253 | When should I update my branding?

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Are you loving the new look around here? We recently rebranded Thrive and all of our platforms! In today's episode I'm sharing how we determined it was time for a rebrand, why we rebranded, and what you should consider if you're wanting to rebrand!


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Welcome to the Thrive Podcast. If you're a blogger, influencer, you found the show for you. I'm Brie Pair, your host and blogging coach here to help you take your brand to the next level. At Thrive, our mission is to equip bloggers and influencers with practical tactics and strategies that can transform your brand to give you the lifestyle you want.

We offer tutorials, workshops, and a supportive community to accompany you on your journey. I created the thrive podcast to give you simple, actionable steps that you can use to drive real results in your business. I also wanted to give you a peek behind the curtain of others in the industry that you look up to.

Our guests share strategies they've used to grow revenue streams that are working for them and insider info you won't find anywhere else. Now let's get ready to thrive.

Hi friends. It has been a blast. It's a big week over here at Thrive. It is launch week. Whew. It has been a big undertaking too. So let me, in case you've missed it all, you need to go and like run over to our website and social medias and take a look because on Monday, we launched Thrive. New branding. I'm gonna dive into that today with you guys.

On Tuesday, we launched our new shop with merch. What? You guys, I have wanted to have merch for Thrive for so long. I mean, our company has been around for Almost 10 years now, which is crazy pants. So we finally have merge. I'm, I'm, I'm so excited. Oh my gosh. And on Wednesday, yesterday, we announced a brand new free master class that's now open for registration.

You can add to thrive together. blogspot. com slash class or DM us the word class on any of our Instagram posts. And today we are launching. new stuff here at the podcast. So we have a new cover and you guys just heard our new music. How do you like it? What do you think? Uh, you see my face now on the cover of our podcast.

That was, um, a little bit outside of my comfort zone, but my team is amazing and pushed me to do it. So, uh, I can't wait to hear what you guys think. So what I want to share with you guys today is not only like all the fun new stuff that's happening over here at Thrive, but the why behind why did we decide to update our branding and how that relates to you guys.

I want to share with you how to just know when it's the right time for you to update your branding. So I'm going to share You know, our story and how we came to the decision to update our branding. And then I'll dive into more of the nitty gritty of things that you can ask yourself if you are considering a rebrand or just when to kind of keep an eye out for when you should rebrand in the future.

So, we have had our current branding, or I guess I can now say our past branding, for a long time. Our logo has not changed since it was created 10 years ago, back in 2014. I literally created the logo sitting on the floor in my living room. I was still in college. I, was I still in college? Maybe I had just graduated.

I was, I had gone to school for graphic design, so creating a logo was not outside of my wheelhouse. But I still remember, like, creating it and what that looked like. I think I took a picture of my laptop with something on in the background on TV. And so that was ten years ago and it hasn't changed since.

And our website was given an update, the last update we gave it with like full new layouts and everything was about five years ago, but time doesn't necessarily mean that it's time to give an update. So just because it's been 10 years and five years for our logo and website respectively, that doesn't necessarily just mean like, Oh, okay, well, it's been a set amount of time.

So you need to do a rebrand. No, that's not the case. So for us, there were several things that kind of went into it. And the main thing was that we didn't feel like our branding was matching the vibe for our audience, nor was it capable of connecting us with the audience. Our audience and growing beyond you guys and reaching new bloggers and influencers and being able to help more people.

So when I talked with Aaron, our freaking fantastic brand designer, if you guys need a brand designer, I am going to make sure all of her information is linked in our show notes. So you guys check her out. She is fantastic. experience that I had with her was 10 out of 10. I have used her twice now, one for Thrives Branding, and then I did personal branding myself, um, actually have a little bit of something for me, which was really fun.

And both experiences were amazing. Absolutely amazing. So what I told her was that I felt like our current branding was Thrive in its teenage years. That was the only way I knew how to describe it. And I wanted Thrive to now reflect a grown up badass woman who was building and scaling her brand. We were going from high school to career woman is the, how I was explaining it.

And, uh, That's been reflected in our offerings over the past 10 years, but our branding was not reflecting that. It still felt like we were in those teenage years of the company branding wise, but not offerings wise. So. Over the past 10 years, we started with one offer, and that was a one time a year in person conference so we could only serve about a hundred people.

Then we started a Facebook community to start growing and just building community for bloggers. Then we started this podcast. And then since then we've started and revamped courses and programs to where we are now with digital products to coaching programs, an incredible community and you guys listening here to this podcast.

So we've grown up, right? We have come a long way from when we started and the skills and tool sets that. I have learned that I've been able to teach to you guys. I've grown personally so, so much, and I'm no longer that beginner business woman, growing thrive and putting together offerings for you. I now have over 10 years of experience under my belt and people that are supporting us on our team to be able to offer these programs, these coaching programs, and these digital products, and this podcast to you guys to.

