354: The Branding Shift That Helps Creators Hit 6 Figures with Katie Trant of Foodie Brand Lab

[00:00:00] Bree: Talking about branding is something that can get a little bit boring if you are not like vibing with it, right? But what if we start to talk about different shifts that you can make that are going to provide clarity for every single piece of content that you're making so that when you are scrolling on social media or reading other people's content, and you start to get those feelings of, oh, I should be doing this.

Oh, I should be doing this. Instead, you feel really solid in what you're doing and are able to just cheer that person on without starting to feel that overwhelm creep in. That is what we want, right? So we're gonna be talking today with Katie, who is a brand expert, and we're gonna dive into just what are the steps that we need to do to have that clarity and be able to know exactly what we should be posting and not second guessing ourselves halfway through the shooting or the editing process.

This is something that helps creators hit six figures, so let's talk about it. Welcome to the Thrive Podcast, where we believe creators deserve more, more money, more freedom, and even more love for what they do. I'm Brie Pear, your coach for content creators. And I know the struggle, the long hours, the endless ideas, the feeling that success is just out of reach.

But here's the truth. You've got what it takes in this podcast. It's your shortcut to getting there from strategies that actually work to behind the scenes insights. We are unlocking your potential one episode at a time. So if you're ready to turn your creative hustle into a thriving business, let's get started.

Hello Katie. Welcome to the podcast. I'm so glad that we're getting to connect. I met Katie at Tastemaker and now we're here.

[00:01:54] Katie: Yeah. Thank you so much for having me, Brie. I remember seeing you at Tastemaker and I was like, wait a second. What do you do? We need to talk. So it's awesome to uh, be talking again.

[00:02:04] Bree: Absolutely. Well, can you tell everybody you know, what it is that you do? Tell us about your brand. Tell us about your blog.

[00:02:11] Katie: So I have a food blog called Hey Nutrition Lady that I've been writing since 2010. So I'm like a grandma in the blog world. That site is monetized, it has ads on it. It's been like a long slow burn, but I've always done it on the side.

I have a full-time job by choice. I just have felt like I want this double safety net. And I really love my full-time job. And my full-time job happens to be working with brand strategy and uh, I've worked in global brand consultancies for the last, also about 15 years. I work with like building brand platforms for big global brands like Volvo, Electrolux, and and so on.

You know, in the last couple of years I really heard the conversation in the blog world shift to away from this heavy emphasis on SEO and keyword research to you've gotta build a brand, it's time to build a brand. But I didn't hear anybody talking about what that means in a qualified way. And having worked in brand strategy for the last 15 years, I was like, hold on a second.

I have something to say about this. And I did a presentation. Um, I have a mastermind group of, uh, food bloggers. These like wonderful women, women we meet once a month. And I was like, I don't know if anyone's interested in hearing about this, but let me take you through, you know, like the basis of brand.

We'll talk about like what is a brand, what is a brand, not. How do you do a brand mapping exercise? How do you figure out what your position is? You know, like really basic stuff for branding. And at the end of it they were like, why are you not doing this? Like, why are you not doing this for food bloggers?

And so then I put my head down and was like, I gotta figure out how to create a course. I onboarded an amazing VA who specializes in course creation. And like six months later, foodie brand lab was born. So now I run that and there's three different levels. So the course is an entry level, which is like a self-directed, um, self-paced course that takes you through all of the elements of a brand platform, and then you come out of it with brand guidelines.

We provide all the templates to put that together. And then I have two other levels, like a done with you and a done for you service. Depending on, you know, how much time you have, how much money you wanna invest, maybe you wanna go through the course on your own. Maybe you want me to do everything for you.

So there's sort of a, a menu of options.

[00:04:30] Bree: You know, that's one of my favorite things, and just to know that you're like on the right page is when things just start to kind of like click really quickly. Like you had this, you know, hunch and premonition of like, you know, nobody's talking about this. I feel like people need it.

