292 | How to Become a Full-Time Creator in 6 Months with Jade Beason

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If you've ever dreamt of becoming a full-time content creator, you're in for a treat. In this episode, Jade Beason, a marketing pro of 10 years turned full-time content creator, joins us to share how she made the pivot in just six months. Listen in as Jade offers practical advice for aspiring creators, emphasizing the importance of having a solid backend strategy and continuously creating valuable content—even if no one's watching (yet).

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[00:00:00] Bree: If you're wanting to become a full time creator, then you clicked on the right episode. In this episode, I talk with Jade and how she quit her job in just six months after starting her YouTube channel and how she was able to take what she knows about marketing and business and advertising And pull it into what she does now.

And she shares so much of the behind the scenes and the things that she did that you can also do to see success and to see growth. She shares so much information, and this is truly not just an inspiring story, but just truly so helpful and really encouraging. If you're feeling a little bit stuck, feeling like nobody's seeing your content, This is the episode for you.

So let's dive in.

[00:01:47] Bree: Hi, Jade. Welcome to the show. How are you?

[00:01:51] Jade: Hi, I'm so good. I'm so excited just to dive in today. Thank you so much for having me.

[00:01:56] Bree: Absolutely. And I do love that you're wearing pink. I didn't say that before we got started, but I'm like, Oh, she's like on brand for Thrive. So

[00:02:04] Jade: Yeah, a hundred percent. I got the memo. I was rummaging through my wardrobe. Like, where is that pink top?

[00:02:12] Bree: Oh my gosh. I love it. Okay. So for anybody that for some reason does not know who you are, can you tell us about yourself and what you do?

[00:02:20] Jade: Yes, for sure. So my name is Jade, Jade Beeson. I'm a content creator and a marketing consultant. I basically create content, which helps my fellow creators bridge the gap between Creating content that they love and earning income. I learned from a really early age in this career that actually one of the main differences between a creator who is able to go full time, who's able to earn a significant amount of money is actually their business and marketing knowledge versus the content that they create.

And that always seemed quite unfair to me because there are creators out there who produce. Incredible content. Some of the most creative things I've ever seen in my life. I can only dream of creating content like that. And they are the same creators who will turn to me and say, how do I earn an income from this?

I have no, I've got no income coming from this craft. And it's simply because everyone didn't take a marketing degree like I did or working marketing for 10 years. And that just seems ludicrous. So that is the differentiating factor between success and failure, you know? So I dedicate my time and energy just to plugging that gap so that everyone can earn an income from their content creation.

[00:03:21] Bree: Oh, that is amazing. I know. I say that, like we didn't go to school for, you know, business degrees and marketing degrees, so many people love creating and like you said, are incredible. So I am obsessed with what you do. I love it so much. And I want to pick your brain with like how you got started.

I'd love to know a little bit about your background too, but before we do, can you please tell everybody where they can go and follow you while they're listening to this episode.

[00:03:48] Jade: Yes, for sure. So you can find me on TikTok, Instagram, and YouTube. My user handle is Jade Beeson, so Beeson is spelled B E A S O N.

[00:03:57] Bree: Okay. You guys go follow her on all the places while you're on your phone and listening. Okay. So I'd love to hear first, about your background, like marketing and all of that. And what did that look like for you before you jumped into what you do now?

[00:04:13] Jade: for sure. Well, I actually always wanted to work in marketing and advertising and I always just think what a sad childhood I had to be dreaming of a life where I was a corporate girly working in marketing. Like I literally used to dream about it when I was like, I'd see adverts and I'd be like, I want to do that when I'm older.

So ridiculous. But yeah, I've always wanted to do it. So I went to uni a while ago, but we won't say the, the year it was a while ago, and I went there to study marketing, design and communications. I did a placement year during my time there, and I just knew straight away that I wanted to go deep into the advertising and marketing world.

it was shortly after my first job, actually, when I, when I Discovered sponsorships and partnerships. It was this part of marketing, which I had never really come across before, nor did I realize that was like an actual job that you could just focus on that stuff. And I ended up working in a few different brands and agencies focusing on partnering some of the biggest brands in the world with influencers and celebrities and different like festivals and football teams and cyclists and stuff like that.