Give you super strategic, tactical strategies that are going to help you grow. And so we're in our bad ass business woman era and our branding needed to reflect that. So that is how we made the decision that, okay. It's time we need to do this refresh. This podcast is sponsored by our friends at Link Whisper.

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So how do you know when it's time for you to rebrand? So first of all, as you can see, it took us a long time to do this because it had to make sense for our audience, for myself and my team. and financially. So that's what I would look at for you. If you came to me and were saying, I think I want to rebrand, I'm going to talk to you about these three things.

First, your audience will rebranding attract your current and future new community members. You know what? Scratch that before we even get to that. I'm going to ask you why, why do you want to rebrand? It is important for you to be inspired by your branding, but it is very important for us to walk through these three steps that I'm going to go through in order to make sure that it's not something that is just giving you shiny object syndrome and making you want to like, go try something new or refresh something because we can easily tweak our blog a little over and over and over again, every single month, tweak all the different things.

Oh, I'm loving these colors now. Ooh, these fonts are fun. Ooh, I like this layout. We can do that all day long. It's fun. It's creative. If you're anything like me, if you hate it, you're like, eh, yeah, no, not me. But for me, it's fun and creative. And so I have to, you know, we have to be very strategic with that.

So making sure that the reasoning is there is so important. So, like I said, Your audience will rebranding attract your current and future new community members, your new, new audience members, new people that are going to find you when they see your brand. Are they going to feel like, Oh, I'm in the right spot.

They might not actually think that, Oh, I'm in the right spot because of the colors, because of the font, because the layout, because of the feeling that this brand gives me, it's going to be the underlying, Ooh, this feels right. So it does have to do with the feeling rather than just like them pinpointing.

Oh, I really love that logo. And maybe they'll compliment you on your logo, or maybe they'll compliment you on your colors or your illustrations or whatever you may have. But what you're wanting is a fantastic customer experience to where honestly, they don't even have to really think about your branding.

They're just focused on your content. You're not a graphic designer. You're not a web designer. You are a blogger. You are a content creator and influencer you're wanting people to come to your website to come to your social media and Keep following you because of the amazing content that you are producing Not necessarily because of your branding.

So we want your branding to just automatically match the level of quality of content that you are producing. And if you feel like one is lacking or the other, that's when it's time to kind of reevaluate. And so for us, I felt like our branding was not matching the quality of content that we were providing.

So that's why we made. We had to consider me, I had to consider myself and anybody on my team that was going to be helping me. So in case you're over here thinking that Bree's got a magical full time team over here. We ain't there yet. We ain't there yet. We growing and we going, but we ain't there yet. So I have a fantastic virtual assistant on my team who helps me out.

I have Haley. Over at Gaffin creative, who is our podcast producer, who takes care of all of our show notes and making sure this podcast sounds beautiful for you guys. And then I have a coach assistant coach that helps us in our coaching programs. Otherwise. It's your girl Bree doing all the other things behind the scenes.

So when it comes to rebranding, it is very time consuming. And at first you're like, Oh, well, it's just a new logo. It's just new colors. That's not a big deal. Then you got to stop and think about all of the different places. That's your branding is, and that can get very overwhelming. I got very overwhelmed when I just started to like make a list of everywhere that we needed to update all of our social media templates, everything for Pinterest, new covers for YouTube and Facebook, all of our emails, our welcome sequences, our email funnels, our newsletters, Everything for the website.

It's a lot. Okay. So that is why you really have to take into consideration Yourself and if you have anybody on your team helping you if you have an assistant or not Otherwise a lot of it falls on you of how is all of this going to get implemented? Once we have the new branding, do we have the time to do that?

And then looking at finances, how much are you able to spend on this? And do you have the funds to do it the right way so that it'll last you a long time? I completely understand when you're first getting started and using, take your pick at all the different tools to kind of DIY your own branding.

Awesome. Great. And if that's working for you. Fantastic. For me. Um, even though my background is in graphic design, I cannot design for myself. I can now I can design templates and things for social media and everything once I have the branding in place, but as far as getting the branding in place, I'm too close to it and I will overthink it to death and literally I will just be on the couch.

Done. So I knew that I needed to hire somebody like Erin who could look at things from different perspective and really be able to, you know, design is what she does for a living. She is brilliant at it. So she is up to date on every single thing when it comes to design. That is not me anymore. It was when I was, you know, a graphic designer full time, but now I am doing coaching full time and I am doing podcasting and teaching you guys and helping you guys grow your business.

Brands. And so my brain is not in graphic design full time. Hers is. So I knew that I needed an expert to come in and do this. And that costs money. So those are the three things that you really need to take into consideration is your audience, yourself, and your time, and your finances. And what you're going to be doing there.

I personally am a little bit crazy and didn't have a web designer do our websites. Like I said, I'm a little crazy. But, um, I happen to really love web design even more than graphic design. And I think I'm pretty good at it. So, web design is something that I personally took on myself. And that is Is a lot of work.

