331: AI Tools for Content Creators with Emma Cortes of The Creative Edition

[00:00:00] Bree: Hello friends. We have a guest returning to this episode today. We have Emma from Emma's edition, and also the host of the creative edition podcast joining us. And today we're going to be talking about using AI as content creators. There is so much to dive into here, including, you know, how to get. I'm going to talk a little bit about how to get started with it, reasons why maybe there's a little bit of fear around it, or you're just not quite sure where to get started.

We dive into all of that, including sharing which ones we're using and how we are using them to. Just kind of help us make our lives a little bit easier as business owners and as creative. So I cannot wait for you guys to listen in. So let's get started. Welcome to the thrive podcast, where we believe creators deserve more.

More money, more freedom, and even more love for what they do. I'm Brie Pair, your coach for content creators, and I know the struggle. The long hours, the endless ideas, the feeling that success is just out of reach. But here's the truth. You've got what it takes. And this podcast, it's your shortcut to getting there.

From strategies that actually work, to behind the scenes insights. We're unlocking your potential one episode at a time. So if you're ready to turn your creative hustle into a thriving business, let's get started.

Hello everyone. Well, if you're tuning in on Emma's podcast, you're like, whose voice is this? Well, I'm Brie. And if you're tuning in on my podcast, Emma. Say hi. I'm here. Hi. Hi, everybody. We are, um, we both have podcasts and we wanted to collaborate on a couple of conversations and put them out for both of our audiences.

So that's what we're doing. So hello, if you're meeting me for the first time, my name is Bree. I am the host of the Thrive Podcast for content creators. And I am a coach for content creators. Emma, you want to introduce yourself?

[00:02:13] Emma: Hi, I'm Emma. I'm so excited to have Brie back on the creative edition podcast.

Um, so I am the host of the creative edition podcast, formerly known as the content creatives podcast. I am also the creator behind Emma's edition, where I create lifestyle and style content showcasing where I go in Seattle, what I wear and what I do. Do. And then lastly, I'm a contributing writer for Forbes covering the creator economy, and I'm just so excited that Bri and I are working together because there's some hot topics.

Going on right now just just in regular life, but also like as content creators and influencers. I think there's some Conversations out there that we should be having I think just to be aware of like what's going on and how we can like best Prepare, you know for the changes that I think are really about to happen Absolutely.

[00:03:04] Bree: I think 2025 is going to be a very interesting year for content creators. Let's be specific. We're talking about just for content creators right now. There's a lot going on in 2025, but for this, that's what we're talking about. And yeah, we've both. Have been on each other's podcasts and wanted to collab again.

So this is fun. This is like the first of two episodes that you guys are gonna hear from both of us. Yeah. So for this one, we wanted to talk about ai. Emma, why did you wanna talk about ai? 'cause I feel like you kind of were like, Ooh, I really wanna do an episode on this, and I'm like, yes, let's go.

[00:03:41] Emma: Yeah, I think I, I really wanna text.

to talk about AI. So artificial intelligence, because right now, I think in this moment in time, there's a lot of conversations happening around it. There's a lot of fear happening around this quote unquote, newer technology. And I think as creators, we're always at the forefront. Of change, right? Like when there's a new platform, we're learning new skills.

When there's a new trend, we're trying new things, right? And so I think as content creators, as influencers, small business owners, we're always kind of just on the lookout for, for things. And AI, I think is something you cannot. Ignore as creators. And so if you've never heard of AI before AI is basically just artificial intelligence So it's a computer system that can perform tasks that typically require some human intelligence So I think let's just like quickly break it down right AI can perform tasks like learning reasoning Creativity and language understanding.

And I think a lot of us right now, maybe our understanding of AI is like either futuristic robot movies or like chat GPT. And so, um, yeah, we're just, I don't know. What do you think, Bri? Like, why, why do you think it's relevant for creators today to start? Just like being open to AI and like learning about it.

[00:05:01] Bree: I think, I think it's twofold. I think part one is that addressing like the fear and everything, I think it is important to be aware that there is a lot of manipulation that can occur, right? And I feel like in this era, there's already so much comparison and, you know, just that Feeling of like, Oh, so and so is doing better than me or so and so is doing more than me.

And within that, it could be that some things are AI. And I think it's also like we as a society need to be aware of things that are generated and not real. That's wild to me. Like I've seen a couple of counts that are pure AI. Have you seen those? Like, it is wild. And so, I think it's just important to be aware of stuff like that, like, addressing like the fear aspect.