And then asking your group and then it was like validated for you instantly. Those type of like aha moments in your business and in your journey is just like, feels so good. So I'm really excited that you went for it and that we're able to talk about it today because I, I also didn't know, like all your history, like Volvo and all these, you're just like, name dropping and I'm like, oh God, girlfriend knows her stuff.

Oh my goodness.

[00:05:11] Katie: But I must say I find it so much more fulfilling to work with bloggers then I do these big corporate brands and it's like, for a number of reasons, but you know, like working with a big. Global corporation on anything is such a slow moving. You know, you'll be in a teams call with 18 different people and everybody has an opinion and it takes months.

I mean, they have like massive budgets and massive timelines for these things, and they'll have a team of, you know, 10 people from the agency side working on them. Whereas I can get in there and work one-on-one with a food blogger. I know that the work that I'm doing is making an actual difference. It's like, you know, to a woman who's supporting her family and working out of her kitchen or so on, and it's so much more fun because I know the niche so well compared to like whatever you work on in the agency world, and it's so much more impactful as well, I think.

[00:06:04] Bree: Well, I'm glad we're talking about this because that was something I've noticed, you know, across the board, across the different industries of content creation is that, you know, especially when I'm like hyper-focused on a certain thing, like, oh, I really need, uh, new outfits and stuff, and so I'll follow all these different fashion bloggers.

And then I can't remember who shared what and because like their name is not coming to me, it's like something didn't stand out enough to me, for me to like clearly remember them. Then I noticed the same thing when I was at Tastemaker and I am, you know, doing all of these one-on-one meetings and I'm looking at their blogs and they're all just starting to blend together and everybody's looking the same and everybody's saying the same things.

And I'm like, I cannot differentiate everyone I. I would love to dive into that. You know, like with this conversation of it can start to feel very overwhelming and it can feel oversaturated, right? I think there is plenty of room for everyone, but what you have to do is hone in on your branding, which is what you teach, and so.

Can you talk about, you know, why a clear brand position is that first step to monetization and we're not talking about like a logo or, you know, colors or even your follower

[00:07:27] Katie: count, right? No, and I think that's a really, really important distinction to make. I'm glad you said it, that it's like, it's not about the logos, not about your colors.

'cause a lot of people when they talk about brand or they, or they're thinking about their brand, that's the only thing they're thinking about. They kind of think that brand starts and finishes with a logo and that's like the last thing you should put on your brand. You know, once you've got the architecture of your brand strategy in place, then you put a logo on the top.

It's like the roof kind of, and and your color scheme and everything else, but your brand. I think position, there's a few things that I think that you need to get in order. It's your purpose, your position, and your values, and then your brand personality and things can kind of come after that. I find working with bloggers position.

Not only just working with bloggers, actually this is true in corporate, uh, examples as well, but I think your brand position is the toughest not to crack really. It's like, and your, your position is what sets you apart from others. And you define your position as like, if you have the market that you play in and your market is, you have to kind of get a bit granular with it.

Because if I think of like. All the blogs in the world, that's way too big a market. If I think about all the food blogs, that's too big. My food blog is a vegetarian food blog. So I'm starting to get like, you know, closer and closer into it. And then when you get in, you know, you sort of figure out the market more or less where you're playing.

You wanna hone in on a specific position in the market, like what position am I trying to claim? What will set me apart from all these other bloggers, and for me it's like I have a master's degree in nutrition. That's something that sets me apart from other bloggers in the vegetarian space. I focus heavily on, I like to call it no-nonsense fad free nutrition.

So that's the position I'm trying to claim. It's like vegetarian. It's no-nonsense. And you know, I never jump on top of any fat fad diets or anything like that. It's like what you see is what you get. It's all grounded in science and so on. And all of those factors come together to help create a position that's unique to me in the market in which I play.

