263 | Growing a Social Media Following Alongside Your Blog with Candace Salters

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Are you giving the same amount of time and effort to your social media that you give to your blog? On today’s episode, long-time listener and now full-time travel blogger Candace Salters joins us to share how she grew her social media following and her blog at the same time. Listen in as she walks us through her social media strategy, how to make video content creation easy, and turn your social media followers into blog followers. 


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Bree: Hey, blogging babes. Welcome back to another episode. I'm so glad you're here and tuning in because I had the lovely, lovely privilege of chatting with Candice, who is a travel blogger who lives in London. And oh my gosh, you guys, I I'm just gushing because she is Is a like og listener of the podcast and now she's full time and now she's on the podcast speaking And I know this has happened a few times, but every time it does it's just like a full circle moment that just Fills my cup and just gets me so excited and i'm like tearing up over here y'all seeing that You guys are, you know, learning and growing and that our podcast had even the tiniest moment that it was helpful to you guys is so huge.

And also just, I hope it is a good motivation for anybody listening that if you're beginning and you're like, Oh my gosh, can I actually get there? Yes, you can. Candice is proof. And so many others that have been on this podcast are proof that like, you start where you're at, and you grow from there, and next thing you know, you're on our podcast.

So, let's go ahead and dive in today. Her and I chat about starting with a blog. And then getting started on social media and growing a social media account to go alongside your blog. And I also love just the conversation we had about how to promote your blog on social media, because I feel like for so many, you know, It is like two separate things.

And she does such a beautiful job of integrating the two that this is such a great episode for you guys. So let's dive in.

Welcome to the thrive podcast. If you're a blogger influencer, you found this show for you. I'm Brie Pear, your host and blogging coach, here to help you take your brand to the next level. At Thrive, our mission is to equip bloggers and influencers with practical tactics and strategies that can transform your brand to give you the lifestyle you want.

We offer tutorials, workshops, and a supportive community to accompany you on your journey. I created the Thrive Podcast to give you simple, actionable steps that you can use to drive real results in your business. I also wanted to give you a peek behind the curtain of others in the industry that you look up to.

Our guests share strategies they've used to grow, revenue streams that are working for them, and insider info you won't find anywhere else. Now let's get ready to thrive.

Hello, Candice. How are you? I'm well.

Candace: I am doing well across the pond in cloudy London, but doing really well.

Bree: How are you? I'm doing good. It's sunshiny here for the moment, so I'm hoping it stays but also sends some sunshine your way. I, I'm so excited to chat with you because you told me that you I've been a listener of Thrive for a while and that the podcast helped you when you were getting started and I'm just so excited to have you now speaking on the podcast.

Candace: Yeah, I think the first episode I listened to was ages, maybe like 2018, even, um, I think you guys were really pivotal in like being the first like blogger type podcast. And so yeah, it's quite a, it was like 180 Nope, 360. It's quite a 360 moment of being here and talking to you. But Yeah, I'm really excited to share all the knowledge I have, um, that I've learned through my own journey of being a blogger and becoming full time and doing social media and all the bits, all the, all the things.

Bree: All the things. Yeah. I am really excited to dive in because we talk a lot about growing a blog. And so today we're going to talk about like, you know, social media as a blogger. We talk about not relying on social media, and I love that you actually started with your blog and then grew your social media.

So we're going to dive into all that. But first, before we do, can you please tell everybody where they can go and follow you? Where, where can they find your blog? Where can they find you on Instagram so they can go follow while they're listening?

Candace: Yes. So, my blog is www. candaceabroad. com. So many Candaces spell it with an I, but I am with an A.

So, C A N D A C E abroad. com. And then, luckily, I have all the handles on social. So, Instagram and TikTok are my main ones. I also do Pinterest. I'm not really on YouTube, but, yeah, those are the three main places. I'd say Instagram and my blogger are the big ones, and TikTok as well.

Bree: Okay. Amazing. I'm just going to say a little plug here.

Make sure you're posting your short form video over on YouTube Shorts because you already got it made. Yeah.

Candace: YouTube Shorts is crazy right now. I know. Yeah. I have some, some tips for that.