For sure. And I think,

[00:05:57] Emma: we're gonna jump into it, right? And so, just so our listeners have a little bit more, I guess, like, knowledge of what AI, like, what AI is. Doing right now, right? I think it's important to know that some of us are probably already using it So there's technology called narrow AI so AI for specific tasks So if you're using Grammarly, which is a tool I use right like a grammar tool That says that's actually AI right?

It's recommending how you restructure a sentence. It's getting for plagiarism It's giving you feedback on like how you can structure Your article, your blog posts, your podcast outline better, right? You can actually click and like inform Grammarly this tool that you want to either describe something for, you know, a general audience or a business focused audience.

And so to me, I'm like, Oh, I'm already using this. Like, I actually didn't even realize like this is considered AI. Then on the flip side, I think where there's a lot more negative. And like, fear around it is generative AI, which is still newish, right? So if you're on chat, GPT, there's a lot of like, this is basically generative AI.

And there's still a lot of controversy because generative AI can create images and videos. And I think one big reason why people aren't using it. And I think there's a lot of fear is because especially right now, like a lot of artists are getting their work sampled without consent. Right. And so like, yeah, AI is like creating these beautiful images, but it's like, Oh, this is like coming from a source and I don't even know if there can, there was consent in this, you know?

[00:07:37] Bree: Yes. That's what like the two fold. So it's like, okay, that fear, but then there's also like this other beautiful aspect of it with things that. are super helpful, like Grammarly. I love Grammarly. It's so funny. I always say that, like, Grammarly sends me this email that's like, you're in the top, like, 5 percent of our users, and I'm like, that's actually, um, not a good thing because that means I have a lot of grammar issues if I'm using it that much.

Um, or things like Adobe and Canva, like, I love using the background removal tool on Canva, right? That's a great like, and that's all AI. And so yes, I love that you like said that because it is spread throughout so much of what we are doing that I think it comes down to it. And what we're going to like dive into is just like how to use it.

ethically, um, and just also to be aware of like, how can we use it to benefit our business? You know, a lot of us are solo entrepreneurs, right? And you wear a lot of hats. You have to do a lot of all of the things. And I, for one, love being able to work faster and love tools that can help me automate things.

And That's something that AI is able to help

[00:08:58] Emma: with. For sure. For sure. And so, I think one of the reasons too, while I was really excited for this episode, is I had a conversation with another creator, my friend Gabby at Pax Light, and she was telling me, she was like, you know, though, if you're a solo entrepreneur, or you have a very small team.

Use AI like an assistant like yes look, you know, it can really enable It can just like help you move that much faster and enable creativity and so once she said that I was like A lot more open to it and that was only a few weeks ago and I was like, okay Yeah, i'm i'm gonna do this. And so we thought it'd be helpful Today to talk about the tools that we're using um, and then we can also kind of wrap it up in the end and address more fear because I feel like that is I think it is valid to, to talk about like why people aren't using it and then remind and just kind of bring it back to, to share like why we're using it.

And so you want to jump into it, Bri, what AI tools are you using for your brand and your business?

[00:10:01] Bree: Yeah. And as I was like writing these things down, I'm also, I'm leaving out so many because I was, you, you know, we mentioned like Canva and the background remover tool. It's like, Oh yeah, I use that all the time.

So there's little ones that are like built into so many things that I forget that I'm even using, but the one that I use most consistently is chat GPT. What I will say about this is I feel like it has come, I mean, it's growing, it's evolving. I do use the paid version and how I have ended up using it is with the paid version, you're able to input a lot of information and a lot of your own content and data, and.

Ask it to save that information for you. So that is what I have done, is I have literally, now, my only caveat to this is, and I asked ChatGPT, and of course it gave me an answer that made me feel better, but I was like, is somebody else going to be able to go and steal this content that I'm putting in here?

But then also at the same time, I'm like, you know what, if somebody really wanted to Copy my content. They already do that. They already do that on Instagram. People can easily go to my website and scrub content or copy my emails or whatever. So does it make my life easier? Yes. So what I have done with chat GPT is I have literally copied Emails and pages from my website and blog posts and all of this content that I've already written and created on audience personas, demographics, everything, and placed it into chat GPT.

And I've said, Hey, remember this for. this specific audience. Remember this for this specific audience. And then when I need its help with, you know, I use it to draft emails, to brainstorm content ideas, I'm able to say, Hey, for, so like, let's say I am wanting to come up with some content for my shift audience, which is for my, um, one of my coaching programs.

I'm able to say like, Hey, can you just remind me of like some of the pain points with my shift audience that I've already told you so that way I can come up with some posts for Instagram and then it'll give me this list and then it'll take the next step further and it'll be like, you know what, here's like some of the pain points you said.