It was and I always say like it was genuinely an amazing job. I really loved If I wouldn't have left my last job for anything other than to go full time working for myself. it was really fun and it allowed me to learn so much, not just about the world of marketing and advertising, but more specifically about What makes a good brand partnership, whether it's with another brand or with a creator, how contracts are created, like how deliverables are ironed out.

So it really gave me this look into this world of basically influencer and creative marketing. That wasn't really a thing at the time, which gave me so much valuable information for me to then use and apply it to my own career and really fast track my career as well. Once I went full time for myself.

[00:06:00] Bree: Oh my gosh. Yeah. Like what incredible experience to be able to like, see that on the other side and it's always so interesting. I was reading, I don't remember what it was, but it was something about the creator of LTK. And her name is escaping me right now, but just like how she kind of like saw these things beforehand.

And you think of like, oh, wow. Yeah. Before we had LTK and all of these different things. And so for somebody to like, dream up, like that connection is just incredible. And so I love that you also had like that, you know, kind of behind the scenes look and then be able to plug it all in. So let's go down memory lane. I want to hear all the things of like, how did you go from being that marketing girly to starting your own business? Hmm.

[00:06:44] Jade: well, it was November 2020 and I think we can all remember what was happening at that time. It was a tough time. I had a lot more time on my hands. I mean, I'm smiling as I say that because I did already have other businesses at the time. I have always. Wanted to own my own business. I've always been entrepreneurial and I had these e commerce brands.

I had like a bag boutique and I had a swimwear boutique and I was running those. I was also taking like an advertising course and I was still working. So I was still doing a lot of stuff. Don't get me wrong. but I had slightly more. Time on my hands that I previously did. And the actual catalyst that got me to start my YouTube channel was my husband turning to me one day and saying, Hey, I'm going to start a YouTube channel.

And I remember replying to him saying like, I think we're underestimating how much work that's going to take. Like, are you sure? And within 24 hours, he created his channel and he had his first video up. And it really made me think. I am making up all these excuses to actually do this myself.

I had learned so much over the 10 ish years I'd worked in marketing and been running my own businesses. I'd always known that there was value for me to share online. I also knew there was a representation gap online. You very rarely could find educational content in my niche from a female, Black woman who's from England, like it really didn't happen very often.

I already knew that there was, a space that I could fill, but I told myself that it's too much work and it's too difficult. And then my husband just walked in and did it in like 24 hours and just proved me completely wrong.

[00:08:14] Bree: Alrighty then. Hahaha.

[00:08:16] Jade: well,

so then I just went for it.

I know. Right. So inconsiderate. So I just went for it and I uploaded my first video in November 2020. And it was a whirlwind from that point on. Within six to seven months, I quit my full time job. I had it in my notice and I said, this is it. This is what I want to do now. I found my calling and I went all in and I know that doesn't seem like a lot of time and that's because it isn't a lot of time.

[00:08:42] Bree: No, and you just said it so nonchalantly like, oh yeah, I started and then six months later I quit my job. Like, okay, hold on, ma'am. I need to know more details.

[00:08:51] Jade: I know, I know, well, so much happened and I always have to caveat with, you know, I had the marketing and business experience and this is really where this drive for me to help others have the same level of knowledge and experience that I do in this area comes from. Because my content at the beginning, like it was valuable, but it wasn't the best content in the world.

Do you know what I mean? It wasn't like it was overly creative. My audio was rubbish. I wouldn't look at the camera lens. I would look at myself in my little phone

screen because the lens made me nervous. You know, it wasn't incredible content, but I was able to monetize it. Very, very quickly and turn it into a full career and business so quickly because of my marketing and background experience.

So the experience allowed me to realize there was a few things I needed to do pretty early on. So within a couple of weeks of me posting at the time, I probably got like 10 subscribers. I, uh, So I immediately started to join affiliate programs so I could start to put affiliate links in my content. Even though I knew I wasn't going to get any clicks, I just thought you know what one day this video might blow up and I want to have the back end sorted already.