And you know, I'm sure there's plenty of other vegetarian food blogs out there who are written by people who also have nutrition credentials, but there are like unique differentiators for me that I can use to map out that position. And I think that trying to figure that out and, and understanding I use, I know that you're recording this, so hopefully some people are watching, but I always use my hands when I talk about this because I if, if you are not watching, I'm like creating a quad, four quadrants with my hands, right?

And it's like. What I like to do to figure out a position is map those four quadrants. So I'll have like super healthy on one end of the axis and like super indulgent at the other. And then I might have, you know, and you can put anything you want at the ends of these axis. And then I might have like, let's say hardcore vegan at one end and hardcore meat at the other.

And then you use those four quadrants to kind of map where you belong in that space. But you need to name those quadrants, something that makes sense for you and your niche and like what that market is that you're playing in. So I find that when I talk people through this exercise in my course, they tend to use the same names that I use, and I'm like, no, no, no.

Like what's unique about your blog? Who are you competing against? Is it that it's like inspirational on one end and aspirational on the other? Is it that it's like. Super premium baking on one end, uh, you know, you're like laminating croissants or something like that, and it's like you are using prepackaged puff pastry on the other end.

So like what are the kind of extremes there? Then use that to map your position and kind of like create a definition for yourself. It's like, this is where I belong, and once you've figured out where you belong or where you want to belong, because the position can be aspirational, it doesn't have to be where you are today.

It can be where you want to be. Then I find that a lot of the other elements of the brand start to fall into place. Can figure out your position or your purpose once you figured out your position. And the, the purpose is like, why did you start this blog? What gets you out in, uh, out of bed in the morning?

Why do you keep, keep doing this? And like, if you weren't getting paid, would you keep going? You know, what are, what are those, like why factors behind it and what are the values that. That stand behind your blog, that kind of support the purpose and the, and the position. And for me, like the values of being no nonsense, of being like I really believe in intuitive eating over any kind of sort of fad diets or anything like that.

And so those are values that kind of underpin and support the purpose and position and enable me to create a brand strategy that is really cohesive. And, and works together. And then you can put all the other elements in place like your personality and eventually the logo and the colors and so on.

[00:12:24] Bree: Okay.

Can we talk a little bit more about the quadrant? 'cause I am super fascinated by this. I, I love anything that's like, I guess that's more technical of like, I can visualize it, right? So is the goal of doing this to figure out, okay, I am in this quadrant,

[00:12:40] Katie: sort of, I think the goal, the goal is to help you find your position.

And it's like, you know, with the world of blogs being so vast, and there's just been so many, I mean, there's like millions and millions of food blogs only, and then we can talk about like other kinds of blogs as well. I'll ask people like, who do you think you compete against? You know, when you're doing keyword research, who are you bumping up against every single time?

Who do you write similar content to? Who do you aspire or who like inspires you or do you aspire to be more like, and then we look at like, what are the qualities of those bloggers? What kind of stands out? And I'll go in when I do the done for you service, I'll go in and do like competitor analysis and go in and say like, okay, well this blogger.

If we're gonna map them on a scale of inspirational to aspirational, they're much more aspirational. Like, I like their content, but I don't feel like I can do it. Whereas someone who's inspirational is more inspiring me to come along for the ride. And so where you would, you know, if those are two ends of the one axes and then we put the other two ends and it's like, I don't know, we can say vegan and meat again, just for the purposes and it's like.

Do I wanna be? And it doesn't, there's no right or wrong answer, right? It's like you could put vegan on the top or you could put vegan on the bottom. It's not good or bad to be in any particular quadrant. It's like a strategy exercise to see where would I move myself if I had like a magnet and I was moving myself around in relation to all these other bloggers.

Where would I cluster them? Would they be like along the equator? Would they be up, you know, over here in this axis? And where do I land in relation to them? And that exercise can be helpful for helping you to define your position.

[00:14:26] Bree: Hmm. Okay. So it's not necessarily like I need to be fully in this one quadrant.

