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Ep. 072 // Mistakes Bloggers Make on Social Media with Andrea Jones

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Are you spending too much time on social media without seeing the results you want? You're not alone. Today we're talking with social media expert Andrea Jones. She shares how to streamline our social media and where bloggers need to be spending their time for growth!

Listen to the Episode Here:

Highlights of Episode 072:

  • Andrea's backstory in YouTubing and starting her own social media agency
  • How many platforms should bloggers be focusing on?
    • Ask yourself, "where do you like spending time?"
    • Ask yourself, "where does your audience hang out?"
    • Focus on one, get really good at it and build your way up with more platforms
  • Social Media platforms overlooked by bloggers
    • Twitter is more conversational - Get into conversations about the topic you're covering
    • Blogging about business or career - Use LinkedIn
  • Time spent on platforms
    • Just starting out - 2 to 3 hours a week on social media.
      • The most powerful way to get new readers to your blog
      • 1-hour creating - 1-hour networking/promoting
    • Using your time strategically
  • Biggest mistakes bloggers make on social media
    • Not being within your community - Be proactive with your community
    • Using polls - Use them for direction
  • How Andrea schedules a week's worth of social media content in an hour:
    • Giving yourself categories of content:
      • Promotional
      • Educational
      • Community
      • Entertainment
      • Engaging
    • Content inspired by your blog content
  • Time blogging, setting intentions, and engaging with new people
  • Andrea's favorite way to plan content

Links Mentioned:

Memorable Quotes:

"As bloggers, we create a lot of content. One of the newer strategies I've been using for the past 6 months is what we call 'No New Content.' Whatever I'm posting on social is actually inspired by the long-form content I've already made."
"Take 15 mins a day to find people who have never heard of you or your blog before and connect with them."
"As bloggers, we struggle sometimes to see ourselves as leaders, but we are. We are leaders in this space."

Other Episodes You Might Like:

Ep. 069 // How to Master Instagram
Ep. 066 // TikTok for Bloggers with Nicole Gradeless
Ep. 054 // How to Take the Best Pictures for Your Blog with Jeff Mindell
Ep. 036 // Instagram Growth Action Plan
Ep. 023 // Facebook Growth Action Plan

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