I want to have those links in there. I also started to build an email list, which for anyone who doesn't know It's literally a list of your audience's email addresses so that you can email them off of a social media platform, like whenever you like. So I started to build that really early again because of my marketing experience.

I would do things like run quizzes to try and get email leads. I had like a freebie, did all this stuff when I literally would post content and it would be crickets. There was no one there, but I was still building this email list in the background. I even released my first product. Within months of starting my YouTube channel, I had like a couple hundred people in my audience, and I know everyone will tell you, you know, build your audience first and then launch and don't get me wrong.

That is the best method for you having a financially successful launch. However, if you do it the other way that I did in the beginning, I created all of this backend, my email list, my affiliate links. I had my product when my video started to take off. All of that stuff was there. So it felt like without lifting a finger, I started to gain hundreds of people on my email list.

I I think my ebook started to make like a thousand dollars a month. Like it all happened immediately off the back of my content starting to get traction. So. Yes, build an audience first, but that could be the power in you really focusing on setting up the back end of your business and your brand from the beginning, taking your time with your content, learning what works and slowly improving it with the knowledge that when things do work and you really start to nail it, that's when not only will your content take off, but the rest of your business will support that growth too.

You know?

[00:11:30] Bree: Yes, like you've set such a good foundation and you're anticipating that it's going to work. You know it's going to take time, but

[00:11:38] Jade: Mm hmm.

[00:11:39] Bree: when it does.

[00:11:40] Jade: Yeah, exactly. Exactly. So I was doing a lot of that stuff within the first couple of months. Again, when I didn't have many people in my audience, it was around April, the next year when things really started to take off a lot of the time. It can only take One piece of content or one video to really change the trajectory of your career, but in order for that piece of content to kind of have that amount of impact, you do want to make sure you've got a good library of content there as well.

I always say if I had that viral moment, On my second week of starting my YouTube channel would things have ended the same probably not because people would have found that viral video But they wouldn't have seen all my other videos and that wouldn't have made them want to subscribe or follow me or remember me Because they wouldn't have gone on a big binging spree of just watching my content.

It's something that a lot of people Don't think about because everyone's so like keen to get their viral moment as soon as possible. I think there's a lot of value in not having it straight away and just spending time building your library and setting everything else up.

so yeah, I had my viral moment in around April and it really started to happen because. I changed my strategy quite a bit on social media. I went from doing the age old thing that I'm sure several people listening to this are also doing, where you're kind of picking content topics just based off of what you fancy.

Like, you've got your niche, you know your audience, great. Everything else you're like, hmm, what do I want to talk about today? What do I want to show today? It's all me, me, me. And When you want to become a creator and really take it on board as a business, you have to create content for your audience. It has to be like, all right, I might want to talk about this, but what does my audience want me to talk about?

Like, what do they need from me right now? And once I made that mindset shift, a lot of things changed for me and my content started to perform a lot better because I was tapping in two topics that my audience were specifically looking for and that were trending. So that allowed me to have my first viral moment and then everything else just kind of blew up from then because I had the back end set up.

I had everything else ready to go. I had all these videos and other social platforms for people to binge watch once they watched that viral video. So, It meant that in the space of one month, I went from hundreds of subscribers. If you just focus on YouTube for the time being to I think 10, 000 in like a month.

and that was also a month where I was really unwell. I was like bed bound for like almost the whole month. So I wasn't creating any new content, but I'm like the queen of batching. So I create everything in advance. So everything was going out, like nothing was wrong.

I was getting these viral videos blowing up. I remember my husband would come into the bedroom and be like, Hey, like you just hit a thousand subscribers. And I was like. can't think about that right now.

[00:14:21] Bree: Oh,

[00:14:22] Jade: I was like, this isn't the time I'll celebrate later, but it was all kind of happening. I was making sales, like all this stuff suddenly started happening whilst I was sick just because I had batched so much stuff and put in all the groundwork ahead of time.

[00:14:36] Bree: But also how amazing is that, that you were able to like get all that content done and also like, again, the foundation of you've had the content, you've been consistent to where now you needed that month to focus on your health and

[00:14:50] Jade: Yeah. Yeah. I've never been so thankful that I'd done so much stuff in advance. And it's been something I've continued to do in the future just because that experience stuck with me so much.