It's, it's kind of like within the entire box. I. Of all the quadrants,

[00:14:35] Katie: because it's up to you to define. And like I said, this can be aspirational as well, right. So you could be like to, today I'm known for my, my food blog. I do like a lot of bean content. Google seems to see me as an authority in the bean space.

So like I have a ton of, ton of recipes with beans, and I could be like, what if I wanna be known more for, I don't know, like gluten-free dinners? You know, like I wanna move outta the bean space and into the gluten-free dinner space. Then I would kind of map that quadrant, like, here's gluten-free, and I guess it would have to be gluten-free on one axis and like vegetarian on another, because that's relevant to me.

And I can kind of see who's there and like, do I wanna take actions in my brand strategy to move myself up there? If that's, I mean, I could also put it down here, right? You can flip, flip it around. So it's more of a, it's a mind exercise or a mental exercise that helps you. Create definitions of yourself rather than being like black and white.

Right or wrong. There are no wrong answers in it.

[00:15:39] Bree: Right. And I feel like when you dive into like, oh, my positioning or my messaging and everything, it's like, oh, okay, well it's this, this, and this. And we kind of like, it takes the effort and the work to like dive into like all the different levels, right?

But I find that when you, you know, I think it's with, with anything that we're diving into, right? With business, right? We can just immediately dive in, knock it off the list, go. But when we dive into like additional layers, whatever it may be, it could be as, it could be something like editing a reel, right?

You edit it really quickly. Cool. Done. Or like you go into like transitions and you go into these other things. Okay. Done. Like there's so many layers you can go into it. I feel like that's like what you're kind of saying, like with this brand positioning, like don't just take like your first initial top three.

You know, ideas like dig deeper

[00:16:27] Katie: and I actually find you can ask chat GPT, be like, this is my food blog. I'm doing this brand mapping exercise. I'm trying to define my axes. This is kind of what I'm about. Can you recommend, can you help me? I. What do I put on this end and what do I put on this end? And it usually spits out a few semi relevant.

You've gotta know enough about the exercise to disqualify the ones that are not good, but it'll give some ideas for like, oh, maybe it's, uh, home baked versus, I don't know, like cocktails or whatever. I mean, that's, those don't even belong on the same, on the same, my homemade, I think I'm like,

[00:17:03] Bree: what is it Sandra Lee or something semi homemade.

What type of, you know, with diving into this, what type of clarity are your clients finding whenever they dive deep into their brand?

[00:17:14] Katie: I think what's very interesting to me is that in 100% of the cases of people that I've worked with, we are not creating something new. Their brand already exists, but they need some help.

Wading through all the information and see having like an outside in perspective. I mean, there's a reason that big companies have like six figure budgets for a brand work because they need also to bring in, you know, an agency or an outside consultant to look at what's there and make recommendations and kind of do some work.

And I'll find that like. I'll look at someone's, you know, we do big ongo onboarding questionnaire and I'll dig into like their background and their why and you know, what they think their values are or their vision is and so on. And I'm able to pull out all of the elements of their brand platform typically from that and just show it to them.

And then they're like, oh yeah. You're right about that. And it's just, you know, having the clarity. I, I think like having a, a brand platform in place, which is like that, what we refer to kind of all the strategy put together in one, in one place is kind of like having a compass. And I think that that compass helps you navigate through your business.

So the types of clarity that it gives you is like. Is this brand partnership that I've been offered right or wrong for my brand? Is it on brand or off brand? Is this real that I'm posting on brand or off brand? Is the way that I respond to comments on brand or off brand and you know, having that compass that helps you navigate through those business decisions really streamlines a lot of the work that you do and, you know, makes decision making much easier.

[00:18:57] Bree: Yeah. And then again, kind of going back to what we talked about at the beginning is like this is all tying into how you create a recognizable brand and how your. Being one that is remembered when people are bulk following or scrolling through and you know that yours sticks out. So can you give me some examples of like a weak brand position versus a really strong one?