So here's some ideas based off of that. You know, kind of what you said, like using it as an assistant is what I have really done. And sometimes I'm like, how did I even create this much content before I use chat GPT? But it just makes me be able to work so much more efficiently instead of me having to go in and dig through maybe Google docs or wherever I have that content saved on other pages, it's already saved in one spot and I can just use it as like my own.

search tool. So that's how I'm using chat. How are you using chat GBT?

[00:13:05] Emma: First of all, I think I need to do that. I need to like copy and paste all my blog posts, everything that I've, I've done just so it has a sense of my. Style, my audience, and what I'm working towards. I love that you did that.

[00:13:18] Bree: It'll even use my own tone now.

Like one thing I say in like all my emails, I feel like is cheering you on, is how I end so many of my emails. And not only will it include that in any like copy that it suggests for me, But now it talks to me in that way. And it's like, you got this breach hearing you on. And I'm like, Oh, thank you. But, you know, just like you were saying, like plugging in your blog posts, right?

Like that's something that content creators can do is like, go plug in, copy from blog posts, from YouTube descriptions, from social media captions, and then ask it, Hey, how can I repurpose? Some of my own content, right? Like, we talk about repurposing all the time and how content creators are creating so much content, but then just like, letting it live one time and not reusing it.

This is like, such a great way that you can keep reusing your own content.

[00:14:08] Emma: I love it. I love it. Okay, here's how I'm using ChatGPT. So, I was playing around with it last year and then, Um, I've mentioned my friend Gabby. She told me she used ChatGPT to help her build her app. And I was like, wait, what? That's wild.

What do you mean? She's a creator, right? So she, she launched Seek PTO, and so if you're a college student, a new grad, you want like paid travel opportunities, like she used to send out this email newsletter with all these paid travel opportunities that she would update with her email newsletter person once a month, or like.

She hired someone to like keep updating it, right? And then she was like, why is this like not an app? And so she designed an app and she used ChatGPT. I would recommend going back and like listening to that podcast episode. It just went live in January with Gabby at PAX Lite. Um, anyway, so I heard that and I was like, why am I not using ChatGPT more?

And so for me, beginning of the year, one thing that's always most important for me as a content creator is setting my goals. And so I literally like, Have the paid version for chat GPT. I went in there and I was like, can you help me meet my goals? Here are my goals and I like listed it all out Yes, and then now once a week when i'm working towards something i'll like open up that conversation thread and i'll ask it things like One of my goals this year is to keep building my YouTube channel like now I feel a little bit more comfortable posting on YouTube I'm like trying to get better with thumbnails and trying to get better with like my show format And I literally was like hey chat GPT.

I am you know, I was Looking at my YouTube channel. Like can you help me figure out just like a simple? kind of like a tagline where I can capture all my Seattle adventures and Like, this is what I'm looking at, like, I'm showcasing Seattle neighborhoods, I'm showcasing coffee shops, like, local favorites, things like that.

Can you help me come up with, like, a tagline or a, um, a headline and then, like, a sub headline underneath it? And then I also want it to be an alliteration, I know that's, like, very specific, because Emma's edition, right, EE. And then it just, like, spit out all these ideas and it was like, oh, Emma Explores Seattle.

I love it. Like, yeah. I love it. I spent time like brainstorming it, but it enabled me to work that much faster. So then I was like, Hey, I, I really want something that captures this, right? Like a, a little sub, like. You know, headline that says like what, what this is about. And then it was like, from Nooks or from neighborhoods to Nooks, exploring the heart of Seattle one day at a time.

I was like, what the heck? Like, why is this so

[00:16:54] Bree: good? It's so I know. Anyways, and it's stuff that you probably could have come up with. But what you were saying, like, again, how many hours would that have taken you?

[00:17:04] Emma: Yeah. And then you can refine it, right? And so if you are a creator thinking about chat GPT, thinking about like how to play around with it, I think the more specific you are in your input, in what you are looking for, the better answers you're going to get.

It's not, I mean, I think it gets better every time you go in, the more it learns more information about you. Um, but I will say, I think that's been very helpful. So that's like one main way. I've been using it. Another way I've been doing one of my goals this year is to guest lecture at universities and I literally use chat GPT to like craft my pitch.

I was like, I want to guest lecture at universities. This, I want to guest lecture to marketing communication classes about content creation. Can you help me figure out what to include on my pitch? These are my credentials. And it literally like spat it out. And then I was like, which colleges should I pitch to?

And then it had all the local universities. And so it's like, it's just like, Oh my gosh, like, like I would say, I would say like, I think you can still Google things, but I think chat GPT is like, I honestly think it's faster. Like, it's more

[00:18:11] Bree: so much faster.

