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What Bloggers Should Include in a Media Kit

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A media kit is essentially a resume, for bloggers! Which means we get to make it fun and include pictures, our own branding, and fun stats to brag about ourselves. Media kits are used when you’re trying to get brand collaborations.

If you’re ready to start working with brands, or just want to take your media kit to the next level, then you’ve come to the right place.

The Basics: 

Branding

Make sure to include the branding of your blog in your media kit. That means using the same colors and fonts, language, and including your logo.

Contact Information 

This can get overlooked quickly, but always make sure to have your name, email address, and website URL either on the top or bottom of your media kit so it’s easy to find.

Quality Over Quantity

Keep your media kit highly informative, but not overly wordy. Also, be sure to include images! It will give brands an idea for what type of content you can produce for them, so put your best images forward.

Leave Out Pricing

Consider this to be your first date with the brand. You’ve started a conversation with them over email (or in person if you met at a conference) and now you want to show off who you are. Save the bill for after you’ve decided it’s a good fit.

What to Include, the Content Template:  

  1. About your blog 
    • Share a paragraph on what you blog about.
  2. About you
    • Share a paragraph on why you started your blog and why you’re passionate about your niche.
  3. About your audience
    • This can be in more of a bullet point format. Share their demographics (age, gender), their likes and interests, and even spending patterns or what they’re typically shopping for if you’re highly niched.
  4. Your numbers
    • Again, this section can also be in more of a bullet point format. Share your social media links (or handles), as well as the number of followers. You can also include social media stats, page views, and the number of subscribers on your email list. You want this section to be a little more braggy. But if you have some numbers that are less than 1,000, leave those ones out. You want to share numbers that are the highest, where you know you can convert your followers into sales for the brand.
  5. Logos
    • Have a section where you can share logos of past brands you’ve collaborated with. It doesn’t matter if the gig was paid or unpaid, the experience is what we’re looking for here. Just make sure that if you list a brand logo you’re proud of the work you did for them and they’re proud of your work as well.

Going Above and Beyond

Examples of Your Work 

Some of the most impressive media kits we’ve seen have shown examples of the work they’ve done for other brands. This gives the brand you’re currently pitching an idea of what type of content you can produce for them, and the results they’ll see when they work with you. Share your best image from a past brand deal, and next to it, write a paragraph explaining the deliverables and sharing the results you got for the brand. Results can include reach, analytics, and earnings (if affiliated).

Testimonials

If you haven’t started collecting testimonials from past brand collaborations then make sure you do it in the future. If you have one, include it in your media kit. Be sure to include the name of the brand who gave you the testimonial as well! If you have several testimonials, then share the top three.

Features
If you have been featured anywhere, whether it’s on television, another website, print media, podcast, etc., then have a featured section in your media kit! A media kit is your place to brag about yourself, so include logos if you can of where you were featured.

Ready to create your media kit? Build it in Canva using our tutorial on how to design a media kit (link to YT), or head to Creative Market and purchase a template!

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