[00:19:24] Katie: Oh, I mean, I, I, I would have a hard time giving you an example of a specific position. It's more like brands that I would say brands that are weak are people or brands who have been. Especially in the last five years, really just case chasing keywords. And so they're, when you look at their site, you're like, I don't know what I'm looking at.

You know, like there's no co, I don't know who I'm talking to. It's like there's no red thread through this content. I don't feel like I have a relationship with this person. You know, I'm just gonna click away. And you know when you are, there's that real estate at the top of Google where there's like the 10 or the top three in the carousel or whatever, and you're much more likely to go back and click on someone who you remember before.

So if you had an experience with someone's brand that you were like, oh yeah, I remember. That I interacted with this brand and that I felt like welcome and I felt at home and I liked the recipe and I liked the way they write and so on. I'm more likely to go back and interact with that brand again. And it's really interesting when we refer to food bloggers as brands because it's like, do I wanna interact with the person or the brand?

And it gets a little bit, uh, muddy there. But I think that having a really clear idea of. What your brand is, what you stand for, what your position is, what your purpose is, what your values are, and what kind of content aligns with that brand strategy makes it very clear. So I don't think it's only the position to answer your question, I think it's kind of the whole thing.

And you know, then if I. So it, yeah, I would say it's like, you know, having that really clear, cohesive brand strategy that everything kind of makes sense together. And you'll see a recipe, you know, come into your feed in Instagram or, you know, I, I see people, I follow a lot of personal finance bloggers.

It's kind of like a rabbit hole that I go down. Sometimes they share recipes, and I am like, yes, that's my friend Kylie's recipe. And I can tell without even having clicked through, I can tell from the name, like from the title because her brand is so strong. Otherwise it's just sort of like something random that's popping up in your feed.

And I think with the amount of content, food content, especially that's produced, there's a lot of content con content creators in Instagram and TikTok who don't have blogs. They're just creating on those platforms. So kind of being like, oh, is this a brand I recognize and is it linked to a food blog that I can click through and have another experience with?

Or is it kind of a standalone thing in this platform that's another kind of level to this whole thing.

[00:22:11] Bree: So how do we like pulling all of that together and 'cause my brain always goes to like, okay, how, how does this like manifest itself? Right? Like, so I do all this work. I dive deep. This is, you know, where I wanna be in the in, in the market.

This is, you know who my audience is, this is the values, this is the position. How does that actually end up translating, let's say, into our social media content, into emails, into blog? Like what is the, like tactical, like, okay, now that you know this, here's how to create, you know, that memorable brand that builds a six figure business.

[00:22:50] Katie: I think when I have had people go through the Foodie brand lab program, they've all come out and said, oh my God. Everything is so much easier. Now. I don't have to second guess myself. I don't have to think about what I'm gonna do. I, you know, I know how to do this. I know what to do. I know what kind of content I wanna plan.

I know what kind of brand partnerships I'm gonna have, and I think that I. It translates. It's, it's, it's really difficult to like quantify brand value in like, in terms of revenue because brand is really a long game. It's kind of like running a, a marathon rather than, you know, if you learn something like keyword research, you can kind of see an immediate return on.

Investment when you're starting to find better keywords and write better posts and you know, get the return on investment that is traffic, I think with. Brand that translates more into a growing community in Instagram or TikTok. It translates into an increase in branded search and an increase in brand awareness.

So people are typing in not just, uh, like I have a mung bean curry recipe that does really well, but they're not just typing in mung bean curry. They're typing in, Hey, nutrition lady mung bean curry, because they remember that they interacted with the brand. I don't even think I'm answering your question anymore.

I went off on another tangent there. You're good. No, it's just

[00:24:13] Bree: like, no, you, you were pulling it all in there and just, you know, I think one thing you said that stood out to me was just the, when you're able to do this, you stop second guessing yourself and you have more clarity with the content you're creating.