[00:18:12] Emma: Yeah, personally, personally. So yeah, that's like how.

How I'm using chat GPT, but just even talking with you today, Bri, I was like, Oh, I need to, I literally need to like input all my stuff. So it hears my voice and it starts to give me feedback back in my voice. Cause I haven't, I haven't used it yet for like rewriting captions. Like, I think that would be a great things you would be.

I probably shook at how many Word documents I have of just years of captions.

[00:18:44] Bree: Oh my gosh. You need to just copy all of those and put them in.

[00:18:48] Emma: Years.

[00:18:49] Bree: That is, you know, so that is one thing like this, what we're talking about with like inputting content and having it learn your voice and remember things is the paid version.

It's 20 a month. In my opinion, it is the best 20 I spend in my business. It's a, it's a very minimal cost for an assistant that helps me work so much faster.

[00:19:10] Emma: That's what my friend Gabby said. And I was like, you're so right, girl. What am I doing? Okay. I use it all the time. I know. What other, what other tools are you using?

[00:19:20] Bree: Um, the other one that came to mind that we use a lot is the Tailwind ghostwriter. So in Tailwind, Tailwind is what we use to schedule everything for Pinterest. And in there they have what's called a ghostwriter and that helps us craft. Our, um, captions and titles for our pins. And I was a little skeptical about it at first, but I, you know, went in and started testing it.

Um, you tell it, you know, like parameters and what it's about and what you need to include and everything. And then it gives you multiple options to choose from. And it's always just been like spot on. It will use the keywords that you tell it to. And again, just like saves us a lot of time using it. I need to

[00:20:06] Emma: experiment with it.

I have

[00:20:08] Bree: not used it.

[00:20:10] Emma: Wow. Okay.

[00:20:12] Bree: Yeah.

[00:20:12] Emma: Another tool I've been using and I already talked about it like at the top of this episode is Grammarly. Um, I will typically like write all my Forbes articles, my podcast outlines, whatever it is. I copy and paste it into Grammarly and then I literally will just, like, use all the suggestive tools to, like, make the article better.

Sentence structure, if it's clear, I check for plagiarism, because I know it sounds funny. It's like, I obviously am, like, citing my sources and stuff, but, like, I also want to make sure it happens. Like, if you write a sentence a specific way. And so, um, I think it's been very, very helpful. Especially, I, Especially since, like, once I started contributing for Forbes Create Economy section, I was like, oh my god, like, this is not just like publishing on my blog anymore.

Like, this is like, this is like a publication. Like, I need to like, this is like legit. I was like, oh my god. And so, um, but then I started doing that and I was like, oh my god, this has made my writing. So much better. I think I feel like yeah, I feel like okay Like even just like switching tenses like stuff like that.

Like I've always enjoyed writing I'm not as a strong editor And so I really do think if you're writing anything if it's an email newsletter if you're writing a LinkedIn post if you're writing Captions, whatever right? I really think like Grammarly is like such a great Tool for any creator out

[00:21:41] Bree: there.

So I am not using it to the fullest because I literally have just like had the plug in and You know, I'm looking at this Google Doc that we have for our notes. And of course, it's like all the underlines everywhere That's how I've used it. I haven't actually been going to the Grammarly website and plugging in my copy So, I need to start doing that.

I also feel like it's kind of like a teacher in a way and maybe like this is my like additional education, right, where it's like teaching me how to write better. It's like, oh, you know, like you were saying, like with the tenses or like, why don't you word it this way? I was like, Yeah. Yeah. You know what?

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[00:23:02] Emma: I use all these AI tools to obviously like help me work faster, but it's also to like help you just like. Adjust your style or like learn different things, right? Like, yes, you can obviously hire a copywriter or a copy editor or whatever. Like, that's awesome. Like if that's a part of your team, but if you are kind of.

Running things on your own or you have a really small team, like you can use, I think grant tools like Grammarly at your disposal. Um, okay. I thought it'd be fun to talk about other AI tools that we've maybe heard about. Uh, maybe we're not using, but there's a few on here you put on that. I am not. Sure about.

And so, yeah, do you want to kick it off other tools that other creators can check out? Yes, for sure.

[00:23:44] Bree: So I have a few and then you have a, I've heard of a couple that you wrote down, but there's one I'm like, Ooh, tell me about this. Um, okay. So one is motion. It's not one that I'm using, but it's somebody, um, in my coaching program is using it.

And I think it's really cool. And their ads have like almost sucked me in, but motion is use motion. com. And what it does is it will like sink. Your, let's say your Google Calendar or whatever you use for like organizing things. But then you also go in and you tell it all the different tasks that you have to do.

