How to Edit a Blog Post

When up against a tight deadline, the editing process is the first to get cut short. Your eye is on the prize and that prize is pressing that Publish button right, freaking now. From silly typos to clunky paragraph structure, broken links and incorrectly cropped images, it’s usually the little hiccups that glare the brightest to a reader. Building time

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What to Look for When You Purchase a Website Theme

If you have or are planning on starting a blog, you are most likely a creative individual in some form. Hopefully, your website/blog will reflect you, your personality, your mission, and your business. But how do you make that happen? When I first started my blog back in 2011, I began on blogspot.com with a very basic, very unoriginal theme.

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How to Install a Blog Theme

In this video, your WordPress BFF Shannon Mattern breaks down: How to find and install new WordPress themes What to look for when choosing a theme (free or paid) How to “try on” your WordPress theme before you make a final decision What happens to your content if you change themes When to Activate a theme (and when not to)

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4 Steps for a Successful Sponsored Blog Post

Whether you’re a blogger, influencer, boutique owner or cupcake-maker, collaborations are small-business gold. As humans, we’ve always placed heavy value on word-of-mouth when we are looking for our next purchase, and the digital age hasn’t changed that one bit. Today, while we still value the service suggestion or product endorsement from our girl-crew, we also look to the great and

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How to Select a Niche or Brand

When it comes to knowing what you will write about or how you will brand your new blog/business there are many factors to consider. Below are some of the questions that you should answer when selecting your niche or brand. Who is your audience or ideal client? Are you seeking to fill a current gap? For example, with my personal

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How to Get Shit Done When You Have No Motivation

Number 1. Don’t. Sometimes we get overwhelmed with deadlines, trying to be creative and produce just the right amount of content. I recently took a much-needed vacation, resting or taking time off is usually good to re-energize and re-focus. But, I realize that’s not always an option. There will be times when we have to push through our lack of

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