Um, and look,

[00:15:02] Bree: will happen.

[00:15:02] Jade: you never know. And don't get me wrong. If you stop posting for a bit, the world isn't going to end, do you know what I mean?

but it gives you so much security and safety just to know that you've got content going out for a bit. Cause even sometimes now I'm like, I just need a break. I just don't want to film. I this week. I'm just not in the mood to film and

[00:15:18] Bree: Right.

[00:15:19] Jade: there will always be content scheduled, you know?

[00:15:21] Bree: It's allowing you to create from like A place where you are inspired and you are wanting to create, rather than like, oh, this is something I have to do because it has to go out next week, type of thing. there is a different energy that happens for you when you're filming and when you're recording podcast or even writing a blog post, right?

There's

[00:15:41] Jade: Yeah.

[00:15:41] Bree: energy that goes into it.

[00:15:43] Jade: Yeah. Oh my god. To such an extent. And you start to really learn a lot about yourself actually when you start to create content, don't you? like I, learned that I probably only have a day a week where I'm actually in the right head space to sit down and batch a decent chunk of content. And I feel very lucky right now, because when you start doing it full time, you can change your day.

So like, I can't tell you how many weeks I pushed back by filming sessions because I'm like, I'm not in the mood and my audience can pick up on my mood.

Even something like my niche where I'm just teaching something where you think, surely not. And I'm like, no, no. They can pick up on my mood and will comment on it.

And rightly so, because who am I to show up online being so moody? What have they done? They haven't done anything.

[00:16:26] Bree: How dare you.

[00:16:28] Jade: Do you know what I

mean? Um, so yeah, I, was so, so grateful that I had kind of put in that work ahead of time to be able to experience that mini blow up whilst not even really having to do much.

And then once I was back in full health, I was back at work. I was kind of faced with a different challenge, which was What now? Like things, things are working for you. This is what you've dreamed of. You're working with incredible brands and creators. Everyone's getting amazing results. People want more from you.

The demand is there, but there's only so much one person can do. My last job wasn't, I mean, it wasn't, what's the word? I'd actually just been promoted as well. So it was more challenging than normal. It was a great company, but it wasn't easy. Like it was definitely a mentally challenging job.

So trying to have the mental capacity to build a business, I would work from like 5am until 9am and then clock in from 9. 30 to my other job until about 6. 30. And then work until like nine on the business.

[00:17:27] Bree: Oh my gosh.

Yeah.

[00:17:29] Jade: We all know this is not sustainable like

did not

stop it was not sustainable and within a month Maybe six weeks.

I was like something's got to give and I think the thing that has to give is the job And I'm just gonna go for it. I'm gonna go all in and I always say when I do tell this story I always have to caveat just to make sure that I'm not being misleading You know, I'm not I was in a position where, you know, I live in London, but like my parents live in London.

when I was thinking about things like, well, what happens if it all fails and lose all my money, my worst case scenario was like me and my husband move into my mum's. She lives 10 minutes down the road, like. It wasn't the biggest deal in the world. We would have been fine. So there's definitely some privilege there that I'm very grateful for, but things like that have to be thought about.

And the fact that I'd worked for so long, like even now, this gives me the greatest comfort is, if I do decide that this isn't working for me anymore, and this is too stressful, I know what level I can go back into the workforce at, and I know how much I could earn.

That gives me a level of security for sure.

And that gave me security, obviously not saying finding another job would be super easy, but the point is, is that I would have the experience. So I knew like, if this doesn't work, I I can just go back work somewhere again. so those are all the things you've got to keep in mind. You know, I don't want this to be something where I'm like, guys.

Start your YouTube channel and then quit your job six months later. There's certain things have to happen and certain things have to be taken into account. and it just turned out that at the time it was the right decision for me. So I went ahead and I quit.

