Ep. 102 // How to Become a Micro-Influencer with Tomi Obebe

In this episode, we're talking all about micro-influencing, who is defined as a micro-influencer, and how you can go full-time with a lower follower count. You don't have to have a ton of followers to make a lot of money with your blogging business. We're breaking it all down with full-time content creator, Tomi Obebe!

Tomi Obebe is a full-time content creator based in Charlotte, North Carolina. With corporate digital marketing experience and an MBA from Clemson University, Tomi has been able to combine her passion for business with her personal style. Since 2015, Tomi’s work advocating for inclusion and influencer marketing has been featured in Business Insider, The LA Times, HuffPost, and more.

Be sure to leave us a review on iTunes after the episode!

Listen to the Episode Here:

Highlights of Episode 102:

• Who Tomi is & what she does
• How Tomi got started micro-influencing & when she went full-time
• What a micro-influencer is, what numbers define them, and how they can go full-time
• Tomi's advice for micro-influencers on how to make money with a smaller audience
  • Connecting with your influencer audience through influencer networks:
    • InfluenceHer Collective
    • Massive Sway
    • Clever
    • Activate
• How Tomi stays inspired to keep creating content
• What Tomi does when she overthinks her content
• How to not be scared of pitching yourself to brands
• Tomi's new podcast!

Links Mentioned:

• Tomi's Website
• Tomi's Instagram
• Tomi's YouTube
• New podcast from Tomi!
• Mega List of the Best Affiliate Programs for Bloggers
• Thrive Blogging Community FB Group
• Check out our new training!
• Leave us a review on iTunes after the episode!

Memorable Quotes:

"Do not sell yourself short. There is no harm in asking if they have a budget for this type of partnership...As a smaller content creator, be involved with your influencer network."

"You might say, I don't have that many followers, I only have 500 followers, I only have 2,000 followers. What can I really do with that? Would you be okay with 500 people showing up at your house right now? Or 2,000 people? It's a lot of people! Do not discount that at all! It's incredible at any number point to have those people interested in what you have to say & share. Don't overlook it just because you're looking toward that next goal. Find ways to serve them & that's how you can continue to grow."

"Don't be scared to pitch brands. Get those examples together, make sure you're putting out great content, make sure you have a great engagement rate. Go out there. The worst thing they can say is no."

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