289: Maximize Your Income with a Multi-Platform Strategy

All right, friends, multi platform mastery, episode three. If you've missed the other two in the series, you definitely are going to want to go back because we are moving up. We are growing our businesses across multiple platforms and having success without burnout. So today let's talk about revenue. How do we make more money across multiple platforms?

What are some tactics and some things we can do to boost our profits? So the first thing that we're going to talk about is expanding your offerings to brands. So if you are working with brands, if you want to work with brands in the future. One thing that stops a lot of people, if you are newer, is like, Oh, I don't have a lot of followers on this one account or on this one platform.

And that stops you from working with brands until you hit X, Y, Z followers, right? So that is one thing you can consider from the beginning is, okay, but where do I have reach? across multiple platforms. So maybe I don't have that many Instagram followers right now, but I have a really good email list and a really good open rate where people are engaging and paying attention.

I have a solid number of page views, or maybe I have a solid number of views over on my YouTube channel. So that's one thing to consider is if you're just getting started and feeling like, ugh, working with brands is so far away from me. Not necessarily. The other thing is, okay, if you are already working with brands, you may be able to bump up your income without even having to do that much more of a lift.

So amplification of that sponsored post across other platforms that maybe the brand didn't have on their immediate radar. So if they are reaching out to you and they're wanting, let's say an Instagram reel, very popular for brands right now. And you're like, awesome. An Instagram reel is this much.

However, I also have an email list that has 3, 000 to 5, 000 followers on it. How about we also add a mention in an email or a dedicated email send to get you even more awareness and potentially double the clicks that you might get from a reel? That could be really enticing to a brand and an easy way for you to add on some extra revenue without necessarily having to do a ton of work.

It's not going to take you a ton of extra effort to do an email mention or to do an dedicated email send even, right? Because you can take that concept that you've already flushed out and that you've already done to create that reel, and now you're just going to apply it into an email to your audience.

with some killer links. Right? So start to think about it in that way. You can really maximize your income and increase your income quickly. If you're already working with brands and you're not offering it across multiple platforms, diving into that more selling across multiple platforms. So this doesn't mean.

That you have to have your own product that you're selling. It doesn't necessarily have to be a digital product if that is not your jam, but even if it is affiliate links, if it is brand partnership amplifications, if it is advertising on your website, are you really strategizing? How do I make the most of this thing?

Or are you only thinking cool affiliate link? Instagram stories done, right? Or are you thinking, okay, Instagram stories for my affiliate links. Let me also share a couple in my email this week. Let me also make sure that I go and cross post it over on my Facebook page. Let me also make sure that I'm including strategic affiliate links in my website.

So at a minimum, you have your one main platform. But then you need to take that to the next step and make sure that you are sharing those links across multiple platforms. So if you're just getting started and you only have one platform and you're like, Bri, I don't really have a second platform. I don't have time for another platform.

What should I start with or what should I do? I really strongly believe at a minimum you can have your one main platform. I don't really care what it is, but. You must grow an email list. To me, email lists are a non negotiable. You need a way to collect information and to be able to reach your audience if something happens to your main platform.

So let's say you go all in on your blog. And all of a sudden Google decides to do a helpful content update and to stop getting your audience the content and to stop getting you the reach that you're used to. What do you do? Let's say you're going all in on Instagram and it is going so, so well and you're growing and you're reaching people and you're having conversations and then all of a sudden something tweaks.

Or something gets shut down or something doesn't work anymore. How are you going to reach your audience? That is why I really believe email lists are non negotiable because you can own your email list. Nobody can take that away from you. And email is not going away. Email is not reliant upon algorithms or upon anything else.

It is a delivery system that will always land in their inbox. So if you are not growing your email list, Yeah, I got to get on that. Okay. So make sure you're selling across multiple platforms at a minimum, your main platform and your email list. So how do we implement this? I want you to sit down and look at your income streams for the next four weeks.

Just four weeks. That's all I'm asking. I'm not asking you to plan out a whole year. Let's just look at the next four weeks. What content do you have going out? And what are you sharing that is going to be making you money? Where are you sharing them? What platforms are not seeing this content? And how can you cross post across them all?

If you're only doing advertising on your website right now, and you're like, that's all I've really got. I'm just relying on ads. Great. How are you using the other platforms to drive even more traffic to your website to make you more money? If you're only doing affiliate links, how can you share your affiliate links across multiple platforms?

If you're only doing brand partnerships, how can you start to ask those brands, Hey, here's my other platform that 500 and get you even more clicks? Right. It's taking one and mastering all of them, increasing our income, increasing our exposure, growing our brand across multiple platforms. Okay. We'll be back here next Tuesday for the last episode in this series.

If you guys are loving it, I would love to hear from you. Hop over to our Facebook group, the thrive blogging community. Leave us a note, message us. Comment on the wall. Doesn't matter. Say, Hey, I'm really loving this multi platform mastery. Let us know what your platforms are or which one you would love to add on.

I would love to have a conversation with you over there. All right. Talk to you guys soon.