Bree: Okay. Amazing. It's

Candace: insane. And yeah, we'll get into it.

Bree: Well, what benefit have you found? as somebody that started with your blog and now being on social media.

Candace: Well, I think the biggest that I'm seeing now based on everything that's happening with the Google update and AI, there was this period in blogging, I think even before I kind of got into this space where blogs were kind of the it girl of the internet. And obviously that's shifted and changed. And I think now with Um, AI taking over search and even now if you search, sometimes you will see a TikTok versus a blog.

So the space that we were in before taking those top 10 slots are like slowly diminishing. Not to say it's not still there. I still have pretty good traffic. It wasn't hit too bad, but at the same time, I think there are just all these little signs that are just showing us bloggers that it is so important to have a brand that is unrelated to your website or In fact, it works with it, but just something that's not just your blog, especially if you're someone that relies really heavily on AdSense and, you know, just people searching through Google because I think the end goal really is to have people searching you direct.

So it's still really connected to your blog and I think that's, Maybe a misconception is thinking that if you have a blog, you can't focus on social media. If you have social media, you can't focus on a blog like they're enemies and they're really not. They can be best friends if you know how to work them together.

Um, but I found that brand has made such a huge difference. Um, monetizing wise, uh, search wise. I have so many people that just search me direct. And of course a lot of people will have the same information on London that I have. Well, I think my articles are quite unique, but still. Um, but. It's my brand that they want to follow.

And I think working on that for years and years is really paying off. So I'd say brand is the number one reason why.

Bree: I mean, and just, you know, it's, it's amazing how they are all connected a little bit too. And like, when you do search for something on Google, I think it does help with the, with Google knowing like, This is a credible resource because not only do you have this amazing blog built up, but then you do have social media where you have similar resources as well.

So you are seen as that expert. Okay. So tell us, so social media platforms, what are you focusing on? You mentioned like all of them. And I did want to say too, where you were talking about like them pitting against each other, right? Like the blog and social media. And we'll get into like that a little bit more.

Cause I do want to talk about like. For me, it seems like it can just be overwhelming, right? Like, they are two, like, big things. So, with that in mind, like, which, which ones or which one is kind of got your main focus right now? You were saying Instagram?

Candace: Yeah. So, I think it's, it's less of a platform and more of a type.

So the type is short form video. I think that word probably irks a lot of bloggers. Um, but we really are in that day and age in the really beautiful thing is that with short form video, it can live on multiple platforms. So you're creating that one piece of content in, I use CapCut personally, CapCut pro on my desktop, which sounds like such a random hack, but it actually.

Makes the content creation process so much better because as bloggers we're used to working on our laptops. And then you could say, Oh, I don't want to edit on a phone and my thumbs get, but editing on a desktop actually makes it kind of feel a part of that flow. But taking that one video that you've edited on your desktop, you know, And purposing that onto Instagram, onto TikTok, onto Pinterest, onto YouTube Shorts.

So you're creating that one piece of content, but it's living in so many places. And, you know, you're building an audience in those places and can monetize in those ways and drive that traffic back to your blog. So I'd say less than it's about focusing on one platform. I think you might as well for the extra, you know, two minutes and there are resources to make it super fast that it takes to repurpose that content.

just focus on the short form video, like all of them at the same time, which sounds overwhelming, but it literally can be done in a few clicks now. So I'd say rather than a platform focusing on just mastering short form video, or at least knowing how to do it or how to outsource it to a VA or someone to do it is the biggest skill that you need in this day and age to master social media.

Bree: Yeah, so with video, I feel like, especially when Reels started, I saw so many vloggers just like bucking against it and being like, absolutely not. I've got my beautiful DSLR camera. I have these images. Like, are you kidding me right now? How was that transition for you from like written form content and photos to, oh my gosh, now I need to, you know, this is the level beyond stories, right?

Like now I really have to like. show video, show my face, let people hear my voice. How was that transition for you?

Candace: Yeah. I mean, I think as bloggers, we love to write, right? So I love to write and video is, it was a bit different, but I think there's also a misconception when people think of reels and Tik TOKs that it is one, uh, Kind of, you know, five seconds in a certain dress or pointing and doing a kind of trend.

