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Ep. 075 // Taking the Overwhelm Out of Content Planning with Kat Gaskin

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If content planning causes you to stress, or the idea of getting ahead (months ahead!) on your content seems out of reach, then this is the podcast for you. Tune in as we chat with Kat Gaskin, owner of The Content Planner. Not only has she created a gorgeous physical planner, but she is also an expert in planning content your audience will love.

Listen to the Episode Here:

Highlights of Episode 075:

  • Kat's journey to starting her own business
  • How The Content Planner works & how it started
  • Getting ahead with content planning and sticking to it
  • Asking questions and getting feedback
  • Knowing how to utilize stories
  • Writing down ideas and thinking about your customers
  • Making a "hit list" of brands and companies you want to work with
  • Being your own cheerleader with your content!
  • Kat's favorite parts about her planner

Links Mentioned:

Memorable Quotes:

"So often we're holding our breath or we're thinking about so many other things. I find for me that overwhelm is a physical feeling. Just by using our breath to say, I can do this, I'm just going to take a moment to pause and be truly present with my planning, strategy, and ideas."
"It's not the end of the world if you don't stick to a strict content plan, as long as you look at the big picture and you spend one hour per week planning your content...You have to take action."
"Success is 20% planning, 80% action...You can plan up the wazoo. You can have a full content planner, have all your stickers in place, and have all your Instagram posts scheduled but guess what? If you're not taking action and actually sharing your content and engaging with your people and making small daily tasks a part of your routine, you're not going to get anywhere...Planning is only the first phase."

Other Episodes You Might Like:

Ep. 063 // Money Making Affiliate Strategy
Ep. 051 // Getting Organized to Increase Efficiency with Kate Waldo
Ep. 046 // Branding for Bloggers with Tiffany Tolliver
Ep. 041 // What to Do When You’re Not Seeing the Growth You Want
Ep. 062 // How to Batch Blog Posts with Bree Pair

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