[00:19:05] Bree: Wow. So one thing I'm curious about is what kept you going? Because that's something that I see as a coach all the time is like, encouraging people, don't give up, don't quit, like, you know, when you're just in that grind of like, okay, I'm creating content, when you were in that cricket stage. What kept you going to be like, I'm gonna keep pushing, I'm gonna keep creating content even though 10 people are already subscribed to my channel?

[00:19:34] Jade: Yeah, I would say there was two things. So I set myself a commitment goal, which is just something that I think I'm made up, I don't think it's an official name, but I always recommend that everyone else does it. It's basically when you tell yourself, okay, I'm going to commit myself to creating a certain amount of content.

Mine was two long form videos a week. There weren't shorts at the time on YouTube and regular content on Instagram for at least. And the idea was that I'm not allowed to quit before then it doesn't matter what my analytics are looking like None of that matters. The commitment is that I'm going to continuously upload content and therefore continuously improve my content for a year.

And then when a year's up, I can have a look and see how I'm going. I would say that that was even a bit naive. I, one year isn't a long enough time. I think I was very fortunate in that it happened before the year. you know, other things were also coming to play that, it was happening during COVID where people were online more so that definitely factored into my growth.

So now I would say at least two years. To give yourself because you never know how long something's going to take. I also think the second thing, was definitely the people around me. I lent on them quite a lot. So my other half and like my friends and my family and stuff, I would send them my video every time it went live, like my YouTube video.

And I'd be like, can you go and watch it please? And can you like it? And then they'd always respond like,, this is going to work. This is really good quality content. And. You can't underestimate how much of an impact that has on you. when you're having those days where you're like, why am I doing this?

You know, when you're up at 5am to create this video that you don't think anyone's going to watch, it can get really dark and it can get very difficult. And sometimes all it takes is one person to be like, keep going. This is going to work. You're doing great. For you to continue going, and just a side note, tell people what you're doing so that people have the opportunity to do that.

I had a few businesses before that I kept secret because I was so scared of them failing.

[00:21:32] Bree: I was gonna say, how did you, get the courage to tell people that, too? Because it is vulnerable

to put yourself out there, and you're like, I think this will work, but I also don't know.

[00:21:42] Jade: So had like this realization moment. It was in early 2020 before I even started this business where I realized that a lot of the stuff I'd learned from my time in marketing, I wasn't necessarily applying to the businesses that I was running. And that also includes like the importance of showing up and having some kind of human element to your brand.

And I didn't have that before. So I found ways to do that with the brands that I had at the time. I also started to tell my friends about those brands, which up until that point, they had idea existed. So I kind of started to ease myself into it before I actually started this brand. So by the time it got to my launch day for my YouTube video, I was fully convinced on the power of this brand.

Showing up, making sure that people know that this is you behind the brand. I knew how important that would be. And I also just knew that if I'm going to start this personal brand, that is so tied to me. I might as well just rip the bandaid off and tell everyone straight away, because at the end of the day, you're going to find me like my face is plastered all over this content.

You're going to find me at some point. I would rather just rip the bandaid off. And just tell you. So that's what I did. I uploaded my first video and I have like a personal Instagram account with my friends and family. And I went to my stories and I posted a screenshot of the thumbnail. And I was like, so I started a YouTube channel.

This is the video. I think I just kind of left it at that and then I turned my phone off and I ran out the flat and I went on like a four hour walk because I was so anxious. I was

like, I don't want to look at anything. Yeah. I was like, I just got to go for a walk. So I was out for hours with no phone, just like avoiding it.

cause I was so nervous and that's so normal. And it's okay to feel that way. but it was the best thing I did. I had people from my primary school, like commenting on the video, being

like, well done, you know, you've got to give people the opportunity to support you.

[00:23:30] Bree: that's so true. I think we kind of, like, expect certain things to happen, right? Or we project what we

[00:23:35] Jade: Yes.

[00:23:36] Bree: to say, and you don't know, like, who's going to show up and support you.

[00:23:40] Jade: Oh my gosh. That was such a, lesson for me. So many people who I never would have expected. To support me or even notice supported me then and have continued to do so all the way up to now, like continue to send me clients, to share my content. And if I continued with my projection of just assuming they all would have like made fun of me or something, then none of that would have ever happened.