Um, but I found really early, I think just naturally that there is a way to integrate everything you're doing and blogging from like a writing and creativity aspect into your videos. You know, you're scripting your videos or, you know, there's, Even ways to be faceless in your content. If you're someone that's like, I don't want to put my face on, but I want to share this information.

There are ways to do that and to be creative. Sometimes even in my short form videos, I will literally just take a paragraph that I've written in a blog voice record that, and that will be what I use for the real. So I think that goes back to that misconception that they are disconnected and enemies, but I think they really can be friends in that sense where, um, yeah, you can totally take a lot of your blog content that you've already written, that you've already done.

Tweak it slightly or sometimes literally just copy paste that and that can work as content for your blog or for your social media.

Bree: Okay, can you like can we dive into that a little bit more because I feel like that right there too is also like a Struggle of okay. I've got my blog and I have social media and feeling like they're two separate things So what are you doing?

Or what examples can you tell us up? Here's kind of like how I'm integrating the two

Candace: yeah, so when I first started that literally was the purpose like I I was like, okay, I want to do social media to promote my blog. So how do I do that? And maybe this was a bit naive at the time, but I realized it wasn't of like, Oh, let me literally just take my blogs and just make them into videos.

Cause that seems like the most simple way to do it. So for example, if I had a post on, is the London eye worth it? Just taking that exact concept and turning that into a video with a hookup. Is London Eye actually worth it? Going through the points that I've listed in the blog and making that a kind of more concise version of it, then that works great because I can then put that video back into the blog.

Um, if you're on Mediavine, you can use that in video ads. Like, there's so many ways that you can Use that content and repurpose that and really make them connect. So I think if you are a blogger starting to go on social media, don't look too far. Like you don't have to think of a completely new strategy from the jump or completely new content.

Um, we'll go into, you know, how you can create a really robust social media plan that helps you stay consistent with that. Um, and have a concrete plan, but really the first place to look is the content that is on your blog because ultimately What you want your social media audience to do is go to your blog so that feeds into your ads, to your affiliates, to your digital products.

And so if they're not related in any way, then it's really going to be hard to connect the two. So I would just see it as an extension, a video extension of your written content, if that makes sense.

Bree: Yeah, a hundred percent. I feel like that's like where I see so much of an issue is just that major disconnect of like you have all your content on social media and then you have all of your content on your blog and they're not like talking to each other.

Not, they're not feeding each other and cohesive. It's like you have different content pillars or completely different content on both of them. And it's adding just more work to your plate than you need to.

Candace: We have a lot of work on our plate.

Bree: Exactly. And like, okay, diving into that overwhelm is real. So how are you maintaining the balance between the blog and social media without getting overwhelmed and, you know, how are you, you know, when you started it, what did that balance look like and how does it look right now?

Candace: Yeah. So I think one of the biggest things I've learned over my career in this space is the need for seasons. So before I used to be someone who would really focus on the blog for like, Two hours and then do an hour on social media and then and it just really burned me out and so i've realized now the best way I work and you know, I think we all hear a lot about batching and the need for that, but I like to think of it as seasons.

So for example, I'll say, okay, I have this series of blog posts that I want to get done in this season or X amount of blog posts I want to have done by this date. And that will be maybe like 60 to 70 percent of my focus for that time. And then I'm putting 30 on social media. But in the beginning when I was like, okay, I want to grow the social media.

I had gotten my blog to a certain. point that I was happy to kind of coast and had a routine for that. And then I was like, okay, let me really hone down on this social media thing, get it up and running and then go. So I think a good position that a lot of bloggers are in is their blog is probably somewhat established to the point where they have a routine, they have a consistent writing schedule, et cetera.

So that's a good time to be like, okay, for this, And a season could be a week, a season could be a month, a season could be three months, but it may help to even just make it a week and be like, okay, this season I'm in, we're focusing on social. So that doesn't mean you abandon your blog, but it just means that you know where your priorities are and your focus.

And I think just really being a bit, um, Like strict with time and like really understanding how much time you have. Cause I think that's the issue sometimes is we make tasks and we don't think about how much time we actually have to complete any tasks that we have to do. So say with, if you take the amount of time you have to work on your blog or just to work on that whole world, And you divvy that up based on your priorities, then I think it's a lot easier to actually execute rather than being like, okay, I want to work on my blog and social media and I have to do a real, and I have a tick tock versus saying like, okay, I have 20 hours this week.