So, like you, you mentioned earlier like, oh, okay, should I, you know, post this reel, is this real kind of, you know, is the compass pointing in that direction? When you have clarity before you're creating any type of content, it helps everything across the board. Not only perform better, but like helps with your burnout.

It helps with stress. Right. It helps, you know, I've, I've done that before where I'll be, I've filmed the reel and I'm in the middle of editing it. I'm almost done and I'm like, uh, is this actually what I should be doing? Like, is this actually going to land from what I'm getting that you're saying like that is going to clarify so much.

I.

[00:25:07] Katie: I think what you said about burnout and like, you know, that like, ugh, feeling. I think everybody goes through that at some point. And I think that doing the work of figuring out your brand and your brand strategy, I see it help people fall in love with their businesses all over again because they get excited and they're like, you know, I can't wait to plan out my content calendar for next year now that I know what I'm doing.

Or I can't wait to do the, you know, seek out some brand partnerships or like create a product line or whatever. And. I worked with one person last year who was like, she has a multiple six figure food blog. You know, she's killing it with traffic, and she's like, I just know that. My business has the potential to be so much more, but I don't know how to do this.

Like I don't know what to do next and I need to get the brand figured out. Before she like wanted to do a cookbook, she wanted to do start a YouTube cooking show. She wanted to do a line of merch and at the end of it, she came out of it and she's like, yes, now I know exactly. Like, you know, you still have to do these things one at a time.

But it's like having that. Compass to navigate through all those business decisions. 'cause I think brand strategy and business strategy, they're not the same, but they're very closely in linked. I feel like they like, just like the, I feel like hold hands, two sides. Yeah, exactly. Two sides of the, one of the same coins.

So having the brand strategy in place. Clarifies a lot of business decisions for you as well,

[00:26:35] Bree: which is huge when there's, I mean, we're inundated with 20 new ideas every single day, right? Like you get on social media, you get on Pinterest, you get on anything, and you're like, oh, maybe I should do this. Oh look, so and so is doing that.

Maybe that's what I should do. Right? And when you don't have that clarity and you feel super strong and know exactly where you're at and what your position is. It's, it's exhausting coming up seeing all those ideas rather when, than when you are like, Nope, I know my lane. I know exactly what I'm doing.

Then you can feel solid about putting those blinders on and cheering them on, but knowing that that's not meant for you

[00:27:13] Katie: and it kind of like lets all the noise fall away. And I, I talked to one of the, one of the women that I work with, oh, the same one I was just talking about, and I asked her if I could use her.

A brand mapping exercise that we did as an example in the course. 'cause I want to go and update that unit. And I said, you know, in particular the competitor analysis. And she's like, it's so funny that you call it a competitor analysis because what I came out of this with was realizing that I'm not competing with anyone now I know where my spot is.

I've claimed my position, I know what it is, I know what to do. And she's like, it's been so liberating to. Not worry about any of that noise and just do what's right for my brand and my business and move it forward. And that's it.

[00:27:58] Bree: Like the freedom and like the stress, instant stress relief that that will bring.

I. Is huge.

[00:28:06] Katie: And if you know, like the latest, you know, TikTok trend, recipe comes along and you're just like, you know what? That's, um, doesn't align with my brand. I don't have to do that. Mm-hmm. And do my own thing. Yeah. Post more beans. Or if

[00:28:17] Bree: it does great, like here's my spin on it. Have fun with it. But then you know for sure whether or not this is what you should be doing and spending your time on.

I love this. Okay, so for anybody listening that's like, okay, great. Where do I start? Is it like, is it a journaling exercise? Is it like, okay, give me somewhere to get started after they're done listening to this episode, what should they go and do? First,

[00:28:41] Katie: I think it would be defining your purpose, your position, and like a handful of values.

