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Ep. 058 // Content Writing vs. Copywriting with Ashlyn Carter

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Today we're chatting with Ashlyn Carter about the difference between content writing and copywriting. More specifically we're discussing the importance of both as it pertains to bloggers! We discuss how to write better for pitching brands, as well as the importance of copywriting to build a relationship with your audience.

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Listen to the Episode Here:

Highlights of Episode 058:

  • Ashlyn's start to her career
  • The difference between content writing and copywriting
  • Why bloggers need to know about copywriting
  • Repurposing content and being strategic with content
  • How bloggers can leverage copywriting
  • Connecting with your audience
  • Getting people to buy-into your brand

Links Mentioned:

Memorable Quotes:

"You've got to sell yourself and stand out from other bloggers and influencers out there."
"If you can make your clients and customers feel heard and seen and understood, that's going to take you a really long way."
"Have a mindset shift and realize that copywriting is going to be a blend of your voice, but what your clients and customers need to hear to take action."

Our Top 5 Downloaded Podcast Episodes to Date:

Episode #022: Creating Engagement & Re-Evaluating Your Blog (guest, Kelly Mindell)

Episode #001: Stepping Out of Your Comfort Zone

Episode #025: Why You Should Stop Being So Scared to Start a Blog (guest, Kristin Larsen)

Episode #026: SEO Tips to Explode Your Page Views

Episode #012: How to Niche Down Your Blog (guest, Miranda Enzor)

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