I know that this week I'm putting 70 percent of my time towards socials, 30 percent of my time towards blog. And then basically divvying it up. Can you tell I'm a Capricorn? Divvying it up and the task, based on the time that you have, I find is a really organized and nice way to, to make sure that you're staying on track.

with each of them and also dedicating the appropriate time that's needed to grow any platform or anything that you do online.

Bree: Yeah. And I love that you said seasons too, because I think this applies to like every aspect of growing our brands is not factoring in life as well. And just the curve balls and all of the things that will happen in life.

Right. And so, you know, you may be in a season where you have 30, 40 hours to work on your blog, or you may be in a season where you have 10. And I think it's like reminding ourselves of the different seasons that we go through as business owners and that seasons change and that it's not going to be like that forever.

And so like not to quit, not to give up or not to like social media is not working for me and just throw it away. Like give it, let, let's acknowledge what season we're in right now and how much capacity we have for. All of the things.

Candace: Yeah, a hundred percent. And I think the best time to really, if you're like brand new and are really ready to get started, if you think of like a car, how you have to push it really hard and then, then it goes, I think that's a really good analogy for how we should think about rebooting or restarting our social media thing is like, don't do it on a week where, you know, you're really, you have.

a thousand things you meant to get done for your blog and you haven't gotten them done yet, or you only have an hour this week, like really make it a big project to set it off. And then you can, you know, lay back on the gas and take a more mild approach. But yeah, the time thing is super important. And I don't think really talked about, we just kind of talk about how to get more followers and likes and engagement and stuff.

And that is really the basis to all of that.

Bree: Yeah, we don't really dive into the nitty gritty of like, okay, cool. What is your like schedule actually look like? And how much time are you spending on this? It's just like, go, go, go. And I think especially for anybody like coming into the industry new, I mean, I feel like if I were jumping into it now, I'd be like, absolutely not.

That looks exhausting. I do not want to do that.

Candace: Yeah, a thousand percent. So you just have to keep the tunnel vision on, tunnel goggles, whatever it is.

Bree: Keep your blinders on, keep your blinders on, focus on what you can control and what, you know, it's okay. Now that I'm in

Candace: the UK, my language is so switched.

Bree: Okay. Well, I do want to hear, I know we just talked about like, all right, everybody talks about numbers and everything, but I do want to hear from you, especially coming from like that blogger standpoint, what has been your strategy for growing on social media?

Candace: Yeah. So there definitely was a strategy. Um, I didn't really spend much time guessing and it really did pay off.

So I went, went to my blog and. Everyone knows with indexing and everything, you know, we have to be organized as bloggers. And for some reason, we don't take that same mindset mindset into our social media accounts, but that's exactly what I did. So I had, I took the top five sections on my blog and basically divvied them up into content pillars, which if Someone doesn't know it's basically an overarching theme that you talk about and then you have content that lives under that So for example, if I had a pillar that was London tips maybe under that when I'm ideating video ideas, one of those could be like You know, here's how to buy an oyster card or here's what not to do in this area of London, etc and so I would come up with your content pillars because when you're coming up with ideas rather than like Oh, what should I post you?

instead have those categories and can be really organized and like, okay, on Mondays I talk about this and now I just need to come up with ideas that fall under this. It's a lot more accessible and like, easy to think of everything that way than like, where do I do? What do I do? So I'd say start with that and then come up with a set amount of ideas under that and I do that in bulk.

So in the beginning what I would do is come up with all your pillars and then put on your favorite music or, you know, just get in a really good state and write down like a hundred. So for each of the five just jot down 20 per one and it sounds like a lot, but creativity feeds off creativity. So if you dedicate a proper session to this or even just time it like say, okay, I have an hour, I'm going to do an hour of just ideation because I think sometimes we block ourselves from creating because we.

don't feel like we have the idea to act upon. So it's just kind of limiting the amount of blocks you have to creating the content. Um, so I'd say I'd start with the pillars and then create content with that from that based in sections of things you have to do. So when it comes to creating a short form video and it sounds like a lot, but when you break it down, it really can, can be smushed.

