368: Your Facebook Growth Plan (For Building Community & Income)

[00:00:00] Everyone's talking about TikTok and Instagram, but with over 3 billion active monthly users, Facebook is still where your people are. And it's not just about pages, it's groups, community and visibility that drives real clicks and conversions. Welcome to the Thrive Podcast, where we believe creators deserve more.

[00:00:25] More money, more freedom, and even more love for what they do. I'm Bree P, your coach for content creators. And I know the struggle, the long hours, the endless ideas, the feeling that success is just out of reach. But here's the truth. You've got what it takes. And this podcast, it's your shortcut to getting there from strategies that actually work to behind the scenes insights.

[00:00:50] We are unlocking your potential one episode at a time. So if you're ready to turn your creative hustle into a thriving business, let's get started.

[00:01:02] This is episode five of the series all about growing your. Audience, and it was inspired by our audience growth plans. Inside of Bold Fluence. We believe that every content creator needs to be able to make money and grow their audience the way that they want. So what we've done is created over 25 different growth path combinations.

[00:01:21] That way you get to choose. What is best for you and your business? And as soon as you join, we'll teach you the different options and get you started so you can pick the growth path and monetization plan that feels best for you. This episode is a peak behind what that looks like, so let's set the stage.

[00:01:40] Okay. Why is Facebook still working? Why are we talking about this platform? Isn't this a platform just for my parents or grandparents at this point? And. The truth is that there are still over 3 billion active users, and it is still one of the top platforms for blog traffic. So for reference, Instagram's at 2 billion active users and TikTok is just under or right at two as well.

[00:02:09] Isn't that crazy? I, Facebook has been around for so long. Yes. But what is key to me with these numbers is that it says active users. So my brain immediately wants to like argue like, oh, well sure, Facebook's been around forever. Of course, that's, there's that many users, but the truth. Them saying that this is how many active users there are and there is 1 billion more on Facebook, just shows that this platform still works.

[00:02:37] The other thing is Facebook groups are also thriving with niche communities that crave content. And yes, there is older demographics, but look at this. It means people with purchasing power. And maybe a little bit more attention span in some cases than us. And when I say us, I mean those of us that are in their thirties and younger, probably my attention span is shot.

[00:03:02] I will fully raise my hand and admit that. So with this, Facebook is not dead. It's just become smarter and so should your strategy. So there's the big mindset shift with this that we want to address, and that is that you don't need to go viral. Woo-hoo. Clapping soundtrack, please. You just need to be consistent and intentional.

[00:03:26] We really need to focus on community-focused content because that is going to perform better than just self-promotion. So it's this idea of we, of this makes my life better. This is something that. We love as a community, this is something that you are going to love. It's really focused on value over reach and engagement over likes.

[00:03:51] We're trying to convey that we wanna create a community here. We want people to engage and we want to comment back when they comment. And we're not just building an audience on Facebook, but creating a space that people will come back to. And when you do so. And when you become a page or a group that people know they can go and find X, Y, and Z, they're going to return to find X, Y, and z.

[00:04:18] So what does a 90 day Facebook plan look like? Here is how we map it out inside of bold fluence. No matter if you've been doing this for five weeks or five years, and a reminder, you get access to this full plan as soon as you join. So month one, we're gonna focus on foundations and strategy. So choose your approach.

[00:04:39] Do you wanna focus on a Facebook page or a group? Or both. How much time do you have set some weekly themes, content pillars, and engagement goals? Month two, focus on building consistency and visibility. So that looks like showing up regularly and posting with purpose. Yes, share your blog posts, league magnets, quick tips, lifestyle content, all of that.

[00:05:07] But the key here as well is to create ways that will start conversation. And that will get people talking and then join and participate in some niche groups strategically to drive traffic back to you. Month three, focusing on converting and monetizing. So that looks like adding call to actions to posts that will lead to a freebie or a product using Facebook lives or reels to increase visibility, track post performance, and lean into what's working.

[00:05:41] A lot of this is like we keep showing up. We post with purpose, we show up, we track the data, we show up, we test things. Consistency isn't boring. It's what makes you unforgettable because you keep showing up so people keep seeing you so they can't possibly forget about you. And we have content creators who are making multiple thousand dollars.

[00:06:06] Multiple thousand dollars Sometimes, like some of these numbers, I just, I'm like, I need to repeat this. Like it's 3 billion. It's multiple thousands of dollars just by posting on Facebook alone. And if you start posting short form a video over there and then working with brands or affiliates, you can do it too.

[00:06:22] Short form video is still taking off on Facebook. I would gander to say even better than on Instagram. It is just, it is ready for content. It feels like a sponge over there still just soaking up content. So is YouTube, which we'll talk about in a future episode, but, so let's first talk about some common mistakes that creators are making on Facebook.

[00:06:49] First one is treating it like Instagram, so that would be doing like a super short caption, no links, no value. We want to really dive in a little bit deeper when it comes to the content we're posting on Facebook. Ignoring groups or failing to nurture their own. We see this happen so many times, whether it's ignoring groups by not participating in certain ones, to really kind of grow your own page or your own group and using a strategy there or feeling to nurture your own, starting it and then letting it fall off.

[00:07:21] And then the community community's like, where are you? Another mistake is only sharing blog posts without context or community building. Kind of like I drop a link and go, or I drop my Instagram post, or I automatically post from Instagram to Facebook and drop it and go. A lot of people we hear that from, it's like, oh, well I pushed my Instagram over to Facebook, but it's not really doing anything.

[00:07:42] It's like, well, it's not really doing anything 'cause you're not investing any time over there. Like, throw something over there and hope for the best and hope that something magical will happen without us lifting a finger. Right. Then final mistake that we see a lot on Facebook is not using content buckets or planning ahead.

[00:08:00] What are we doing with our content? What is the goal here? What are we going to be sharing? Just again, kind of treating it like this secondary or third platform that we're not really spending that much energy on. You have to spend some energy on it in order to grow, and I'm guarantee you that if you, this is a platform that will reward your energy.

[00:08:20] So how does Bold balloons help you get there? Like I said, we have a 90 day content calendar that we are gonna get you set up, get you those three months to help you stay consistent. We're gonna give you some Facebook group growth strategy training and coaching to help troubleshoot when engagement stalls.

[00:08:40] And if Facebook has felt like a ghost town or a time suck, it might be time for a better plan. Inside Bold, fluent, you're going to get the tools and strategy to make Facebook feel fun and actually convert. So head to Thrive Together, blog slash bold fluence, or click the link down below and let's grow your audience where it's already hanging out.

[00:09:05] If this episode helped you, help us grow. Leave a review, share it with a friend and tag us on social media. We can't wait to cheer you on.