So don't what's the word?

[00:24:05] Bree: Getting your own

way, don't, yeah, uh

huh,

[00:24:08] Jade: give people that opportunity.

[00:24:10] Bree: yeah. So looking back on your journey, and thank you so much for sharing all of this, and I know there's a million little details that we can't get into in a short podcast, but as you look back, is there something that you're like, oh, I wish I would have done this differently.

And even if it was like a mindset thing, like, do you know that that would have been?

[00:24:30] Jade: Yeah, such a good question. I'm sure there's so many things. Do you know one thing that I definitely wish I did differently? I always knew the importance of like trialing new features from social media sites and doing it as and when they're released. I always knew the importance of that, but on two occasions, I did not.

Instagram reels took me ages, YouTube shorts took me ages. I have met so many creators who started their journey on YouTube with YouTube shorts and have tens of millions of subscribers and it is absolutely wild and I remember being aware of the fact that I needed to do this thing.

but I had such a blockage to it. I always blame it on my generation. It's a millennial thing. I'm not like a vertical video creator. first kind of gal.

I've gotten over it now because it's my job and I had to get over it. But in the beginning I was like, what do you mean this isn't a landscape video?

Or like, what do you mean this isn't a photo?

[00:25:31] Bree: hmm. Right.

[00:25:32] Jade: took, it took me a while,

you know,

grew up

[00:25:35] Bree: that moves on the photo?

[00:25:36] Jade: right.

[00:25:37] Bree: we doing here? Ha ha ha.

[00:25:39] Jade: What is this? Um, it took me a while to get my head around it. And I definitely, definitely wish that I just

[00:25:48] Bree: Mm.

[00:25:48] Jade: it quicker. 100%.

[00:25:50] Bree: Oh, no. That's, that's good. I still remember, like, a few key people being like, Oh, I hate this. I even had one of my good friends, I saw her post on threads the other day. She's like, I don't know. I still hate reels, you guys. I'm like, Oh, honey. Ha

[00:26:05] Jade: That's so funny. Oh gosh. No, I definitely learned. to love Reels and TikToks and all of that. I definitely learned. But, sometimes could be a barrier. I've worked with quite a few people before who are of like older generations and I see like similar patterns. And the same thing will happen with like.

gen alpha and like gen zed and everything as well. Like there will just be new things that are so different to your norm that it takes a little while for you to wrap your head around it. but the most important thing to do is just to literally go for it straight away and start creating that content because you learn as you go.

And I knew that, and alas, I did not learn as I went and dragged my feet and it took me too long.

[00:26:42] Bree: Well, what are you excited for about, you know, the content creator space? Like

[00:26:48] Jade: Hmm.

[00:26:49] Bree: even now or looking into the future, like, what are you excited for?

[00:26:53] Jade: Yeah, such a great question. So I think the main thing I'm excited for is there are obviously a lot of new tools in the market and there continuously are new tools or the AI tools are not being added. And what I think is happening is with the inclusion of all these tools, it's making it easier for people to start their journey and to become creators and influencers.

And I feel like it's basically like the democratization of, you know, the Being a creator and being an influencer, I think we're taking it the next step. I think the initial step was creating a space online where people could build their own profiles without having to be cast in a movie or having to audition for something, suddenly people could create their own shows and build their own audience.

And that was amazing. And now I think we're at a stage where it's like, Everyone could do that. And it's not just people who can afford a video editor or people who have a microphone because you can use AI literally to improve your audio quality. It's anyone like anyone could do it. And I think that's really exciting.

[00:27:49] Bree: Yeah. Oh my gosh. Anybody can do it.

[00:27:52] Jade: Anyone can do it.

now guys.

[00:27:54] Bree: It's like the barrier to entry has just like completely disappeared. Oh,

[00:28:00] Jade: I mean, and you can really tell when like, I was creating some sponsored content recently and I was focusing on some AI tools. And when I was doing it, I was like, oh my God, if I had these tools in the beginning of my journey, it would have changed the game for me, but my beginning of my journey was only four years ago.