So one thing I've started doing a little bit more is like time blocking in my Google Calendar of like, okay, I need to do. Podcasting from this time to this time, I need to be writing content from this time to this time. And I need this many hours each week to do X, Y, and Z. So basically you tell motion like, Hey, this week I need two hours to do photography or I need two hours to edit reels.

And It will create your calendar for you. So you tell it like, these are the hours that I'm working. I want to make sure that I'm taking a lunch break for this time to this time. And then it'll plug in everything into a calendar for you to help you optimize your time. And then if you have something that pops up, or if you're like, I really just couldn't get to this.

It's like a drag and drop feature where you can be like, you know what? The reels did not happen today, so I need to drag it to another day. And then it'll just like reformat everything for you. I love that. It's really cool. I haven't used it yet. I need to look at it. But I feel like it could be really, really helpful for creatives that like we have so much on our plate and it's just like sometimes like sitting down at your desk and be like, cool, what do I do now?

This takes that out that guesswork out for you.

[00:25:32] Emma: Oh my god. I love it. I'm gonna have to look it up I'm always looking for ways to optimize my day. Yes.

[00:25:39] Bree: Okay. Tell me about one of yours.

[00:25:41] Emma: Um, have you heard of repurpose IO?

[00:25:43] Bree: No, that's the one I'm like, tell me more.

[00:25:46] Emma: Okay. So I was again, chatting with my friend Gabby and This was when we thought TikTok was going to literally disappear.

And I was like, Oh my God, like what, how do I just like take all my TikTok videos? She was like, get on repurpose IO and then you can create account. There's a free version that you can try. There's a paid version. I think I'm going to go to the paid version. Basically every video that you've ever posted on Instagram, Pinterest, or TikTok, you can repurpose and automatically schedule and post to the next platform.

It's crazy. Without watermarks? There's no watermarks. Really? Especially since TikTok, especially since TikTok changed it. Now you can just Download, download your videos without any watermarks. So I tested the trial version and I was scheduling my Tik TOK videos to Pinterest because, um, I used to have a Pinterest like manager who I loved, but I have not really dedicated much time to it.

And so I was like, okay, let's try it with Pinterest. You can also repost it to YouTube shorts. And so you can literally just set it up and like. Schedule to repurpose or repost the video like once a day and then you can obviously I had a time, right? You'll have to like edit like the description things like that or you can just pull that copy but I obviously recommend especially for Pinterest just like Updating the description in the headline and it just reposts all your video content

[00:27:14] Bree: Wow because

[00:27:16] Emma: I have been manually Oh, yep.

Uploading. Right. Everything. Like I usually do. Yeah. But I literally try to spend like once a day, like, like what I typically try to do, at least for me as a creator, and that why I'm convincing myself that I need the paid version of Repurpose. io, um, I typically will post my reel or my Instagram posts in the morning.

I'll post on LinkedIn in the morning. And then at night after I put Braxton down. I'll post YouTube shorts, and I'll try to like make an, I'll edit another video. And so it's like, I'm trying to like post on all these platforms daily and repurpose IO. Technically, if you got the paid version, you could just post it once on one platform and then repost it on the next thing.

Oh, okay. That sounds amazing. So I think it's worth it if you're a creator, you're a short form video creator, you're trying to grow YouTube shorts, I really think io, especially if you already have a TikTok or an Instagram real, like Instagram account. So highly recommend checking it out.

[00:28:18] Bree: Ooh, okay. I'm excited to go look at that one after this.

Um, okay. Another one I've got is Hoppy Copy. So this is, you can use it, I think for I think it's mainly used for email. So if you need help writing email copy, it will really like take your ideas and help you figure out what to do. So like, think of like, okay, if I need to create a welcome sequence, or if I want to create an email series, it'll help you just like break it down and generate ideas for you.

You again, same type of thing where you feed it content, you feed it information, you tell it. You know, your tone, what you're wanting to accomplish with it, any links that you're wanting to get clicks to, all that type of stuff. And it'll help you draft the emails. So I have to look at it. That one's pretty cool

[00:29:12] Emma: for email.

Love it. Another one, if for any podcasters out there, anyone who wants to launch a podcast in the new year, Descript. So I was running, I run my podcast, like recordings through Squadcast and then Squadcast and Descript merged. They're like the same thing now. I know. And so I was not using Descript. I still haven't gotten the full extent of it, but if you're, you're still editing your podcast and you want a video component, hopping on Descript is like, I think it's like worth like learning how to navigate it.

