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Ep. 074 // How to Improve Email Open Rate

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Email marketing is one of the best ways to always keep in touch with your audience (because your email will never go away), and it's a great way to improve your page views! In order to do that though, we have to get them to open your emails. So, tune in as Bree shares different subject lines and some rules to follow to get your emails opened by more people on your list!

Listen to the Episode Here:

Highlights of Episode 074:

  • Flodesk: Email Marketing Platform we use!
  • Email Open Rate: Calculating how many people that were sent an email actually opened the email.
  • Good Open Rate to aim for: Above 20%
  • Rules:
    • Don't be clickbaity if you're not going to deliver.
    • Test, test, test!
    • Don't use all caps or too many exclamations (!!!)
  • Subject Lines Types to get those open rates going:
    • FOMO Subject Lines (Act now!)
      • Great for sales ending, one time only events, etc. Creates a sense of urgency.
      • "Studies show that the use of the word "tomorrow" helps improve open rates!"
    • Curiosity Subject Lines
      • Story tease, makes them want to know more!
      • Not clickbait!
    • Funny Subject Lines
      • A joke, something relatable, or a funny story tease!
    • Vanity Subject Lines
      • Something to make people feel good about themselves!
    • Simple Subject Lines
      • "Hey You!"
    • Personalized Subject Lines
      • Including the person's name or addressing pain points
      • Using your audience's words!

Links Mentioned:

Memorable Quotes:

"Make your email list feel like your insiders. That's a fun way to brand it -- If you want the inside scoop, be on the email list!... Make them feel special and unique."
"You've got to know your audience inside and out. You have to know their pain points...What are different things that your audience needs to know and has pain points about?"

Other Episodes You Might Like:

Ep. 029 // How to Make an Email Newsletter That Converts with Lani Jackson
Ep. 021 // Email Marketing & Pinterest Tactics with Sarah Morgan
Ep. 041 // What to Do When You’re Not Seeing the Growth You Want
Ep. 037 // Grow Your Page Views with Past Content with Lani Jackson
Ep. 032 // The One Thing I Wish I Would’ve Done Sooner with Abby Lawson

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