Like,

[00:28:17] Bree: Still, so much has changed. I know I was doing that the other day and I was kind of having like, Oh, I need to crank out some content, but I'm having like a mental block. Let me just hop over to chat GPT. And it just like helped me Get in that creative flow. And I messaged my friend and I was like, I used to crank out blog posts, like multiple a week, sometimes multiple a day.

And I'm like,

[00:28:39] Jade: Yeah.

[00:28:39] Bree: did I do that? I'm like, that

[00:28:41] Jade: Yeah.

[00:28:41] Bree: definitely

[00:28:43] Jade: Yeah.

[00:28:43] Bree: now.

[00:28:44] Jade: Yeah, no, I'm the exact same. I was writing some carousels today. And I've actually developed a really terrible habit, which I have to thank ChatGPT for this, where when I'm writing copy, I literally will just write what I'm thinking. I won't even try to type it correctly. I don't care if there's any grammar, nothing.

I literally just type and then, you Tell chat GPT to correct it.

[00:29:07] Bree: hmm.

[00:29:07] Jade: there's no effort

[00:29:08] Bree: Huh?

[00:29:09] Jade: it even like legible.

[00:29:14] Bree: need an email about this and I want to hit on these topics. Can you help me just like flush this out? And it's like,

[00:29:21] Jade: Here you go.

[00:29:22] Bree: thank you.

[00:29:24] Jade: It's just wild. Um, and even to think like four years ago, like vertical content, wasn't a thing. There were no shorts. There were

no

reels tick tock back then must've still be musically, if it was even a fit. I know it was, I think it was tick tock on 2020. I think it was

musically maybe.

But barely, so it is just wild to see how much has changed and it makes me wonder what the future is going to look like.

[00:29:47] Bree: Oh, same.

[00:29:48] Jade: on in four years time?

[00:29:50] Bree: I know. I have a little girl, she's 16 months old and I'm just like, what on earth

is it going to be like, you know, when she's in high school, even, you know,

[00:30:00] Jade: yeah,

[00:30:01] Bree: my husband and I talk, we're like, well, we want to set aside money, but it's like, will she go to college? I don't know. We'll like, who

knows

[00:30:07] Jade: yeah,

[00:30:08] Bree: like at that point.

[00:30:09] Jade: gosh, you know what, that is such a good point that I've never actually considered before is from like a parent's perspective. How do you plan for that? How do you plan for their future when you're like, I don't know what the future is going to look like.

[00:30:22] Bree: Yeah, I mean, we'll set aside, you know, funds and start kind of building it up. And we've just kind of got it in our heads of like, okay, if she wants to go to, college, university, and, you know, do a quote, unquote, traditional career, like, A doctor or a lawyer or something, cool, it's there, but if she wants to like,

go into something that's probably not even invented right now, and

not even a thing, then it's like, cool, this is here to help you,

[00:30:46] Jade: yeah, yeah, how wild.

[00:30:48] Bree: to think about,

[00:30:49] Jade: It really is, like I highly doubt our parents were like, yep, and then

when she reaches this age, she'll create content online as a job.

[00:30:56] Bree: yes, right, she'll have this podcast and talk to

all these people, and, nope, not even a little,

[00:31:06] Jade: No,

not at all. yes. Well, okay, so you've told everybody where they can go and find you. Now you also have a creator income guide that people can go and download for free and we'll include a link to it, but can you tell us about that?

Yeah, for sure. So it is a PDF guide. It breaks down all of the main ways that you could earn income as a content creator. And it also gives you a rating for each of them based on how difficult they are for you to set up and also how much money you can earn. So it's a really good starting place. Like if you have never really understood how to earn money as a creator or an influencer, great starting point.

If you're at a stage where you're looking to diversify your income and you're looking for a new income stream, Again, great resource to look at, just really gets you in a good headspace as to what you want to focus on next.

[00:31:50] Bree: Amazing. Okay, you guys, we'll have that link in the show notes for you guys and make sure you go find and follow Jade on all the things. Oh my gosh. I'm so glad you came on the show and that we finally got to connect and chat here. Thank you just so much for being here.

[00:32:04] Jade: Of course, I've had such a great time, thank you so much for inviting me.