So there's ideation coming with the ideas, which if you did that whole idea session, you should already have, then there is scripting slash storyboarding. So storyboarding, if you're not talking, you know, scripting, if you plan to do a voiceover, then there's the filming, then there's editing. Scheduling and publishing and engaging with your audience when you publish.

The last three, obviously, you can outsource to a VA, or, you know, they're kind of a more smushed activity, but with the scripting and the storyboarding and the filming and the editing, this is just something that you can you know, pop on your schedule the same way that you would, Oh, I have to go pick up the kids at three.

That'll take me an hour. You know, you could say, okay, I'm going to work on this video this week. And today is scripting day. Today is editing day. I think the overwhelm comes from, and I felt this the days that I try and do ideation, scripting, storyboarding, filming, editing, scheduling, and publishing all on the same day, or like two or even like two or three of them on the same day.

But I find it such a. Nice, creative experience when I'm just focusing on one, maybe two that day, but really just one on that session of time that I'm working on it. That was a tangent, but hopefully a helpful tangent on how I think about video creation. I

Bree: love it because you know, as you're breaking all this down, I'm like, you know, bloggers have these checklists as well for every single blog post that we write.

You know, we have everything that we have to do for that blog post and you just laid it out the same way. It's like, okay, but here's my checklist for a short form video. So I love that if you guys are, you know, in a place to take notes, like I would definitely jot down, like make a list. So that way it's, I don't know, I'm like, I'm a list girly.

So like, I love a good checklist and like, okay, here's all the steps. But then I love that reminder that you just said of like, Don't try to do it all in one day or don't try to do it all in like one sitting because like it just gets so overwhelming and it does like take that fun out of it. And I, I, I know that that requires like dedication and that requires you like scheduling time, right.

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Candace: Enjoying the creative part is so important, even if you just take like a month before you want to post anything so you actually enjoy it, because we're not going to continue doing things that we don't enjoy. At least we, I hope that we wouldn't as bloggers, especially people who do this for a full time living.

Like, I hope that you enjoy what you do. And so I think it's really important. to separate that and enjoy each step of that, of that process. Cause it, it is enjoyable. Um, if you'd like to write, there's so much crossover and just being creative. We, you know, we're doing so many tasks as bloggers that it's not super, super different from a lot of the tasks that we do as bloggers already in business owners.

Bree: Yes, I love it. You're like getting me excited. I want to like start carving out more time in my own schedule for, because I think that's my, and I know that a lot of our listeners like are not in that position where they are full time yet. And so that is that like, you know, and you understand that as well, like when you're just beginning, like you're just grabbing whatever time you have, but Somehow finding ways to like, maybe take more off your plate or to just like designate times to it and know exactly what you're going to do when it does come time for you to work on your, whether it's your blog or something for social instead of feeling all that, like doing things to remove that pressure.

Are there any tips that you have for that of like, you know, how to just make sure you don't get in that overwhelmed state?

Candace: Yeah, I heard this really, it's not for me, and unfortunately I do not remember, I listen to a lot of podcasts, so it was, for one podcast I listened to, but it was this author that was saying that she, oh actually it was at a conference that I went to last week, she was saying that she wrote her book in bouts of seven minutes, like seven minute increments, and she wrote this book in like a year.

And it was amazing because I had never, you know, even me, I'm guilty of this. When I think about creative acts, like writing a blog post or creating like something for social media, you know, I have the typical image of like sitting with creative music on and like head down and dah, dah, dah, dah, dah. And she changed my perspective.

on everything with that, because that is the time we have. I immediately thought of all the seven minute increments I've had in my life. And especially, you know, if you're a busy mom, or you're working a full time job like that, really, you don't really have those three hours of uninterrupted time every morning before the and, you know, like it's seven minute increments throughout the day.

Yeah. And I found that really, really interesting. I think also I've noticed there are definitely ways to do content that take a shorter amount of time. So for some people, um, even post COVID, I remember I was doing the same London content I'm doing now that requires me to go out and spend a lot of time and I enjoy it, but still, it's more time intensive.