I will say, I don't know if it's like super intuitive. I have had to like watch videos and then Get on Descript, but it's really helpful if you want to cut out the ums, the likes, if you want to find the hook, like for your podcast, there's like a way to literally just like use Descript, like they have like an AI tool that can help you identify what that is.

And it's also, again, very helpful for like. Pulling the transcription and then also editing the video and the audio at the same time Yeah, so that's I don't use it a ton I've played around with it because I've gone back and forth about like, oh, I got to put the podcast on YouTube Like look at my office.

That's like not pretty But anyways, but um, I think it's really helpful and I was like, oh I I still need to play around with it because even if I like want to mess around with like Clipping 10 seconds or you know what I mean, clipping 25 seconds or whatever that may be. I think it's still helpful. Um, but yeah, I thought it's, it's come.

I just didn't know. It was just like, it's been on my radar, but then it wasn't on my radar until it merged with Squadcast. And that ability to edit both the audio and the video at the same time, I think is invaluable.

[00:30:58] Bree: Yes. And you know what? I saw somebody post the other day, I think it was on Threads, how she's using Descript to edit her YouTube videos.

So like just YouTube, I think she does like beauty YouTube videos and she uses it for that. She's like, she's been using Adobe Premiere. She started trying to use Descript and it cut down her editing time, like, immensely. So if you're editing your own videos as well, I think it's good for that too. And then, yeah, I love that.

It'll take like your long form video. So whether that's from a YouTube or from a podcast, whatever content you're creating, it'll take that long form video and make it into those short clips for you to use on reels and throw into repurpose IO and put it everywhere. Literally. Literally. Another one that's like similar to that, that I saw is Opus.

Um, I just learned about that one this week, Opus. pro and that takes long form videos and creates short clips for it as well. So for my podcast, we use Riverside for recording and it does similar things, so it'll do similar things with. Like descript and different things like that, but I was able to play, there's like a free version of Opus and I was able to throw one of our YouTube videos in it and I just felt like it grabbed really good clips for my video, maybe a little bit step up from what Riverside was doing for me at the time.

So. That's just another one. If you want options to play with, check that one out too.

[00:32:31] Emma: Awesome. And then the last one I wanted to chat about was Otter AI. So initially, I heard about this from another friend who's a contributing writer for other publications, and she talked about initially how she was just like, Pulling all the content that she's created and like putting it in Otter.

ai and then like seeing other ideas I think same way to chat GPT. I think it's actually Evolved I hopped on Otter. like oh What is this about and one of the main products that they're pushing right now and one thing I have been seeing I've been on a few calls with a few brands in January There's they basically it's like an AI meeting assistant it It will generate like all the beating notes from the meeting because it pulls all the transcripts.

And so, um, I thought that was using Otter for that? Otter. ai. Yeah. I was like, huh, this, this has evolved from like what I thought it was. And so if you're running a team and you want to look at an option for something that to take beating notes for you, I think it's worth just checking out. And that is something that I have.

I was like, what is this automated, like two of my calls, I got like my meeting notes. I was like, this is crazy. Like I've never seen this. Oh,

[00:33:47] Bree: wow. That's so

[00:33:49] Emma: professional. I love it. I know. I know. Okay. So do we want to talk about maybe. Should we address the fears first, or do we also want to, because I feel like, I feel like we've talked about all these like positive things, but there might still be out there, you know, people who might be like, Oh my God, like, I still don't know if this is like the right thing for me to explore even Dappleland.

Should we jump into maybe some of the fears?

[00:34:16] Bree: Yeah, I think so. Um, you know, there, there, I don't know, Emma and I were talking about this a little bit before, and I think it's just kind of like with everything, it's like you have to figure out. What makes sense for you and not every single thing is going to work for you and your business.

And so, yeah, there is like a lot of like this unknown around it. But I guess how I look at it is with anything new, I feel like especially in this industry, I think I think content creators are some of the most adaptable people out there. Like we are having to adapt constantly. And so what I would encourage you to do if ever you feel like, you know, a little nervous about trying something is just ask yourself, you know, what is the reason for feeling this way?

You know, what's making me feel nervous? Is it something because it's new and it's something I have to learn? Am I worried that AI is going to take over the world? You know, just really kind of asking yourself, you know. What is the fear? What is the thing that is holding me back from using it?

[00:35:24] Emma: I think that's so great about like, where is this coming from?

Because I think it's, I, especially in this day and age, I think So many things in media, pop culture, it's meant to instigate fear and like have us kind of be on the defense. And so I think one thing that I was aware of with AI, so I graduated with my master's in digital media back in 2019. It's so crazy.

It's been like five years and we were already talking about AI and like one of the things that I always. Like I learned about and was aware of was the bias and the ethical issues around it because people who program AI can program their inherent biases into the tool. And so I'll give a very quick example.