[00:32:08] Bree: Absolutely. Okay, you guys, we're going to wrap this up before Jade and I talk all afternoon because we all have things we got to go do. So you guys have a great rest of your day and we'll see you back here in a few days for a new episode.

Are Your Own Excuses Holding You Back?

Jade always had a passion for marketing and advertising, even as a child. She pursued a degree in marketing, design, and communications, followed by a successful career in corporate marketing. She was introduced to partnerships and sponsorships and quickly realized that the corporate world she'd once dreamt of working in wouldn't be her end game.

In addition to her work in the corporate world, Jade also had boutique businesses on the side. During 2020, like most of us, she had a lot more time on her hands. Her husband decided to launch a Youtube channel and within 24 hours had it created and with a video up. That's when she realized that she was making excuses for herself—where she was mindful of the amount of work it might take, his determination powered through those limiting beliefs.

Getting Started with a YouTube Channel

Inspired by her husband, Jade launched her own YouTube channel in November 2020. With Jade's marketing background, she had a knowledge that many creators and business owners didn't have.

Despite her initial content being less than perfect, her strategic focus on marketing helped her monetize her channel quickly. She joined affiliate programs, built an email list, and even launched her first product within months. This eventually allowed her to go full-time as a content creator.

Setting the Foundation for Success

Jade's strategic mindset paid off. Jade spent the first few months building a solid foundation for her channel, despite having only a small audience. She knew the value the content she was creating, the education she could offer, and the potential monetization power she had ahead of her.

Once her content began to take off, she had everything in place to make money, serve her audience, and continue to grow sustainably. By April 2021, she was able to go full-time.

Creating Content for Your Audience

While many content creators will craft content that is based on the things they enjoy talking about, the mistake made most often is not listening to your audience. Jade decided to make the mindset shift from herself to asking what her audience needed from her.

She saw her audience begin to perform a lot better. This key pivot in her strategy to put her audience’s needs at the forefront of her content planning led to a viral video that skyrocketed her Youtube subscriber count from a few hundred to 10,000 in just one month. Had that viral moment happened early on in her journey, she wouldn't have had the content to keep people invested yet—she's thankful that viral video came a little later than she likely would have hoped.

Overcoming Challenges and Staying Consistent as a Creator

So, how do you stay motivated when you are a creator with a small audience trying to grow? Jade set commitment goals that focused on consistent content creation over a year, regardless of her analytics. She found that this allowed her to keep a momentum up and grow at a steady pace beyond the viral moments.

Jade’s advice is to be open about your journey with your support network—leaning on those friends and family can be so impactful. Sharing your goals allows others to cheer you on, provide invaluable feedback, and celebrate your milestones with you.

Looking back, Jade highlighted the importance of embracing new features and trends. For example, she initially dragged her feet on creating Instagram Reels and YouTube Shorts, despite knowing their potential. Her encouragement is to adopt new trends early and learn as you go.

The Future of Content Creation

Jade is optimistic about the future of content creation, especially with the advent of AI tools that lower the barrier to entry. These tools make it easier for anyone to start their journey as a creator, democratizing the industry even further.

Jade’s journey from a corporate employee to a full-time content creator is nothing short of inspirational. It highlights the importance of strategic planning, consistency, commitment, and leveraging your support network.

If you're curious about earning income as a creator, Jade has created a free Creator Income Guide, which breaks down various ways to earn income as a content creator, rated by difficulty and potential earnings. It’s a fantastic resource for anyone looking to diversify their income streams!

Find it Quickly

01:45 - Meet Jade

04:00 - Jade's Background in Marketing and Advertising

06:34 - Starting a YouTube Channel

08:49 - Building the Foundation for Success

11:42 - The Viral Moment and Rapid Growth

17:56 - Facing the Fear of Failure

20:47 - Commitment Goals and Perseverance

21:55 - Support Systems and Vulnerability

22:58 - Embracing Personal Branding

25:23 - Learning from Mistakes

27:56 - The Future of Content Creation

32:24 - Free Creator Income Guide

Resources Mentioned

Connect with Jade

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