So there are different places that you can, you know, save money just depending on, again, your skillset and being honest about our skillsets. Um, not pumping up our egos too much. Right. If I had, then I would have been like, Oh yeah, I can totally design our new branding and everything. And I just knew that that was not going to be the case to be able to create something that was going to last us a really long time.

So those are the things that I suggest that you look at if you are considering doing a branding refresh. So I would love for you guys to go and check out all of our new branding. Like I said, website, social, YouTube, and the podcast. It's all gotten a refresh and we cannot wait to hear what you think.

Think and go grab yourself some merge. Oh my gosh. I am like, I said, I can't gush. I'm so excited to have March finally. So make sure you go and grab some and tag us in those photos whenever you're wearing it or using it. And then spoiler alert tomorrow, Friday wraps up our launch week. And we have one more thing that we're launching.

It's free for a limited time. So you're going to want to make sure you get your hands on it as soon as possible. So make sure you keep an eye on your inbox and social media to know when it drops. All right, you guys, thanks for being here. Enjoy the new jams. Enjoy all the new branding. Let us know what you think.

And I'll see you back here in a few days with a brand new episode.

Thank you for listening to the thrive podcast for resources mentioned in today's episode, head to thrive together. blog. And if you're a blogger or influencer looking for a community that is ready to cheer you on and be a resource to help you grow, be sure to join the thrive blogging community on Facebook.

If you love this episode, I would be so honored if you subscribe and leave a review on your favorite podcast app and give our guests some love over on social media until next time. Keep thriving.

Today's episode is brought to you by Link Whisper:

Did you know that it's important to add internal links to your blog posts? You'll not only see a boost in your page views from your viewers clicking the links, you're also signaling to Google that you are an expert on this topic, which helps you rank higher. Link Whisper is the tool that will plug into your blog that will help you utilize this strategy! Head to the link below and use the code THRIVE.

Thrive Has a New Look!

Things are looking a little different around here, wouldn't you say? We have so many new things launching this week, including new branding! Let's recap what we've launched this week:

Why Did We Update Our Branding?

We had our now old branding for 10 years—since the beginning of Thrive. Our last website refresh was about 5 years ago. I don't think it's necessary to rebrand due to a specific length of time having passed, instead I think there are a variety of considerations.

For us, it ultimately came down to our brand not matching the vibe of our audience, nor was it capable of connecting us with our audience. When I started working with Erin of The Happy Brand Studio, I told her that I wanted it to reflect a grown up version of what we had. This new brand was going to go from high schooler to career woman.

The Journey of Thrive

Thrive started as a one time per year event for 100 attendees. We eventually launched our Facebook community as a way to serve the blogging community. Then the podcast was launched.

Since then we're started and revamped courses and programs, along with digital products. That's where we are now—with 10 years experience and supporting team members. We aren't the same brand we were ten years ago—we're in our badass business woman era.

When is the Right Time to Update Your Branding?

For us, it took a long time and a few considerations:

  • Our audience
  • Myself & my team
  • Financially

Before we dive into these reasons, you need to consider why you want to rebrand. It is important for you to be inspired by your branding, but also not just be looking to rebrand due to shiny object syndrome.

First, how will it impact your audience? Will it attract your current or future community members? Will they feel like they're in the right spot? Will they resonate with the colors, the fonts, the layouts, etc? Does it overall feel right for them? For us, I felt like our branding was no longer matching the quality of the content that we were providing—which wouldn't attract the right people.

Secondly, consider yourself and anyone on your team that would be helping during the rebrand. This process is very time consuming—especially if you're doing the updating to all of the different places your branding is—social media templates, Youtube Covers, Facebook, emails and sequences, website, podcast, etc. I have a virtual assistant, podcast producer, and assistant coach who helps in our programs.

Lastly, look at the finances. Do you have the funds to invest in a rebrand (specifically if you're hiring someone to do it). Despite the fact that my background is in graphic design, I cannot design for myself—I knew I needed to hire someone who could handle the design for me. Although, I did take on the web design piece on my own, which was a ton of work.

Let us know what you're thinking about our new branding across all of our channels:

Website | Instagram | Youtube | Podcast

Don't forget to snag some of our new merch in the shop as well!

Find it Quickly

0:58 Celebrating Launch Week: New Branding, Merch, and Masterclass
2:36 The Journey of Rebranding: Why and How We Did It
9:37 Insider Tips: When to Consider a Rebrand for Your Blog
17:18 Final Thoughts and Exciting Announcements

Resources Mentioned

Ready for a Blogging Coach?

If you're ready to join us here at Thrive and get a coach to help you go to the next level, DM us over at @ThriveTogetherBlog and just say, "Hey Bree, I think I might need help." We have multiple coaching options at different budget points and we're always happy to chat with you about what those could look like for you.

Want to watch a class instead? Go to Thrivetogether.blog/grow and choose the free blogging workshop that's best for you!

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