That you would use to articulate your brand. So your purpose is like your why. Why did you start your blog in the first place? What gets you outta bed in the morning and what keeps you going, you know, what inspires you to keep going, the position, your unique position, you know, if you can try and do that, if you can wa watch this video and see my crazy hands doing that to trying to explain the quadrants.

But doing, figuring out what your position is. And I I also wanna say that like the word niche gets thrown around a lot in blogging, and I think that niche is kind of adjacent to position, but, and you can have a niche within a position, but your brand. Strategy and your your position do not need to have a niche.

I think one of some of the most successful bloggers that I can name do not have a niche. I do not think you have to have a niche to be successful. I agree. So like, let that go. 'cause I know a lot of people, they hear like, you gotta have a niche. You got a niche down. You do not, you need to be au you need to have an authentic brand that people can relate to that is more powerful than a niche 100% of the time.

So I would say that, and that's where your position is, purpose, position and values. You know, the core values for you and your, your brand.

[00:30:03] Bree: I think people with niche. I think where we get it a little, I don't know, twisted or or confused, is it's still very important for you to know who your audience is, right?

It's very, that's very important. So when I, and I do think it has changed maybe a little bit over the years, you know, since we started our blogs, you know, 15 years ago. Right. But it's that you have to really know who your audience is.

[00:30:29] Katie: Yeah. That's and what they're looking for. Maybe that's

[00:30:31] Bree: the new niche,

[00:30:32] Katie: right?

Maybe. I mean, but, and, but I also think that like a blogger, if you have a powerful enough brand, I think a blogger can themselves become a niche in a way. Uh, because people are so, like, I, I use Lindsay from Pinch of Young Yeah. As an example. A lot. Mm-hmm. I mean, she doesn't really have a niche. It's like she's your friendly, Midwestern, busy mom.

She posts really, uh, approachable recipes. Sometimes they're vegans, sometimes they're burgers, sometimes they're in the air fryer, like they're all over the place, but. She herself, I think has kind of become the niche and she has that super loyal following. I was on Bjork's podcast as well, and he told me that they'd run the numbers and they could lose all of their organic traffic and still be fine.

And that's the power of brand, right? That's people coming back because they have a relationship with her in their minds.

[00:31:23] Bree: Yeah, yeah, yeah. It's incredible. Oh my gosh. And what an amazing thing to be able to say that Yeah, if we lose our all the organic, we're still be gonna be okay. Ugh. I love it. Okay, well where can everybody go and find you once they're done listening to this episode?

[00:31:40] Katie: Yeah, so I'm on Instagram at Foodie Brand Lab and I actually also have a newsletter that comes out twice a month that you can subscribe to. And it's always like super simple actionable brand strategy stuff that is, uh. I write for food bloggers because I am a food blogger. But I think that the information is relevant for people that are across, you know, if you have people who are like craft bloggers or mommy bloggers or crochet bloggers, I don't know.

I mean, there's a travel bloggers. Yes, there's probably still stuff that's relevant. So even if you're not a food blogger, you could still subscribe to the Brand Bites newsletter. There's a freebie on the website as well that you can download at 10 branding mistakes that I see bloggers making and how to avoid them.

Perfect. Um, so those are a few good. Easy, free resources to grab.

[00:32:29] Bree: Awesome. You guys will link all of that stuff. Go follow her on social media right now and um, go click and get on her newsletter because yeah, this is all something we all need to dive into further and get clarity on. Katie, thank you so much for spending your time with us today.

Yeah, thanks for having me. Absolutely. Alright you guys, we'll see you back here in a few days with the new episode. Before you guys run off, if you're like me, there was a lot of information in here and I need just like, okay, here are the things that I need to write out. So I hopped into Canva real quick and made you guys a quick little worksheet to help work through everything that Katie talked about.

So you can just head to our show notes and download that and we will get it. Sent over to you right away. So click that link.

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