341: Creativity Fuels Long-Term Growth

[00:00:00] Welcome back, my friends. If you have been putting your creativity on the bottom of your to do list and something that you are not prioritizing and you find yourself just going through the motions and just check, check, check, check, check one thing after another off the list, like me, then it might be time to Really lean into creativity again.

[00:00:26] And so I am sharing this episode from a replay of two 68, where I talk about rediscovering creativity and how that is going to affect our long term growth. Because if you're like me, then it is so easy to get sucked into the to do list. Those money making tasks and the recurring things that we have to do, but man, oh man, they really affect our creativity, which can have a huge deficit in our quality of life, the quality of our bank account and the quality of our content.

[00:01:00] And so I think it's so important for us to just be reminded of every single nugget that I shared in this episode. So I'm like, let's share it again. So let's do it. Let's talk about something that I have realized over and over and over again. And somehow. It falls off and gets trampled, but it is so important for growth and that is creativity.

[00:01:29] We have got to prioritize creativity for long term growth. And I don't know about you, but for me. For some reason, this is one of the first things that seems to fall off. I will get busy sucked into my to do list of things that must get done. Those money making tasks, those things that just are on autopilot where you like run through your day or run through your week.

[00:01:58] And you're like, I know I got things done, but what did I get done? And also, Oh my God, I'm so tired. And I have to do this again. I was talking with my friend Liz and she was saying how It was like the monotony of it of sitting down at the end of the day and not wanting to go to bed and you stay up scrolling or watching TV because you just don't want to do it all over again the next day.

[00:02:20] That is what happens to me when I. Am not prioritizing creativity. And it is why I think that creativity is so crucial to long term growth. Our audience can tell when something is forced for us versus fun for us to create. Things just land differently and connect differently with our audience. They can just tell.

[00:02:46] And we know because we have more fun when things are creative and fun. And if we lose our creative spark, we're losing the joy of what we're doing and we'll burn out and quit. Often, when I feel burned out, overwhelmed, exhausted, it's because my to do list or life has taken over. And my creativity and me spending time doing things that are fun and creative is the first thing to fall off my list.

[00:03:16] It is like, it is the first thing that I deprioritize, which is terrible because it is the thing that fuels what I do and what all of us do. All of us, no matter what your niche is, no matter who your audience is, we are all creatives. And when we deprioritize creativity, It impacts our business and the longevity of it, what this can look like at a granular level to help us prioritize creativity and some things that I personally am starting to do.

[00:03:53] You guys hold me accountable and hopefully you can join me in on some of these. One of those things. can look like producing less content. So you can spend more time on the creative that will land. It is that quality over quantity. It is not always easy because we can often feel like, Oh, I have to post at this time.

[00:04:16] I have to do this. I have to do this to keep the algorithm happy to keep whomever happy these and these not. I mean, they are invisible. We can't see them, but these metrics and these things that we think we have to do. However, I want to challenge that. I want to challenge that if you were to slow down and whatever capacity it is, it can be for a moment.

[00:04:39] It can be for a season. And will it land? With your audience and with new audience members in a different way, that will actually provide a jolt of energy to your brand. Another thing that it can look like is that I am going to start trying is storyboarding. I have been wanting to do this. I have been inspired by a friend to do this.

[00:05:05] It goes back to my roots of Being in college and being a graphic design student where we had to do things like this all the time. And it was constantly sketching and doodling and drawing boxes of different things is how my brain worked for storyboarding. And I want to get back to that because if we're being honest, and this is all about me being honest today, Instagram.

[00:05:31] And content creation, I have gotten really bored and I know it's because I've been doing the same thing over and over and over again. And I am not, it's like on autopilot. Like the creation at this point has become autopilot and. It's gotten monotonous, it's gotten boring, and I need to break out of that.

[00:05:50] So I'm going to start storyboarding some more and I'm going to start taking my time a little bit more with creating content. The other thing that it can look like is not consuming as much content. And that looks like figuring out ways and tactics to stop you from scrolling. Now I will say this, there is, there is a caveat to this and I've talked with my therapist about this.

[00:06:14] Because I. I'm the type of person that have like, I'll beat myself up or like, you know, be hard on myself for different things. And one of them is like, Oh, I shouldn't be scrolling. Oh, I shouldn't be watching so much TV. I shouldn't be this. I shouldn't be that. And she told me, you know, Brie, if that is something that relaxes you and that you enjoy, then let it be, then enjoy it, but actually enjoy it.

[00:06:39] My problem is I'm not actually enjoying my scrolling. I'm just. scrolling. I'm not enjoying the content. I don't, I don't know. It's like I'm not even connected to it. And so that is when my cue is to, I've got to jolt myself and I've got to change something here. And stop consuming as much. And then the other thing it can look like on a granular level is doing things outside of work that are creative.

[00:07:08] That could be painting, that could be gardening, that could be traveling, that could be eating, that could be going to restaurants, having new experiences, going to a garden store, going and painting with a friend. I'm going to go. To a pottery studio this weekend with a friend that's in town, and we're going to go make something, but just things outside of what you do for work to be creative.

[00:07:40] We're having these conversations about long term growth all. The time inside of shift, and I would love to talk with you one on one about this program. Literally. I want to hop on a call with you. Just head to thrive together. blogs, slash shift. You can fill out the form and I will personally shoot you a message so we can jump on a call.

[00:07:57] Or if you don't want to do that, just DM me over on Instagram and tell me you want to learn more about shift. If this conversation was exciting to you, then you will love it. I'll see you guys.