So I was writing, um, my. Who was I working with? My video, my YouTube video editor and videographer and I, we work through Google Docs. Mm-hmm . And Google also has like an AI tool, right? Where they basically give you suggestions on like how to make your writing better, like mm-hmm . And they'll just underline things, right?

Like very simple, narrow ai. And, um, I wrote that I was a work from home mom. And it underlined that it was, like, incorrect and it wanted to switch over to Housewife. Really? So it underlined and it was like, Oh, do you mean Housewife? And I was, like, shocked because I was like, Oh my God, this is like, this is a real life example on how bias is programmed into these tools because I put work from home mom.

And so I ended up. Like leaving a feed, but I have never, never left feedback or like for Google or anything, but I right clicked and I put this statement is. Incorrect, and inherently biased, being a work from home parent does not make them automatically a housewife. Not that that's, like, wrong or anything, but I just, I just couldn't believe that it automatically, like, saw that as incorrect.

And so, very small thing, right? And so I, and, and we'll run into it. And so my tip, I guess, in navigating that is, yes, let's be aware if you are using ChatGPT. The good news is It learns your style, it learns your tone, it learns with you, and if you are, the more you communicate, the more you educate it, you know, you educate the tool on like who you are, what you're working towards or whatever, I think that's, it's going to get better.

And I think just being aware of this. It's not also a reason to be like, okay, well, we can't use it, right? Because systems in society are inherently biased and we have to learn how to navigate that. And so, um, I did want to break that out because it is a big issue. I mean, like even, I think like one thing.

That we, I think it's going to come with AI. It's funny. I'm like going back to my grad school days, but like even people programming voice, right? Programming voice for Alexa or for Gemini, for Google or whatever, like people programming voice are also programming bias. Right? And so, like, we just have to be aware of it and then do what we can of, like, what's in our power.

And if we can inform the tool to be, like, this statement is biased, like, and why, right? Then, then we can, I don't know, I think have a better experience around that. So. Yeah.

[00:38:52] Bree: Any tool that you can, like, teach it your voice, but then also, you know, like, this does not replace. You and your own thoughts and opinions and voice.

And so. Don't just think, Oh, I'm going to just be able to like type something in and copy and paste and be done with it, you know, because that's not going to be your authentic voice at the end of the day, you are going to have to make some adjustments, make some tweaks or take it and like, take that idea and run with it.

It is not replacing you. And at the end of the day, we need to hear from you. We need to hear your creative voice. And we can't all just be generating chat GPT content, copy and pasting it because the world would soon become a very bland place. So take what you're getting from any of these AI tools. And then make it your own.

[00:39:48] Emma: For sure. Um, I think one thing we should also chat about, because I think there is a lot of fear around AI replacing people, right? Um, I guess like your thoughts on that, Bri, like what do you, because obviously I think we're kind of on the same page about it, like do you think AI is really going to replace whole people?

[00:40:07] Bree: Well, you know, it depends on what industry we're talking about. I mean, we, if we're, if we're going back to, you know, really diving into. Technology in general, and, you know, looking at manufacturers and looking at workshops and looking at how we as a society have, you know, engineered and, you know, scientists have built robots and tools that are helping and, you know, have replaced jobs.

So I don't want to be naive and say that AI can't replace jobs. However, I think for. Me and where Emma and I are is it's like, okay, yes, like these tools are helping us since we have really tiny teams right now. They're helping us to work more efficiently, but it doesn't replace us wanting to hire somebody in the future.

So we were talking about like, you know, an editor or copywriter earlier. You know, right now we're using these tools to help us with those tasks, but you can bet that as soon as you know, I've grown this business to where I can hire a copywriter specifically that I'm going to do that because I want that human aspect and to have that human creativity and somebody else on my team helping me provide the best resources for my audience.

So, While it's helping me in the moment, no, I don't think, at least for content creators and where we are, not building robots and not building manufacturing, for me personally, I still want to hire other people, other creatives on my team.

[00:41:51] Emma: Yeah, I was it's funny because I was thinking about this and I was like hey I think it enables everybody to work faster but I don't necessarily think like these jobs are going to disappear because I think for me like Yeah, I can use these tools to like help me design my email newsletter.

I actually am still looking for someone to help me with my email newsletter. Mm hmm. Right, because

[00:42:11] Bree: it's still on your plate. You still have to input the information and tell it what you want. So it's still a task that you have to do, and at the end of the day, there's certain tasks that are not in our zone of genius that we want to be able to hire out for.

For sure. For sure.

