloggers, influencers, and digital creators? It meets you where you are and helps you move forward—faster and with more intention.

Here’s why it works:

  • Clarity in the chaos: There’s a difference between Googling answers and getting real, personalized feedback on your business.
  • Immediate application: Whether you’re launching a new course or updating your pricing, you get live feedback and actionable ideas you can implement the same day.
  • Accountability: You’re not just making a plan—you’re committing to it, alongside a group of creators who are cheering you on.
  • Confidence-building: Even the most seasoned content creators get stuck. Coaching is the reset that gets you moving again—with purpose.

Here are a few standout moments from the call:

Real-time marketing strategy support

Aleka, a blogger and course creator, got guidance on how to promote her upcoming ChatGPT course—including creative ideas for opt-ins and freebie funnels. By the end of the call, she had crowd-sourced real feedback, brainstormed multiple lead magnets, and walked away with a clear next steps:.

  • A PDF guide showing creators how to train ChatGPT to speak in their voice
  • Prompt packs to streamline blog writing or Pinterest captions
  • A sequence-style opt-in that walks someone through building a relationship with AI tools like ChatGPT

Legal and pricing clarity with brand partnerships

Another member, Stephanie, used her coaching time to get validation and strategy for negotiating brand contracts—especially when brands started asking for raw content assets. The group offered insights, support, and reminders that your work has value—and you’re allowed to protect it.

A well-timed pep talk on overwhelm

Let’s be honest—sometimes, the most valuable part of coaching is just hearing someone say, “It’s okay to breathe.” Sometimes we need the gentle, yet powerful encouragement that you set the timeline in your business—and slowing down can actually move you forward.

Coaching Creates the Space for Growth to Happen

Shift isn’t just a coaching program—it’s a creative ecosystem. Members not only learn from myself and our coaches, they learn from each other. That community element creates a ripple effect of ideas, solutions, and support that accelerates growth.

Results to Expect When You Invest In Yourself

  • Clarity on your next steps (no more second-guessing your strategy)
  • Increased revenue from content, products, and brand partnerships
  • A supportive community that actually gets what you do
  • Confidence in your business direction—and how to make it sustainable
  • Less overwhelm, more momentum, and a roadmap for long-term growth

Want to Experience It for Yourself?

Shift is a high-touch coaching program designed specifically for bloggers and content creators who are ready to grow strategically and build a business they actually love. With expert feedback, a community of driven peers, and real conversations that spark real results, Shift is the kind of support that turns potential into progress.

Inside Shift, you’ll get the strategy, support, and personalized coaching you need to grow a profitable, sustainable content creation business—without the overwhelm. From expert eyes on your offers to the kind of community that actually gets it, Shift is where clarity and confidence come together.

💼 Coaching & Strategy

  • Twice-monthly group coaching calls with Bree and guest experts
  • Real-time feedback on your business, content, offers, and marketing

📩 Personalized Support

  • Personalized work reviews each week!
  • Private Slack community of like-minded creators for peer support, feedback, and celebration
  • Direct access to Bree via Slack for questions and support between calls

Ready to step into your next level as a creator?

share this post

Leave a Reply

Your email address will not be published. Required fields are marked *

Keep Learning: