You’re posting, you're creating, you're hustling... but is anyone actually seeing your amazing content? (Spoiler: not nearly enough people.) In today's episode, we're flipping the script on "post and pray" strategies with something way more fun—and way more effective—the Viral Visibility Game!
It’s time to stop relying on the algorithm and start delivering your content yourself—with a whole lot more fun. With the Viral Visibility Game, you’ll turn repetition into results! Promoting your content enough to get eyes, clicks, and conversions. This is your simple, repeatable system to share content strategically and consistently.
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[00:00:00] You are posting that wheel, writing that blog post, maybe even filming a YouTube video. Get it, girl. But let's be honest, how many people are actually seeing it? It's probably less than you think. Probably less than we want. Definitely less than we want. And most Instagram posts, if we're just talking about Instagram, they're only reaching one to 3% of your audience.
[00:00:26] This means you're doing all that work and hardly anyone is ever seeing it.
[00:00:32]
[00:00:34] It's not that you don't have great content, it's that your promotion strategy is either non-existent or just not repeatable. And look, I get it. This is something that I see over and over. With myself and with the girls inside of Shift or bold fluence, it's, it's challenging.
[00:00:55] Promoting over and over again can feel really awkward. It can feel exhausting sometimes. It can feel pointless. So let me ask you, when you get done filming, editing, creating the cover art, writing the caption, and finally posting that reel, do you share it anywhere else or is that it? Okay. What about a blog post when you get done doing the SEO, the research, outlining, drafting, getting the photo shot and edited, and finally pushing, publish on your blog post outside of posting a few pins and sharing about it once on social media, when it goes live, do you do anything else with it?
[00:01:34] After writing that email, publishing the thread, or creating a YouTube short, are you doing anything else with it? We've talked about repurposing, and this goes beyond repurposing. Actually. You don't even have to repurpose this at all necessarily. I don't feel like that's the right word for this. You just need to share it.
[00:01:54] Again, sometimes we think of repurposing as like, oh, I have to take this, and then I have to like cut it and I have to edit it again in a different way and use the same footage and create something else with it. And yes, a hundred percent you can. That's great. That's, you know, doing less shooting and less work to create more content.
[00:02:15] But with this, all I'm saying is that you just need to share that exact same piece of content that you've already created and share it again. Same copy even I don't care. So what is the solution? How do we, you know, it, it kind of feels like forcing ourselves to do this, right? Well, the solution is the title of this podcast episode, the Viral Visibility Game.
[00:02:41] I made a game, guys. I'm pretty excited about it. I, I need to go and text my brother after this because I remember him. He was super creative as a kid and would make up these games, and I always thought that was the coolest thing. I never could come up with a game, and I came up with a game. I'm so pumped.
[00:02:57] Anyways, so what I want you to do. Is consider every single time you promote a piece of content to be one point, and your goal in this game is to get 20 points within 30 days. So let me give you an example. Let's say you make and publish a reel. Instead of just letting that be it. Here's what else we're going to do.
[00:03:22] To get five points within the first three days, you're gonna take that reel and you're gonna share it on threads. You're gonna post it on Pinterest, you're gonna share it in a Facebook group, yours or somebody else's. You're gonna post it on LinkedIn and you're going to share it to your stories. Boom.
[00:03:39] Easy five points. Next, you're going to get a total of 10 points within seven days, then 20 points within 30 days, and by the time one month is up, you've taken that one piece of content and gotten it out in front of your target audience. 20. Times we have to make this fun. That's why it's called a game and like a game, there are rules, which I just went over your three days, seven days, and 30 day targets.
[00:04:11] But there's also variables, which is what makes a game fun, right? You have the rules. Yes. But then there's all these different ways to achieve your. End goal and win the game, right? So with the viral visibility game, you're going to get over 27 ideas for sharing your content. You get to pick and choose.
[00:04:29] Remember, you only need 20 points. So I'm giving you more options than you actually need, and you can totally double up on some of them. If you're like, Ooh, I really wanna, you know, create three pins for this instead of just one that's gonna get you three points instead of one point. So imagine this, not just for a reel.
[00:04:47] But imagine this for an email opt-in that you spent so much time on, on a blog post, on a YouTube video. You can give it so much more visibility. It's time to take control of your own destiny and stop relying on the algorithm to deliver your content to your audience. It's time to deliver it yourself. So if you're ready for the game, head to Thrive together.blog/game, it's totally free, and I'll be cheering you on while you rack up those points and grow your visibility because your content is freaking amazing and it deserves to be seen.
[00:05:24] So let's get it seen in a fun way. Thrive together blog slash game, or you can just DM me the word game on my Instagram or on Thrives and we will automatically send you the game. Alright, see you out there on the playing field.
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