And I would just put images on a green screen behind me and then talk to the camera. And that would. honestly took like 10 percent of the amount of time that it takes me to do my longer videos. And a lot of the times the impact was either the same or sometimes even greater. I think we underestimate now the barrier to entry for video content.

If you're a really busy person and you have tips to give, just give them talking to camera. If you don't have time to, you know, have the fancy setup or go out of your house and film something. That's really the great thing about short form video is that. people care a lot more about you just being a human and relatable than it being this big fancy production.

And yeah, taking the seven minutes. So if you go into that, your day knowing like, okay, every like seven minutes, and this can obviously also be three minutes or five minutes or 10 minutes increment I have today. I know that today's an editing day. So for every seven minutes, I have, I'm going to do that in You will just be shocked because I've noticed the times that I've done something quick on the train or something and I get back from wherever I am and I'm like, Oh my gosh, I got so much done and I would never have expected that I would.

But I also, I know I went into those days saying like, okay, on the train, I'll just, I'll do this. I'll get this done. Um, and so that's, that's a really helpful tip is just like taking that tiny bit of time you have and like already having it, I don't know, Allocated in your mind of like, okay, these are the things that when I have those increments today that I want to focus on and like going from there and then just not comparing yourself to, because I think there is time inequality in people, you know, like some of us have more time than others and vice versa.

And so I think just not comparing the time you have to work on your dreams and your blog and your business to someone else's because you don't really know the situation that. enables them to have that much time. So yeah, give yourself grace is a big one too.

Bree: Oh, I love that in seven minutes. I I'm That, that's such a good perspective and I think I'm trying, as you're saying all that, I'm like, how do I make that work for myself?

And I'm like, okay, I guess, but you were saying like, have an idea of what you would do in those seven minutes, like that day, like, okay, when I have free time throughout this day, here's what I'm going to do. Have you started to implement? I know it's only been a week since you heard this, but do you have ideas on how you're going to start implementing it?

Candace: Yeah, I already have. So, for example, I'm working on some, another digital product for my London side of things, doing itineraries. And I have all of these little descriptions that I need to write for all the places I'm recommending. And I timed it once and I was like, man, one description, it seems overwhelming thinking about like, probably like 200 something plus descriptions I need to write.

But then when I thought about it, it was like, Oh, each one is only taking me five to seven minutes. Okay. I have this train journey. That's 25 minutes. Oh, that's five descriptions. And it's just like equating. Sometimes I think we get so overwhelmed by the tasks that we don't think about how much time it takes to do.

The little tasks. So yeah, then I, I busted it out and I got off the train. And obviously I know public transit isn't that big in a lot of places in the US so this can be translated to you wish, I wish being your garden wish. Yeah. Uh, but just having that spare time. So, but yeah, I did go into it being like, okay, I know I have this thing I wanna get done.

I know that doing this tiny bit takes me this tiny amount of time and my brain works best when I see things as tiny. I can't like, think about. The end product. And I think we can get so caught up in just wanting that end result. You know, we want the page views. And so we don't think about doing that one little blog post or just even finishing that one little paragraph or putting in images to our post.

Um, so I think focusing on the tiny has really helped me. I, and I think I've done that before, but definitely after hearing that seven minute thing, I'm like really intentional about, okay, what am I? gonna be doing with my seven minutes and sometimes you know your seven minutes you just want to scroll TikTok and that's fine too but when you do want to make the most of them.

Bree: Yeah and it's it's helping to like just to know like hey you know you have these little um I like to call them micro moments that you can like get little things done on your phone you know while you're Out and about or on the train. I love it. I love it. Um, okay. Can you just to kind of wrap this up before we go?

I do want to hear a little bit more of like and we we talked about it a bit but just like any other tips that you have for like Here's how I share my blog on social media and here's how I'm getting people from social media that follow me over to my blog.

Candace: Yeah, so I think sharing your blog and letting people you on social media know you have a blog is like the big core of all of this because if you're sharing on social media constantly, and I had a phase where I did that and almost like forgot I I had a blog or forgot to share it to my social media audience and now they're really integrated.