[00:42:28] Emma: Um, yeah, for me, it's like, okay, I, I think it's gonna help everybody. In different ways, like I think about like, for example, like, I know there are, I mean, manufacturing, right? There are robots that do this hard labor task and jobs have, you know, been eliminated in that way. I still. I still think there's going to be a place for everybody and there's, it's going to enable people to do more things or different things or move quickly or whatever and like, I think about like editing, right?

Like, yeah, there might be an AI tool someday where we can plug it in, but like, That style of editing, like it's still, it's your style of editing and it has to, that tool has to be informed, right? One thing I did want to talk, touch on is, I think right now it's still early. I think it might be something in the future just to be aware of is that there are going to be AI influencers and AI content.

Yeah. And so I, it's starting. It's starting to happen, like, I kind of went up through like a Reddit hole. Oh gosh,

[00:43:40] Bree: I won't let myself do it. I've seen it like here and there and I'm like, nope, I'm gonna just close this tab.

[00:43:46] Emma: Yeah, close the tab. But there are accounts out there where if you look closely enough, you're like, wait a minute, this is not a person.

Like, this is AI generated. And so, I think it's something to be aware of that like with any new technology, right, like, They're probably are going to be AI influencers someday. We're going to have a different conversation about it. But I also think that like, depending on which way, I mean, this is just me guessing, right?

I am not a fortune teller. I don't know what the future holds, right? You're not? I have no idea. Come on, Emma. I'm not. But I also think there's like, I bet there's going to be someday, like someday, I think there's going to be some disclosures where it's going to be like AI generated, right? And then, you know, some people, people might care that it's an AI generated influencer or person.

Some people may not, but then there's also many people who only want to connect with real people. Some people, right? And so it's like, I think like, yes, I am hearing conversations about it. I'm seeing accounts where I'm shocked, where I'm like, wow, this is really this. But then that being said, I'm like, like, this is, this is crazy.

[00:44:53] Bree: Like, who's behind it? Do you ever remember? Um, I feel like. I mean, there's probably, there's, I'm sure there's still accounts out there like that. There's like a brand I follow that has this cute little character and it feels, it seems like everything on that profile is just this little character doing things.

I swear people used to do it with like Barbies and it was like they named the Barbie and gave the Barbie its own Instagram account and like pretend that the Barbie was like its own little influencer and like, Oh, I'm getting my morning coffee or doing this or whatever. And to me, that was almost like an art form.

Love it. And so, you know, I think there is this, I'm in like a couple of Facebook groups because I'm so curious about this stuff of, you know, people that are doing art with AI. And we've talked again about how AI is scrubbing the art from somewhere, but I think there is this interesting. I, it's just, you don't know what's going to happen.

We don't know what's going to happen. And it's, and we're going to

[00:45:51] Emma: adapt. We're going to, we're going to adapt just like

[00:45:53] Bree: we do with everything else. You know, Tik Tok was once upon a time, not a thing. Instagram was not a thing once upon a time and we all adapt. So we're just going to keep changing and moving forward together.

[00:46:06] Emma: For sure, for sure. So hopefully, friends, like whoever's listening to this, right, hopefully we've at least broadened your perspective on like how to use AI as content creators, as influencers, small business owners, right? Because yes, we want to acknowledge all the fears that are around it. But we also want to showcase like how it's going to enable you to work faster, how it might broaden your perspective, maybe inspire or spark creativity.

And yeah, hopefully that's helpful. Thanks for listening to the AXSChat. Again, like at the end of the day, hopefully help you achieve your goals. Cause I think once I heard my other friends like using chat GPT or just like using AI to like enable their business, I was like, hold on, wait a second, I can, I can work a little bit faster towards my goals.

And I think as a new mom, as a busy mom, right? Like, I think your time is like your biggest resource. And I'm just going to lean into the tools that, that help me. Achieve my goals and work a little bit, you know, faster, a little bit more

[00:47:03] Bree: organized. Exactly. Right. I mean, it's just the same thing as like, you know, we have podcasts where you can take in information where before you had to go and meet with somebody in person to take in that information.

So thinking of it as like, you know, how can I use this for myself and what serves me and take what serves you and leave the rest.

[00:47:25] Emma: I love it.

[00:47:27] Bree: Okay, this was so much fun and we have another podcast coming out together, um, talking about revenue streams in 2025. So you guys make sure you stay tuned to listen to that episode and Emma and I will see you over there.

Sounds good. See you soon. If you guys liked this episode, then I have a special surprise for you. You can head over to Emma's podcast, the Creative Edition podcast, and listen right now to another episode with Emma and I, where we talk about pricing strategies and revenue streams in 2025. It's another amazing episode.

So hop on over there.

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