So I would use social media posts in that way almost as like a, a lead magnet to your blog. So your blog is kind of like the main course and think of social media as the appetizer. So when I think of my social media content. I will either leave something out that the blog includes, so a great example is I went to Tokyo and I did a video on the Tokyo tours and I left some bits out, obviously left the links out, which were in the blog post that you needed to go to, to get a further description of the tours, obviously affiliate links through the tours.

I mean, that did super, super well. And, um, I think Blah, our social media is really, I think there's kind of a misconception or I guess it's true for a lot of people of that, Oh, social media isn't good for driving traffic to your blog, but that's because the social media post isn't giving people a reason to go to your blog.

And so I think it's really about making sure that they're connected. Don't make it right. I mean, some are random. If you know, you have a social media in its own thing. They're not a hundred percent going to always be related, or if you're doing a brand partnership, but. Always make it an extension to a wider post that obviously, or I hope would generate either affiliate revenue, or ad revenue, or digital product revenue.

Especially for me, I find with affiliates and digital products, it works great because they already trust me from social media. You know, they see my face, or even if you're faceless, they're hearing your words, your thoughts, your opinions in a way that you don't always translate in SEO optimized post. And so they trust you.

And so it's like, you've already, Kind of skipped a few steps versus a blog that someone's just randomly found on Google. This person trusts you. And so now when they're going to your blog, they are so much more likely to click on your affiliate link to spend time and then go throughout your site and, you know, help you collect more ad revenue or buy your digital product that's M'd at the middle or in the middle of like a post that you've written about that topic.

So I think just really seeing them as like an integrated, Ecosystem and really having a plan which is where our content pillars and like not posting randomly really helps because you can instantly see And having a master list of all the blog posts I have on my site helps as well to just Like see titles and themes and stuff and seeing like, okay, this is my social media content This is my blog content.

How do they overlap? How can this social media post relate to this product in this blog post that I want them to buy, etc, etc. So I think just realizing how connected they are and making sure That every piece of content you post or most of it at least has a blog that either has affiliate links or a digital product attached to it or, you know, if you don't have either of those just even the ad and just the brand building through that is great that someone can go to via the post.

So I'd say like, don't give everything away in the post or have something that's so enticing. in the blog post that would make people want to go. Like, if you give three tips, the full five are on the blog. If you give something that doesn't have links, they can find the links on the blog. If you share something and don't give the, well, people can find that really annoying, not giving the full name of something.

But like, if you're giving more information on that thing on your site, all of those work really well for getting people from that social media post to your blog and just like making them best friends rather than enemies.

Bree: Yeah. Oh, I love these ideas. I'm just like soaking it all in and I'm like watching your eyes light up and I'm like, I want to see like all your system.

Share your screen with me. Show me all the things because I, I am just, yeah, I'm obsessed. I'm obsessed. Oh my gosh. No, I, I know that this is inspiring our listeners right now, like it is me and just hopefully giving everybody like a renewed, um, invigoration and energy to go and like, make them talk to each other.

Like I was saying, like, that is like the biggest thing that I'm seeing is like a huge problem is that they're not talking to each other and they're not feeding each other. That's doing such a disservice to your own content. So I hope that this is just inspiring everybody to make a few, it's little changes, it's a little changes that are going to make a huge impact.

Candace: Definitely.

Bree: Oh my gosh. Candace, this has been so amazing. Thank you so much for just coming on and just pouring into our audience and sharing all of this. Can you share one more time where everybody can go and follow you if they haven't already?

Candace: Yeah, so it is candaceabroad. com. That's my blog and my social media handles are all Candace Abroad.

C A N D A C E Abroad. So that's me.

Bree: Amazing. Thank you so much for being here. And thank you guys for listening. Um, we're going to sign off for now. Go check out Candice and we'll be back here in just a few days with a new episode.

Thank you for listening to the thrive podcast for resources mentioned in today's episode, head to thrive together. blog. And if you're a blogger or influencer looking for a community that is ready to cheer you on and be a resource to help you grow, be sure to join the thrive blogging community on Facebook.

If you love this episode, I would be so honored if you subscribe and leave a review on your favorite podcast app and give our guests some love over on social media until next time, keep thriving.

Today's episode is brought to you by Travelpayouts:

Tired of spending endless hours trying to monetize your content? Say hello to Travelpayouts, the ultimate time saving affiliate marketing program for travel content creators like you. Connect with potential brands for FREE and watch your earnings grow as you inspire your audience to explore new destinations. Use the code THRIVE at sign up and get a money bonus added to your account.

The Benefits of Growing a Social Media Following

Candace started her blog first and then grew her social media following alongside it. While we always say not to rely on social media, there are several benefits to growing both together, such as:

  1. Video content from apps like YouTube and TikTok now shows up in search results
  2. Your social media platforms can work with your website
  3. It offers more monetization opportunities

Focus on a Type of Content, Not a Single Platform

When you focus on one type of content, it can live on multiple platforms. For example, short-form videos can live on Instagram, TikTok, and YouTube Shorts. 

Candace uses the desktop version of CapCut to create one video that she can push out to each platform and reach multiple audiences. Each social media platform can be monetized and drive traffic to your blog. 

Many bloggers don’t want to add video content to their process because they love writing and sharing beautiful photos. However, you can integrate the things you love about blogging into your video creation process. You can get creative with your video scripts, create faceless videos, or voice record audio that comes straight from your blog. 

How to Use Social Media to Promote Your Blog

Candace turns her blog into videos for social media. For example, she posted a blog called Is The London Eye Worth It and turned it into a video where she shared a more concise version of the same points she shared in her blog. In addition to sharing the video on social media platforms, she also embeds it into her blog. 

If you’re struggling to create social media content, the first place you should go for ideas is your blog. You can repackage your content and repurpose the same message instead of creating new content from scratch. Your social media posts can then point people to your blog posts, which ultimately points people to your affiliate links, ads, and digital products.

Balancing Social Media and a Blog Without Getting Overwhelmed

To avoid overwhelm, divide your work into “seasons” and batch-create your content. For example, set a goal of writing X amount of blogs by a specific date. During the season, you should put around 70% of your efforts into your blog and 30% into social media.

Once Candace got her blog to a place where she had a seamless routine, she let it coast for a bit while she focused on growing her social media accounts. Once you have an established blog, you can switch to a social media season. A season can be however long you need it to be, whether that’s one week or three months. 

When you’re in a social media season, it doesn’t mean that you abandon your blog. Your priorities simply shift for that time. 

How to Create a Social Media Strategy From Your Blog

Take the top five sections of your blog and divide them up into content pillars, which are overarching themes for content topics. Next, assign each pillar a day to create a social media content calendar. Write out each content pillar and then jot down 20 ideas under each one. 

For video creation, the next step is to script or storyboard your videos. Then you’re ready to film, edit, and publish your videos. 

To avoid overwhelm, you can break up your work day by activity. For example, you can do all of your ideation on one day, your scripting on the next day, filming on the day after that, and so on. Another way to avoid overwhelm is to break up your tasks into seven-minute increments. You don’t need to devote a whole day to social media content; you can work with the time you have to get it done. 

Converting Social Media Followers to Blog Followers

Social media posts can serve as a lead magnet to your blog. Think of social media as an appetizer and your blog as the main course. Don’t give everything away in your social media posts—they need to give people a reason to go to your blog. For example, you can create a post with three tips and say that the full five tips are on the blog. 

You should always be thinking about how your blog content and social media content can overlap instead of posting random social media content. 

5:13 - The Benefits of Growing a Social Media Following

7:33 - Focus on a Type of Content, Not a Single Platform

11:21 - How to Use Social Media to Promote Your Blog

13:40 - Balancing Social Media and a Blog Without Getting Overwhelmed

18:45 - How to Create a Social Media Strategy From Your Blog

32:13 - Converting Social Media Followers to Blog Followers

Website: candaceabroad.com

Instagram: instagram.com/candaceabroad

TikTok: tiktok.com/@candaceabroad

Ready for a Blogging Coach?

If you're ready to join us here at Thrive and get a coach to help you go to the next level, DM us over at @ThriveTogetherBlog and just say, "Hey Bree, I think I might need help." We have multiple coaching options at different budget points and we're always happy to chat with you about what those could look like for you.

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